Abstract: In recent years, computer technology, distribution technology matures, the development of video technology, but the video application has been extended to all areas of society. Take advantage of DV video as the basis for the design, in order to introduce the institutions as a design idea to VideoStudio, Photoshop as a development tool, has developed a streamlined video presentation on campus. As a national shortage of higher training institutions, how can the majority of the students were full, comprehensive, direct knowledge of this campus? As a video presentation on the College of Arts business card, make comprehensive use of images, sounds, language, text and other elements of a full and comprehensive introduction to college. As dynamic and more inflammatory than the print media to enrich the rich and much more. DV-based video shoot, as well as development tools introduced the editor of the institutions of teachers, school culture, the teaching environment. A good college to introduce video as a fit, beautiful clothes, he can not only improve the college's image, be able to achieve good publicity College, a show of strength. Even if we have a thousand words, it is better in a hand. This is not just fashion, is to expand the college you really need. Based on DV shooting and editing tools, such as VideoStudio, School of Information About the video success of the development of accurate reflection of the work content and relevant information in order to be able to give the audience a profound and vivid impression. A video presentation to achieve the desired effects of