是一个相当冷门的英文概念,好像市场上除了宏源公寓以外,没有第二家项目推广过COSMO的概念。但其概念也有其实在的意义。
Z.n d R~?%O8h N)T 宏源公寓称:COSMO确切的出生地是在欧洲,时间大致在十六世纪文艺复兴后期, COSMO HOME是一种存在方式、一种实际表现,你可以看到、听到、嗅到、触到。其最重要的含义就是时尚,但其项目公司销售部没有人知道COSMO是什么意思,而且,在宏源公寓的主页上,关于COSMO,也全然是一些不知所云的解释,诸如COSMO人的形象特征:强烈的自我意识使族人对自己的外表非常重视。COSMO人的性格特点:不会让人想到酷。COSMO人的生活习性:生活习性健康而正常,他们爱干净但不会有洁癖等等。就是没有解释COSMO的意义,是缩写还是拼法,是词汇还是特指,皆不知晓。连源于什么地方也说不明白,很让人担心这是一个为了概念而概念的全新概念。
《时尚·COSMOPOLITAN》系列专刊 SERIAL SPECIAL MAGAZINE系列刊物 专业领域的期刊首选对于高速增长的《时尚·COSMOPOLITAN》杂志品牌,保持市场中的领跑地位是读者和客户对我们的希望。“价值创新”成为《时尚·COSMOPOLITAN》的崭新方向。从2005年下就开始启动的,以“杂志书”为概念的COSMO系列专刊,将在特定的领域开拓更广泛、更深入的空间,为读者提供更专业而全面的内容,同时也为客户提供更多的合作平台与机会。serial special magazine the best choice in the professional fieldTrends COSMOPOLITAN is the magazine brand, which is in a period of rapid growth. The readers and clients hope we will keep ahead in the market. So the value innovation is the new developing direction. Mook, which has been published since the latter half of 2005, is the new conception of the COSMO serial special magazine. It will develop more extensive and deeper fields. It will provide more professional and all-round contents for the readers and more cooperation platform and chances for the clients as well.《COSMO明星专刊》“Trends COSMO Star”——像明星一样时尚,和明星一起时尚!Be like star, be with star!用明星名流谈论时尚及生活方式的态度杂志,实现白领女性的明星梦想。服装美容栏目集中明星名流最爱的服装美容名表配饰等奢侈品牌;生活方式内容涉及明星名流最爱的美食、家居、名车、娱乐场所、度假胜地;话题栏目涉及明星名流的时尚话题,女性对奢侈品的内心纠葛,名人明星的生活态度;人物栏目采访到一般媒体采访不到的顶级明星名流,一线明星,年度大戏,富豪榜名人,全面直击他们的心灵深处生活细节;资讯内容不同于网络上的花边新闻,而是优雅地谈论八卦,用时尚的腔调娱乐。5月、11月发行。Cosmo Star is a magazine about attitude of stars. The office ladies will realize their own dream of being a star after reading it.Fashion and Beauty highlights the luxurious brand of clothing, beauty, watches and accessories, and provides practical advice to office ladies who want to dress like a star. Lifestyle covers the topic of food, housing, cars, hot spots and holiday resort. Topic aims at top stars, which can’t be easily reached, including most popular stars, key movies, fortune celebrities. The interviews go deep into their hearts to discovery more details. Information is different from the gossips from Internet. There are always elegant and entertaining stories talking about Vanity Fair. 90% of content will be Fashion and Beauty, lifestyle and Topic, and the rest will be Information.Publish in May, November.《COSMO新娘专刊》“Trends COSMO Bride”——打造最时尚的新娘!Be the most fashionable bride!在国际期刊市场上,以探讨两性关系见长的《时尚·COSMOPOLITAN》杂志的副牌《COSMO BRIDE》多年来一直深受读者欢迎,是各国待嫁的COSMO女郎们在筹备婚礼之际的阅读首选。用丰富的版权资源和本土创造力为青睐COSMO的准新娘们奉上一本实用又养眼、颇具指导性又激发想象力的婚礼指南,深受读者、特别是白领待嫁新娘喜爱。COSMO的品牌效应聚集了更多目标读者;概念更前卫,视野更开阔,资讯更高端;图片更精彩,文字更贴近,切中读者的兴趣点,指导性、实用性与欣赏性兼备,灵动大气。3月、7月发行。Cosmo has published two issues of Cosmo Bride since March of 2006. The international copyright resources and domestic creativity enable the will-be bride a practical and fascinating guide.Cosmo Bride has following advantages comparing to other wedding magazines—Strong branding of Cosmo gathers the attention of readers; New concept, wild sight, various information is attractive to middle class bride; Fancy pictures and vivid text gives reading pleasure as well as life advice to target readers.Publish in March, July.《COSMO服饰美容专刊》“Trends COSMO Style”——全面升级时尚!Keep up with Fashion!面对日益丰富的时尚选择,《CosmoStyle》要让读者了解时装时尚背后的故事,阅读对时尚的业内分析和报道,分享能够帮助人们生活更加美好的时尚理念,在全面了解时尚,全面理解时尚的基础上,帮助读者全面升级自己的时尚。时装:在每年春夏、秋冬两季之初,服饰美容专刊将最火热的流行信息汇总筛选,包括时装、配饰、珠宝的流行趋势和新品以及实用的消费资讯,也将通过图片和文字给读者提供高端的实用搭配建议。美容:献给时尚读者们的美容高级读本。与专刊相比定位更加深入专业,不光增添了对于美容业界背景的动态分析、对美容潮流的更详细报道,加强了美容产品的高端实用推荐,是满足高端读者的品位之选。2月、9月发行。Fashion: Cosmo Style provides varied information about fashion. Each year between spring and summer, autumn and winter Cosmo Style will select the hottest fashion news and shopping info and plus the most practical advice on how to mix and match throughpictures and text.Today’s fashion is not only about information and guide, also Cosmo Style tells the background story about fashion, analyzes the report on fashion industry and shares the new idea on living a quality life. Making our readers understand fashion and upgrade their sense of fashion is what we are approaching.Publish in February, September.
《时尚·COSMOPOLITAN》& Mini Cosmo拥有最丰富的编辑内容◇ 时装FASHION我们不仅以权威资讯传递时装领域的最新潮流趋势,更注重给中国女性以切实的指导,为她们追求高质量的时尚生活提供全方位服务。同时以敏锐的视角发掘流行背后的东西,对瞬息变换的时尚发出《时尚·COSMOPOLITAN》自己的声音。◇ 美容·健康 BEAUTY·HEALTH《时尚·COSMOPOLITAN》的女性追求身心由内而外的和谐与完美。我们以第一时间把品牌推出的美容、健康产品推荐给读者,同时配以精心制作、创意独特的图片,和生动有趣的文字,使读者在愉悦的阅读中获得身心的放松和切实的指导。◇ 人物·社会 PEOPLE·SOCIETY《时尚·COSMOPOLITAN》的女性拥有广阔的视野和丰富的心灵,她们渴望走出家门,寻找自己成功的大门。《时尚·COSMOPOLITAN》关注现代女性的成长,关注变动的社会中女性遇到的新问题,传递时尚、健康的潮流、生活观念和方式。◇ 职场·情感 RELATIONSHIPS在世界范围内《COSMOPOLITAN》是一本公认的关于“关系”的最权威杂志。《时尚·COSMOPOLITAN》关注现代女性的事业和感情发展,我们广受欢迎的栏目“职场”“爱”“心灵捕手”“心理试剂”,让现代女性在职业发展和两性关系中寻求最佳支点,获得双重成功。◇ 生活方式 LIFESTYLE《时尚·COSMOPOLITAN》的女性永远充满好奇、追求精致生活,懂得享受人生。所以我们的“文化“娱乐”“旅游”“美食”“派对”栏目将提供最鲜活的城市娱乐文化大餐,反映新城市、新人类、新女性的生活。◇ ONLY IN COSMO《时尚·COSMOPOLITAN》之所以能成为最受中国白领女性欢迎的杂志,高质量的内容是第一位的,有些内容你更是只能在COSMO里看到。◇ 专栏作家专业指导拥有一批高水准的专栏作家是一本杂志实力的体现。《时尚·COSMOPOLITAN》就拥有一批资深的时尚流行、时装美容、健康心理、职场、两性关系专栏作家。他们极具专业水准和优美文笔的文章是《时尚·COSMOPOLITAN》能够拥有一批忠实读者的吸引力所在。◇ COSMO MAN虽然是女性杂志,《时尚·COSMOPOLITAN》却开辟了独特的《COSMO MAN》刊中刊:男人心事、了解男人、我们爱他、有型男有趣的视角、幽默的文字让女人能够更加了解男人。the most fruitful editorial contentFASHIONNot only do we provide the latest fashion trends with our authorized information, but also focus on providing the practical direction for their desire for high quality life, and service them in all aspects.At the meantime, we dig deeply behind fashion, and make our own comments with our own voice on the changing trends.BEAUTY·HEALTHTremds Cosmopolitan readers seek for the harmony and perfect mentally and physically.We introduce the latest hairdressing, health caring products of all famous brands to our readers, and decorate them with vivid pictures and interesting articles, which makes the reading relaxing and instructive.PEOPLE·SOCIETYThe female readers of Trends Cosmopolitan have got a wide vision on world fashions. They desire their own personal independence and implementation. Trends Cosmopolitan focuses on the lives of women, taking care of the problems that women may meet in this ever changing society, delivering the latest information about world fashion , as well as conveying the most fresh concept of healthy life.RELATIONSHIPSWorld-widely, the magazine Cosmopolitan has always been regarded as the authority in exploring human relationships. Trends Cosmopolitan focuses on both development of women career and love. Some of our most widely read column such as Career, Love, Mental view, Cosom Quiz, help women in finding the best balance between career and family, and gaining the success on both sides.LIFESTYLEFemale readers of Trends Magazine are open minded to new life style. They always hope to take adventures in life and to pursue the most tasty life style and attitude in modern metropolis.ONLY IN COSMOThe reason why Trends Cosmo became the most popular among white-collar women not only lies in it's high quality content, but also due to the unique content you can't find in any other magazines.EXPERTS AND COLUMNISTOwning a first-class columnist shows the standard of a magazine. Trends Cosmo has a high-leveled columnist expertised in fashion, cosmetics and relationships. Their beautiful articles and professional advices is another reason why she has such a big amount of loyal and stable readers.COSMO MANBeing the top female magazine, Trends Cosmo also has a special column for men: Guy Spy, His Viewpoint, Man We Love... Interesting articlesand humorous ideas can make women love men better.
cosmo杂志地位是中国一线杂志。cosmo杂志创刊于1998年,是中国内地杂志《时尚》和国外赫斯特出版集团《COSMOPOLITAN》版权合作的时尚类杂志,在中国内地出版发行《COSMOPOLITAN》是全球著名、主要针对女性读者的时尚类杂志。
cosmo杂志杂志特色
时装:以资讯传递时装领域的潮流趋势,注重给中国女性指导,为她们追求时尚生活提供服务,同时发掘流行背后的东西,对时尚发出自己的声音,美容健康:把品牌推出的美容、健康产品推荐给读者,同时配以图片和生动有趣的文字,使读者在阅读中获得身心放松和切实的指导。
cosmo杂志凭借国际出版集团优秀的版权合作优势,秉承在中国期刊市场13年的稳固发展基础,拥有中国最具消费能力的女性读者群,依靠中国最具实力的期刊出版集团,《时尚COSMOPOLITAN》,成为中国本土期刊市场上名副其实的领导品牌。