Getty Images It’s shortly after 10 a.m., and The Body—all 237 pounds of him—is in his cubicle, sifting through e-mails. I’m wedged next to his liver, sifting through the metabolic remains of his morning drink: Vitaminwater. It calls itself a “nutrient enhanced” beverage, a nutritious cocktail. Ha! It’s mostly sugar in a bottle, and I love it. It sneaks past the digestive system and lands in the liver, which converts it to fat and sends it straight to me. What a bonanza!
It’s a great time for me and my brethren fat cells. After millennia of toeing the line and giving up our stores whenever the muscles and nerves called on us, we’re now taking over. You don’t have to take my word for it. You can see it on the streets every day. More than 35 percent of adult Americans are obese. Not just overweight—obese. Cardiovascular disease? Type 2 diabetes? Cancer? Not my problem. I’m livin’ large.By 11 a.m.,The Body’s starving. That muffin he had for breakfast provided plenty of calories, but they don’t satisfy him the way they used to. See, it’s my job to send a hormone signal—called leptin—to the brain so it makes The Body feel full. It used to work like a charm. But these days, I pump leptin like it’s a Middle Eastern oil well, and it just floats around in the bloodstream, aimless. With all that excess insulin swirling around to help The Body sop up his extra sugar intake, the brain doesn’t receive my usual leptin signal and issue the “you’re stuffed, stop eating” message. So he’s more apt to feel hungry soon after he finishes eating.Life is sweet—saccharine, really. But it wasn’t always. I remember 40 years ago (The Body was barely a teenager) when I was born along with many of my fatty friends (puberty, the school nurse called it, which is when most adult fat cells should finish forming). I’d wait all day for some spare fatty acids I could store. Back then, most of the nutrition got used up. We fat cells would swell slightly, then shrink again. Those were lean times.But I’m not going anywhere. I mean that literally. Fat cells never disappear. We’re virtually indestructible. The Body can deprive me of the greasy good stuff, and I’ll wither—but when he hits the drive-through again, I’ll rebound faster than he can say “Supersize me!” In a normal body, fat cells are mostly done forming after puberty. But if you’re obese, your fat cells plump up so much that new ones can be created. And lately, my neighborhood’s been getting a little crowded. Every time a fellow fat cell fills up and hits its maximum storage capacity, a new fat cell pops up next door. I’ve heard that a normal body has around 40 billion fat cells, but The Body rolls deep—in here, there are 80 billion just like me!I’m pretty lucky. Back when The Body went off to college, he developed a soda habit. At almost every lunch, he’d knock one back. It was a special treat, and I’d snag a few fat droplets from the liver each time and store them up. He liked the caffeine, too, the pep it gave him in the afternoon. Soon enough, after The Body graduated and found a job, he needed another can of soda just to push through the midafternoon slump. That was the start of my glory years.
Nephron via Wikimedia Commons Hear that? The Body’s opening a can of soda as he digs in to his low-fat microwave lasagna. He’s trying to cut back, shed a few pounds—and hey, if you’re trying to lose weight, it makes sense to eat less fat. But have you ever tried lasagna without butter or oil? Tastes like cardboard. So there’s extra salt and sugar to compensate, and it’s still easy for me to convert some of that sugar to fat and squirrel it away. He has no idea!The poor sap. Back in college, when The Body skied or cycled almost every weekend, his weight was under control. His diet had a lot less sugar, and his brain listened to my leptin warnings, quashing his hunger whenever I managed to plump up. I’d get a little ahead after a big weekend of beer and wings, inflate a tad. Then the next day he’d eat a bagel and apple for breakfast and jump on his bike. His muscles burned up all the handy glucose, and I’d be forced to break down some of my precious self into fatty acids and glycerol. I’d give glycerol to the liver, which would convert it into glucose to burn, and the fatty acids would go straight to the muscles for energy. I’d deflate and hunker down, waiting for his next binge.Now he polishes off the lasagna tray in six bites and swivels back to his computer, clicking and clacking through the afternoon. When he heaves himself from his chair to head home at 5 p.m., it’s the hardest his heart has had to work all day. I’m not worried, though—there’s plenty of fuel in his muscles to provide energy, so I never have to offer up any of myself to help. I’m lying low, laughing, confident I’ll never be called on to liquidate my stash.I get to relax during the hour-long commute home. What will I have for dinner tonight? Fried chicken? Burgers? But when The Body sags into his chair at the dinner table, he sees grilled chicken and salad. Lettuce, tomatoes, peppers… and what the heck is that, toasted pine nuts?! Oil-and-vinegar dressing, not even creamy ranch. Unfortunately, the salad’s fiber slows his digestion of the sugary dinner roll he snags from the basket. What gives? he asks. We’re eating healthy, says his wife. No more junk for dinner.This could be bad for me, but I know The Body, and true to form, he cracks a beer. Sweet relief! I can score fat out of a beer as well as a can of soda. The ethanol it contains is a derivative of sugar, so some of the boozy goodness goes through the liver and converts to fat. After dinner, he takes the dog out for a walk. Thankfully, a casual stroll won’t exert enough energy to dip into my storage. Even better, when he gets home, he plops down to watch the game. Conditioned to snack at night, he grabs a Rice Krispies square, a tiny sugar boost for me. He slides into bed around midnight, hoping for his usual six hours of sleep. While The Body snoozes, I get to relax too. He doesn’t rely on my stores during the middle of the night, so I’m waiting for morning and already pulsating. I know his lack of sleep will make him stressed, hungry, and more likely to crave sugary, high-carb foods. Mmm, maybe doughnuts for breakfast?
Old soldiers never die
Mr. President, Mr. Speaker, and Distinguished Members of the Congress:
I stand on this rostrum with a sense of deep humility and great pride -- humility in the weight of those great American architects of our history who have stood here before me; pride in the reflection that this home of legislative debate represents human liberty in the purest form yet devised. Here are centered the hopes and aspirations and faith of the entire human race. I do not stand here as advocate for any partisan cause, for the issues are fundamental and reach quite beyond the realm of partisan consideration. They must be resolved on the highest plane of national interest if our course is to prove sound and our future protected. I trust, therefore, that you will do me the justice of receiving that which I have to say as solely expressing the considered viewpoint of a fellow American.
I address you with neither rancor nor bitterness in the fading twilight of life, with but one purpose in mind: to serve my country. The issues are global and so interlocked that to consider the problems of one sector, oblivious to those of another, is but to court disaster for the whole. While Asia is commonly referred to as the Gateway to Europe, it is no less true that Europe is the Gateway to Asia, and the broad influence of the one cannot fail to have its impact upon the other. There are those who claim our strength is inadequate to protect on both fronts, that we cannot divide our effort. I can think of no greater expression of defeatism. If a potential enemy can divide his strength on two fronts, it is for us to counter his effort. The Communist threat is a global one. Its successful advance in one sector threatens the destruction of every other sector. You can not appease or otherwise surrender to communism in Asia without simultaneously undermining our efforts to halt its advance in Europe.
Beyond pointing out these general truisms, I shall confine my discussion to the general areas of Asia. Before one may objectively assess the situation now existing there, he must comprehend something of Asia's past and the revolutionary changes which have marked her course up to the present. Long exploited by the so-called colonial powers, with little opportunity to achieve any degree of social justice, individual dignity, or a higher standard of life such as guided our own noble administration in the Philippines, the peoples of Asia found their opportunity in the war just past to throw off the shackles of colonialism and now see the dawn of new opportunity, a heretofore unfelt dignity, and the self-respect of political freedom.
Mustering half of the earth's population, and 60 percent of its natural resources these peoples are rapidly consolidating a new force, both moral and material, with which to raise the living standard and erect adaptations of the design of modern progress to their own distinct cultural environments. Whether one adheres to the concept of colonization or not, this is the direction of Asian progress and it may not be stopped. It is a corollary to the shift of the world economic frontiers as the whole epicenter of world affairs rotates back toward the area whence it started.
In this situation, it becomes vital that our own country orient its policies in consonance with this basic evolutionary condition rather than pursue a course blind to the reality that the colonial era is now past and the Asian peoples covet the right to shape their own free destiny. What they seek now is friendly guidance, understanding, and support -- not imperious direction -- the dignity of equality and not the shame of subjugation. Their pre-war standard of life, pitifully low, is infinitely lower now in the devastation left in war's wake. World ideologies play little part in Asian thinking and are little understood. What the peoples strive for is the opportunity for a little more food in their stomachs, a little better clothing on their backs, a little firmer roof over their heads, and the realization of the normal nationalist urge for political freedom. These political-social conditions have but an indirect bearing upon our own national security, but do form a backdrop to contemporary planning which must be thoughtfully considered if we are to avoid the pitfalls of unrealism.
Of more direct and immediately bearing upon our national security are the changes wrought in the strategic potential of the Pacific Ocean in the course of the past war. Prior thereto the western strategic frontier of the United States lay on the literal line of the Americas, with an exposed island salient extending out through Hawaii, Midway, and Guam to the Philippines. That salient proved not an outpost of strength but an avenue of weakness along which the enemy could and did attack.
The Pacific was a potential area of advance for any predatory force intent upon striking at the bordering land areas. All this was changed by our Pacific victory. Our strategic frontier then shifted to embrace the entire Pacific Ocean, which became a vast moat to protect us as long as we held it. Indeed, it acts as a protective shield for all of the Americas and all free lands of the Pacific Ocean area. We control it to the shores of Asia by a chain of islands extending in an arc from the Aleutians to the Mariannas held by us and our free allies. From this island chain we can dominate with sea and air power every Asiatic port from Vladivostok to Singapore -- with sea and air power every port, as I said, from Vladivostok to Singapore -- and prevent any hostile movement into the Pacific.
Any predatory attack from Asia must be an amphibious effort.* No amphibious force can be successful without control of the sea lanes and the air over those lanes in its avenue of advance. With naval and air supremacy and modest ground elements to defend bases, any major attack from continental Asia toward us or our friends in the Pacific would be doomed to failure.
Under such conditions, the Pacific no longer represents menacing avenues of approach for a prospective invader. It assumes, instead, the friendly aspect of a peaceful lake. Our line of defense is a natural one and can be maintained with a minimum of military effort and expense. It envisions no attack against anyone, nor does it provide the bastions essential for offensive operations, but properly maintained, would be an invincible defense against aggression. The holding of this literal defense line in the western Pacific is entirely dependent upon holding all segments thereof; for any major breach of that line by an unfriendly power would render vulnerable to determined attack every other major segment.
This is a military estimate as to which I have yet to find a military leader who will take exception. For that reason, I have strongly recommended in the past, as a matter of military urgency, that under no circumstances must Formosa fall under Communist control. Such an eventuality would at once threaten the freedom of the Philippines and the loss of Japan and might well force our western frontier back to the coast of California, Oregon and Washington.
To understand the changes which now appear upon the Chinese mainland, one must understand the changes in Chinese character and culture over the past 50 years. China, up to 50 years ago, was completely non-homogenous, being compartmented into groups divided against each other. The war-making tendency was almost non-existent, as they still followed the tenets of the Confucian ideal of pacifist culture. At the turn of the century, under the regime of Chang Tso Lin, efforts toward greater homogeneity produced the start of a nationalist urge. This was further and more successfully developed under the leadership of Chiang Kai-Shek, but has been brought to its greatest fruition under the present regime to the point that it has now taken on the character of a united nationalism of increasingly dominant, aggressive tendencies.
Through these past 50 years the Chinese people have thus become militarized in their concepts and in their ideals. They now constitute excellent soldiers, with competent staffs and commanders. This has produced a new and dominant power in Asia, which, for its own purposes, is allied with Soviet Russia but which in its own concepts and methods has become aggressively imperialistic, with a lust for expansion and increased power normal to this type of imperialism.
There is little of the ideological concept either one way or another in the Chinese make-up. The standard of living is so low and the capital accumulation has been so thoroughly dissipated by war that the masses are desperate and eager to follow any leadership which seems to promise the alleviation of local stringencies.
I have from the beginning believed that the Chinese Communists' support of the North Koreans was the dominant one. Their interests are, at present, parallel with those of the Soviet. But I believe that the aggressiveness recently displayed not only in Korea but also in Indo-China and Tibet and pointing potentially toward the South reflects predominantly the same lust for the expansion of power which has animated every would-be conqueror since the beginning of time.
The Japanese people, since the war, have undergone the greatest reformation recorded in modern history. With a commendable will, eagerness to learn, and marked capacity to understand, they have, from the ashes left in war's wake, erected in Japan an edifice dedicated to the supremacy of individual liberty and personal dignity; and in the ensuing process there has been created a truly representative government committed to the advance of political morality, freedom of economic enterprise, and social justice.
Politically, economically, and socially Japan is now abreast of many free nations of the earth and will not again fail the universal trust. That it may be counted upon to wield a profoundly beneficial influence over the course of events in Asia is attested by the magnificent manner in which the Japanese people have met the recent challenge of war, unrest, and confusion surrounding them from the outside and checked communism within their own frontiers without the slightest slackening in their forward progress. I sent all four of our occupation divisions to the Korean battlefront without the slightest qualms as to the effect of the resulting power vacuum upon Japan. The results fully justified my faith. I know of no nation more serene, orderly, and industrious, nor in which higher hopes can be entertained for future constructive service in the advance of the human race.
Of our former ward, the Philippines, we can look forward in confidence that the existing unrest will be corrected and a strong and healthy nation will grow in the longer aftermath of war's terrible destructiveness. We must be patient and understanding and never fail them -- as in our hour of need, they did not fail us. A Christian nation, the Philippines stand as a mighty bulwark of Christianity in the Far East, and its capacity for high moral leadership in Asia is unlimited.
On Formosa, the government of the Republic of China has had the opportunity to refute by action much of the malicious gossip which so undermined the strength of its leadership on the Chinese mainland. The Formosan people are receiving a just and enlightened administration with majority representation on the organs of government, and politically, economically, and socially they appear to be advancing along sound and constructive lines.
With this brief insight into the surrounding areas, I now turn to the Korean conflict. While I was not consulted prior to the President's decision to intervene in support of the Republic of Korea, that decision from a military standpoint, proved a sound one, as we hurled back the invader and decimated his forces. Our victory was complete, and our objectives within reach, when Red China intervened with numerically superior ground forces.
This created a new war and an entirely new situation, a situation not contemplated when our forces were committed against the North Korean invaders; a situation which called for new decisions in the diplomatic sphere to permit the realistic adjustment of military strategy.
Such decisions have not been forthcoming.
While no man in his right mind would advocate sending our ground forces into continental China, and such was never given a thought, the new situation did urgently demand a drastic revision of strategic planning if our political aim was to defeat this new enemy as we had defeated the old.
Apart from the military need, as I saw It, to neutralize the sanctuary protection given the enemy north of the Yalu, I felt that military necessity in the conduct of the war made necessary: first the intensification of our economic blockade against China; two the imposition of a naval blockade against the China coast; three removal of restrictions on air reconnaissance of China's coastal areas and of Manchuria; four removal of restrictions on the forces of the Republic of China on Formosa, with logistical support to contribute to their effective operations against the common enemy.
For entertaining these views, all professionally designed to support our forces committed to Korea and bring hostilities to an end with the least possible delay and at a saving of countless American and allied lives, I have been severely criticized in lay circles, principally abroad, despite my understanding that from a military standpoint the above views have been fully shared in the past by practically every military leader concerned with the Korean campaign, including our own Joint Chiefs of Staff.
I called for reinforcements but was informed that reinforcements were not available. I made clear that if not permitted to destroy the enemy built-up bases north of the Yalu, if not permitted to utilize the friendly Chinese Force of some 600,000 men on Formosa, if not permitted to blockade the China coast to prevent the Chinese Reds from getting succor from without, and if there were to be no hope of major reinforcements, the position of the command from the military standpoint forbade victory.
We could hold in Korea by constant maneuver and in an approximate area where our supply line advantages were in balance with the supply line disadvantages of the enemy, but we could hope at best for only an indecisive campaign with its terrible and constant attrition upon our forces if the enemy utilized its full military potential. I have constantly called for the new political decisions essential to a solution.
Efforts have been made to distort my position. It has been said, in effect, that I was a warmonger. Nothing could be further from the truth. I know war as few other men now living know it, and nothing to me is more revolting. I have long advocated its complete abolition, as its very destructiveness on both friend and foe has rendered it useless as a means of settling international disputes. Indeed, on the second day of September, nineteen hundred and forty-five, just following the surrender of the Japanese nation on the Battleship Missouri, I formally cautioned as follows:
"Men since the beginning of time have
sought peace. Various methods through the
ages have been attempted to devise an
international process to prevent or settle
disputes between nations. From the very
start workable methods were found in so
far as individual citizens were concerned,
but the mechanics of an instrumentality of
larger international scope have never
been successful. Military alliances,
balances of power, Leagues of Nations,
all in turn failed, leaving the only path to
be by way of the crucible of war. The
utter destructiveness of war now blocks
out this alternative. We have had our last
chance. If we will not devise some
greater and more equitable system,
Armageddon will be at our door. The
problem basically is theological and
involves a spiritual recrudescence and
improvement of human character that will
synchronize with our almost matchless
advances in science, art, literature, and all
material and cultural developments of
the past 2000 years. It must be of the spirit
if we are to save the flesh."
But once war is forced upon us, there is no other alternative than to apply every available means to bring it to a swift end.
War's very object is victory, not prolonged indecision.
In war there is no substitute for victory.
There are some who, for varying reasons, would appease Red China. They are blind to history's clear lesson, for history teaches with unmistakable emphasis that appeasement but begets new and bloodier war. It points to no single instance where this end has justified that means, where appeasement has led to more than a sham peace. Like blackmail, it lays the basis for new and successively greater demands until, as in blackmail, violence becomes the only other alternative.
"Why," my soldiers asked of me, "surrender military advantages to an enemy in the field?" I could not answer.
Some may say: to avoid spread of the conflict into an all-out war with China; others, to avoid Soviet intervention. Neither explanation seems valid, for China is already engaging with the maximum power it can commit, and the Soviet will not necessarily mesh its actions with our moves. Like a cobra, any new enemy will more likely strike whenever it feels that the relativity in military or other potential is in its favor on a world-wide basis.
The tragedy of Korea is further heightened by the fact that its military action is confined to its territorial limits. It condemns that nation, which it is our purpose to save, to suffer the devastating impact of full naval and air bombardment while the enemy's sanctuaries are fully protected from such attack and devastation.
Of the nations of the world, Korea alone, up to now, is the sole one which has risked its all against communism. The magnificence of the courage and fortitude of the Korean people defies description.
They have chosen to risk death rather than slavery. Their last words to me were: "Don't scuttle the Pacific!"
I have just left your fighting sons in Korea. They have met all tests there, and I can report to you without reservation that they are splendid in every way.
It was my constant effort to preserve them and end this savage conflict honorably and with the least loss of time and a minimum sacrifice of life. Its growing bloodshed has caused me the deepest anguish and anxiety.
Those gallant men will remain often in my thoughts and in my prayers always.
I am closing my 52 years of military service. When I joined the Army, even before the turn of the century, it was the fulfillment of all of my boyish hopes and dreams. The world has turned over many times since I took the oath on the plain at West Point, and the hopes and dreams have long since vanished, but I still remember the refrain of one of the most popular barrack ballads of that day which proclaimed most proudly that "old soldiers never die; they just fade away."
And like the old soldier of that ballad, I now close my military career and just fade away, an old soldier who tried to do his duty as God gave him the light to see that duty.
Today, with the development of the technology and the diversity of the mass media, advertising has influenced us pervasively in our daily life. However, whatever the promotive strategies advertising takes, language is the main carrier of message all along, as The Language of Advertising, by Vestergaard & Schroder, says, “Advertising takes many forms, but in most of them language is of crucial importance.” Advertising language is a
of immediate impact and rapid persuasion. The point of an advertisement is to persuade you of the merits of a particular product or service, in order that you will take out some of your money.
Advertising Information
Advertising information is the principal contents an advertisement wants to disseminate. Advertising is a serious of planning action, so the information of advertising should be aimed at the certain target market and consumers, and should avoid aimlessness. The dissemination of information should be accurate, definite, recognizable and moderate in length. An effective advertisement involves not only “what to say”, but also ‘how to say”.
Advertising Media
Media are the means of the dissemination of advertising, including newspaper, magazine, broadcast, TV program,
and mail. The newspaper, magazine, broadcast and TV are called the four main media of advertising. Moreover, any kind of objects or tools can be a medium for the advertisement, such as airplane, train, bus, building, neon light, movie, package, exhibition, and etc. Different kinds of media have different features, disseminating area, target audience and
.
Nonpersonal
Advertising is not aimed at any individual, or by any individual. It’s a nonpersonal transmission of information aiming at the public or a certain group of people. Because of the nonpersonal features of advertising, the dissemination and operation of it should be restricted by the law of a country, the moral standards, psychology, zoology, and environment protection. The information, methods, media, and other components of advertising should abide by the advertising laws, policies and rules, and should be under the
of the public.
All of these components are mutual features and essential elements of every advertisement.
The wide use of advertising has created a special
of English—advertising English. Its unique features, simple language and immense attraction separate it from other kind of language. In the development of advertising English, this kind of language has formed its own features in several aspects.
English Morphology in Advertising
As a means to disseminate information, advertising English must be
, vivid, visual, emotional and attractive. Therefore, morphology in advertising is quite different from common English.
The function of advertising is to provide information, attract consumer, exploit market, and promise the quality. Therefore, advertisement must pay attention to its impelling language, and the first step is to use popular and oral language to make it easy to understand and memorize.
For example:
“I couldn’t believe it, until I tried it!”
“I’m impressed! I’m really impressed!”
“You’ve gotta try it!”
“I love it!”
This is an advertisement of a microwave oven. The words in it are very simple and oral. It uses the slang “gotta”, which means “got to” in American English, to give an impression that this advertisement comes from the real life.
Misspelling and Coinage
In some of advertisements, the advertising copywriter misspells some words on purpose, or adds some suffix or prefix to the common words. Although the new words still keep the original meanings, they are quite different from the original words in spelling, which will make the advertisement more vivid, interesting and attractive.
e.g. We know eggsactly How to sell eggs.
In this advertisement, “eggsactly” is the variation of “exactly”, and echo the word “eggs” at the end of the sentence.
The Orangemostest Drink in the world.
In this drink advertisement, the word “orangemostest” actually is “orange+most+est”. It uses this word to
the high quality and purity of the drink.
The coinage and misspelling are also representing in some phrases, such as:
First of all, because now Yoplait is thicker.
Second of all, because it’s creamier.
Third of all, because it’s still 100% natural and really very good for you.
Fourth of all, because to me Yoplait tastes better than all the other Yoyurts.
And fifth of all, because…well, just because
In this advertisement, the copywriter imitate the phrase “first of all” to create “second of all, third of all, fourth of all…”, which will inspire consumers’ imagination.
In addition, some prefixes or suffixes like “super-”, “ex-”, “-er”, “-est” …etc, are often used to stress the high quality of the product.
Loanwords
The most frequently used loanwords are French and Spanish. For example:
Order it in bottles or in cans.
Perrier…with added je ne sais quoi.
The meaning of “je ne sais quoi” is “I don’t know what”. The purpose to use this simple French is to show the French flavor of this drink. The loanwords in some advertisement are good methods to
the exoticism of the products.
(4). Contraction
Because the advertisement fees are so high that it’s essential to use some contraction to cut short the length, and reduce the cost.
To Let or For Sale
Furnished Edinburgh Court, 426 Argyly st, 2nd floor, 1,630 sqft4 bedrooms with dining and living room, prive
. Sale at 130,000. Rent 1,400. Tel, 38954 office time or 823748.
This is an advertisement to rent or sell a
. There are many contractions, such as: st=street, sq=square, ft=foot, Tel=telephone.
Use of verbs
Although the ultimate purpose of advertising is to persuade consumers to buy its products, advertisements seldom use the word “buy” in it. Statistics show only two out of ten advertisements use the verb “buy” directly. On one hand, the advertisers try their best to promote their product; on the other hand, they don’t want to give the consumers a feeling of spending their money. Therefore, the choice of verbs is very careful in advertising.
The most frequently used 20 verbs and phrasal verbs are:
Try, ask, get, take, let, send for, use, call, make,
, hurry, see, give, come, remember,
, serve, introduce, choose, and look for.
Examples:
Getting places in the business world is easier if your banker is there to meet you.
--Security Pacific Asian Bank.
We can give you a better view of investment opportunities from both sides of the Pacific.
--City Bank.
Use of Adjectives
The most frequently used
are:
1.new 2. crisp 3. good/better/best 4. fine 5. free 6. big 7. fresh 8. great
9. delicious 10. real 11. full, sure 12. easy, bright 13. clean 14. extra, safe 15.special 16. rich
Use of Compound words
There are lots of compound words in advertisement mainly because the element of compound words could be any part of speech, and has few limits in grammar and word order.
There are many ways to write a headline, and 5 types often appear in written advertisement:
(1). Straightforward headlines
This kind of headlines usually uses interrogative sentences and imperative sentences to arouse readers’ interest.
Ever wander why most guys in pants ads are standing up?
Discover the wonder of your first Dash wash!
(2). News headlines
Pursuing new things is the nature of human beings. People are always interested in finding some new products or improvement of old products. Therefore, news headlines could attract consumers’ attention better.
Introducing Renunt Freshell, The New wave in Air Fresheners.
(3). Information headlines
Example: Datsun saves about a
of gasoline a day.
(4). Emotional headlines
Example: Soft shoes for hard world.
(5). Curiosity headlines
Example: Saturday night On
.
听到大家的赞美，他心里美滋滋的!?????
We?heard?the?praise,?he?was?flattered!……我带你了解更多有趣的内容，接下来要给大家提供的是： 英语 作文 一封信，希望你认真看完，会对你有帮助的!
英语作文一封信1
There was once an old goat that was very, very old; he could barely walk, and was always sleepy during important emergencies. One day the goat went off to eat grass among the fields.
During the time, the goat did not realize that the goat pack had gone straight in front of him. He had no choice but to continue straight on. As soon as he passed the hill, he found the goat pack had already crossed three other mountains… The old goat was tired of climbing and walking, so he decided to rest. After a short break, he was sure that the goat pack had already wiped him away far back behind.
The goat decided to find a place to be made a shelter for him to sleep tonight. Along the way, the old goat walked along; he trembled along the way. At last, he found a big round cave for him to sleep in, so that he could rest his energy and continue his journey…
The old goat didn’t even realize that this was home to the lion, king of all animals. As soon as he approached the mouth of the cave, the lion smelled the goat out with his nose. The lion shouted, “Who are you that dare come to my house? I am going to destroy you, and eat you up for breakfast!!!!” the old goat was frightened out of his wits, he wanted to run, but knew that he was not fast enough. He closed his mouth and held his breathe, and pretended not to be frightened or afraid.
He walked inside the cave and saw the terrifying lion king. The lion never saw this kind of thing before, he was frightened now; and asked, “Why are you here? And who are you? And…” Before he could even finish his speech, the g oat answered; “I am the goat empress, and I have come to see you…” “See me?” asked the lion, “Yes,” replied the goat ‘empress’; “I can live no much longer, and even walking; but, before I die, I want to eat: 100 elephants, 75 wild oxen, 63 wild pigs, and 25 lions. Now I had already had: Elephants, wild oxen, and wild pigs; I am looking for a lion to eat now!” the lion was so frightened.
“You know what empress, I am too dirty, and I should probably wash up before you…You know, Gulp! Eat me up!” as he said those words, he backed up towards the mouth of the cave, and rushed out immediately with his back legs between his jaws…
Along the way, he bumped into a jackal, the jackal asked; “Hey, I am the cranky jackal dear king; and what has gotten you in such a fright?” the lion took a breath and answered, “There was a goat ‘empress’ in my cave that wants to eat me!” “The goat empress? I never heard of such a thing!”
The lion replied, “Then come with me to the cave… Gulp!”
And so the lion led the jackal to his cave, the goat ‘empress’ saw them coming, and answered; “Jackal, what do you think you’re doing? I asked you to bring me 25 lions, but you just brought me one! I’m going to eat you both up for breakfast!” the lion trembled and shouted at the jackal, “Jackal, you tricked me into this trap?! How dare!”
At these words the jackal ran away, and the lion ran to a place far, far away…
英语作文一封信2
Once upon a time in a kingdom far away, there was an India princess called Lily; she lived with her father in a desert, where the camel was always good and healthy… One day Lily went off through the woods to find some food to eat up. One or two times she would stop to admire the beautiful views, and try to aim at those who bother her; when she returned, she dragged a big deer for supper… it was also Dum for her to hit a very poor deer… Sometimes her father would say, “Well done!”
After supper, Lily begged her father to let her go and have an adventure in the woods. Her father agreed, and Lily got her bow and arrow, ready to have an adventure. Along the way, she met a very lovely prince, and fell in love with him at once, but how could she express her love to him?
She thought and thought about it along the way home. Until she figured out that she had lost her way. She had decided to move along and try to find her way back home, at last she found a big and tall tree that had branches that form a room; just like a platform… She cut off some branches that made a small floor; then she made the furniture, of sticks and wood and mud. In the evening, she rested on the platform, and waited until the sun rise… At sun rise, Lily woke up, she got her bow and arrow, ready to find home. But just as she was about to get down from her platform, a crocodile blocked her way, she sat there looking frightened.
At last some back men rode horses came to this place, they quietly without any word, kicked the crocodile down; and then killed him. Lily finally got down from the tree or platform, and went with the black men.
At last they arrived at the black men hiding place, and they fed her with some delicious meals; during the great time that Lily was having some men with white horses galloped toward Lily; she was still having delicious meals when bomb! Lily was captured in a cage.
Lily was very worried, she yelled out for help! Finally the black men came, and found the cage where Lily was in.
They hurried up, and used their stick and opened the cage. The white men came, and were ready to battle; the black men made a signal to let Lily get out of here. Lily got out and scrambled. When the black men returned, they found Lily clasped on the ground… They carried Lily on their horses to their hiding spots, and fed her some water and some meals.
At last Lily woke up, and saw the black men; she went to hug them and say thanks for saving her. The next day the black men took Lily to find her parents. Lily asked for a bowl of porridge as a meal, and set off on their black horse. Along the way, they found a camp place; it was where Lily’s father lived! Lily jumped off the black horse, and ran to her father and hugged him; they were all very, very happy.
When the king saw the black men, he was very angry. But Lily said to him; “Father, these are the men that saved me from the white men that had captured me, they are amazing!” the king thought about this for a moment, and so decided to let the black men go in peace.
At last Lily was at home, his father was so very glad to see her. During their happiness together, the black men came back and prepared a special feast for everyone to enjoy. The music began to blow, and they started to dance up and down and twirling about in the air…
They ate their meals, and drank some porridge, and lived pretty happy. One day when the black men were about to leave, the king asked; “Is there something that you would like me to give to you?” “Dear king,” replied one of the black men, “I would love you to grant me a very happy wish your honor, and that is to let all the poor people survive from the dangerous stuff…” the black men wish was at once granted, and all that was left was the action and the build.
Before the only time the king knew, that the black men was killed, he killed himself, with always a smile on his face…
Lily on the other hand, was very sad about the wish; but she too, had always a smile…
英语作文一封信3
THE ONLY MAGICAL THING----Map There was only one thing in the world that wanted to play, and that guy’s name was Jack. He wanted to be a pirate one day, and found treasure in pirate islands… He had a conversation with his mother one day for certain. It was about being a pirate one day for once in his lifetime…
“Mom, I want to be a pirate one day, and find treasures in buried islands and…” “Whoa! Hold there son, what do you mean by, you what to be a pirate?” asked his mother, “Well it is that I just want to hunt for treasure instead of just being a regular boy like usual…”
His mother laughed so very hard, “Then why don’t you ask the sorcerer of the wicked castle?” his mother suddenly added, “What do you mean of: Wicked?” “Well,” replied her mother, “It all happened in…” “Wait!” shouted Jack, “There is no time for you to explain the whole thing, if you could show me this ‘Wicked castle’ then I could be a pirate sooner or later.
And so his mother showed him a riddle clue, which had many words written on it, “All you have to do is answer the riddles and you will arrive at your destination;” so Jack took the map, and head out for the wicked castle immediately, “Now let us see, two choices to make; which one is it that I need to take?” then he suddenly felt a little twinkle among his eyes, he looked at the map; “That’s it!” he opened the map and placed it upon him. “Now, I just need to figure this one out.”
He read it out loud, “Choose the path that has round hard things the most…” then he thought about it, he looked at each side; first, he checked the left; “There is nothing very hard on this side, or even round!” the he checked the other side, known as the right; “Look, there is a pile of rocks here, they are very hard; and round, and there are plenty of them!”
He walked to the right, and then he went straight on. At last he came to a big castle, it has many traps; and so Jack decided to use the map and find clues so that he won’t get lost…
He first came to the front door, and then he opened the map, read the riddle; “Watch out for the monster, with two pairs of wings; and come in the spring, it is giant, I warn you…” then he answered, “The only flying thing that has two pairs of wings is a dragon fly!” when he said “Dragonfly” d-r-a-g-o-n-f-l-y; a giant dragonfly flew past his eyes!
“Whoa!” shouted Jack, he then read the riddle, “look around you; use the one, as sharp as a knife;” Jack looked around himself, then he found a big sharp needle; it was huge! He used all his might and picked it up, and then he sprang it to the monster. The monster fell down immediately, as if dead.
Then Jack had beaten the giant ‘Dragonfly’d-r-a-g-o-n-f-l-y, he was ready to see the sorcerer. He was casting a spell when Jack came in, he interrupted him; and so the sorcerer shouted, “What are you doing stranger?” he asked, “Can you make me a pirate?” “What! Nobody has ever done that spell before; never!”
And so Jack had to keep on being a normal boy, he was satisfied sometimes, but also was glad that he didn’t turn into a pirate. “The map is ‘the only magical thing’ in this world…
英语作文一封信4
During the years of suffering, a super hero called Maze was facing the war of the Americans. One day he was planning a vacation, that was going to be amazing; when a big giant octopus attacked the whole city…
He had no choice but to stop his vacation, and to stop the octopus. He was transforming into a big octopus, and ready to battle Maze. Maze was ready; he got his sword and shield ready for battle. When he came, everybody cheered for him; the octopus was not very happy…
He used his legs and arms and kicked Maze right up into the air. Maze said to the people; “I have a plan, but I’ll need you guys to help me with it;” everybody agreed to help Maze, and so they all gathered around to listen to Maze’s plan. He said to the people, “I need a person, to help and pull a string; that way, when the giant octopus reached me, you guys just pull the string, and it will trip; then I will need a guy that is good at tying knots, that is when the giant octopus trips, that guy will tie his up and give it to me; then rest of the problems I will deal with it…”
Everybody agreed to his magnificent plan, and so they got to work. First Maze went to get a very long string, and gave it to two people that were very good at strength to pull it, instead of pulling it let us make it that Maze’s plan was not at length that good, for the octopus knew all about his plan; and so could very easily pass the test…
When they failed, Maze thought about this problem; they all knew that the octopus it always listening to their plans. Now what? Well since Maze could tell the other people his plan, he had decided to show them his plan. He drew it on a piece of white paper, and showed it to the people, he made some moves of how it was done; they all understood, but the giant octopus didn’t. His plan was the same, but the giant octopus didn’t know it.
He decided to be careful, but he couldn’t, because the string was invisible; instead of the string part, Maze changed it into plastic paper; that way the giant octopus couldn’t see what they were up to; this plan was good, but let us see how it ends.
Then two men were pulling the plastic, the plastic paper broke; and so maybe Maze didn’t think it all the way through. He changed a magnificent plan: First of all, some people distract the giant octopus; and then Maze tied his legs and arms; and threw him into the ocean, where he was gone and 100 percent drowned with his legs and arms tied behind his back.
And so Maze saved the day once again, and when his mom and dad returned home; they were very proud of him. But maze was still sad, his mom and dad asked; “What is the matter Maze?” “Well, I did save the day Hooray! But I still didn’t get a chance of relaxing like little children, they were like holidays!” then his mother and father decided to hold him a holiday celebration, and lived happily ever after.
The octopus did return, and it was all to his mom the scientist. Maze did defeat him again and again; until the octopus was tired, he knew that he was not the guy to beat Maze, so he changed his mind and left the city and gave lived to Maze’s fans in peace.
The end…
英语作文一封信5
There was once a little girl named Anna, that wanted to have magic in this world; but she knew that her mother would just only laugh at her if she had told her. And so she decided to go on the adventure on her own.
She got everything that she needed to complete her mission, and then started off without a word to say. She headed out to the woods, and found a little tree house nearby; she climbed up there with a ladder, and found lots of books and shelves there. She found a book about knights, and turned to a page of pictures of knights long ago; and how they battle enemies such as that. Anna wished so much that she could go there.
After that she fell asleep, and then she opened her eyes, and found her on the ground; as if she were asleep… She thought it very weird, that she was here; at first she was at the tree house, then she was at the grass plot.
She got up, and walked through looking for an exit, then she found the book that she was reading before; she knew that she must have gone into the knight’s story because of her wish. She picked up the book, and looked around; The book suddenly moved like magic, then, she found the books end; there were some words written all over it.
She read in out loud, “If you want to escape this land you are in, all you have to do is try and face all the knights, there are four of them; good luck!” then she began searching for knights, but what she did before that was to think about how to defeat them… She walked along the road, and finally saw a big tree with a sharp branch; she had an idea of how she could face the knights; she broke down the branch, and kept on searching. She was not quite ready for beating them, for she just needed some other things in order to defeats them… She kept on her journey, and suddenly realized a big rock; she was tired and so lay on it. Then a crack came on her back, and the rock got up. Anna was astonished, she stood up and said, “Who are you?” then the rock replied. “I am the alive rock and I suppose you are Anna;” “How did you know my name?”
The rock took a breath and replied, “Because I heard your voice ever since, I know you are looking for some new weapons to defeat knights…” “I most certainly am alive rock,” and she bowed down. The rock then said, “I suppose I can be of much use to you, I am going to come with you; and see whether there are dangers…”
And so Anna and the alive rock moved along, suddenly they came to a big giant tree; the tree said slowly, “Who are you that dare come to my place?” “Ah!” shouted Anna, “Alive tree!” “How did you guess my name?” asked the talking tree; “Because-because your, a-liv-e!” “Yep! And that’s my neighbor;” answered alive rock. Anna then said; “OH, well I suppose you can be a lot of use to me when I defeat knights!”
“Knight? Defeat? Ha! That is already the easiest sport I could think of! I had defeated knights for like 2089 times!” “What?!” asked Anna rather surprised, then she gulped and answered; “Then you must come with me!” answered Anna proudly. And so the three of them marched down, until they came was a big knife; the knife turned around and said, “Who are you little girl?” “Ah!” shouted Anna again, “That’s our neighbor too!” replied alive tree and alive rock together.
Anna then said, “Oh, then you must come with me; I have to defeat knights!” “Oh,” answered the knife, “Then I suppose I could be a lot of use to you, now all we are missing in the alive shield…” He didn’t even finish until, “What?!” shouted Anna, “Don’t shout Anna!” replied alive tree, “This isn’t fake, it is true; follow knife!”
Then knife led the group to where the big shield was, he was brushing his face when they arrived, “Oh, hello everybody; and hello little girl named Anna!” “How did you all know my name?” “No time for that!” shouted alive rock, “We have knights to defeat!” “And you must come with us alive shield!” “No problem!” shouted he, and then the group marched off.
They at last reached the knights hiding spot, the four knights answered; “We shall destroy you!” speaking of which, the knights charged toward Anna’s group; “Attack!” shouted Anna. Alive tree, alive rock, alive knife and mostly alive shield charged toward the knights. Seeing such a fright, the knights said, “You know what; maybe today is not the day boys…
Then the knights were destroyed by the alive group team.
Suddenly a flash came upon Anna, and she vanished out of sight; “Where did she go?” asked the group. Then she shook their heads, and went back to their homes…
And for Anna, she got back home; and she at last knew that magic is really magic…
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