摘要(Abstract): in recent years, along with the economic level, consumers green consumption awareness, more and more enterprises to realize, want in the fierce competition in the market, the survival and development, must seek a new marketing concept of enterprise marketing activities, green marketing arises at the historic moment. "Green marketing", refers to the society and the enterprise in fully aware of the increasing consumer consciousness of environmental protection and the resulting in non-polluted products need cleaning, on the basis of the choice that, to create and market opportunities, through a series of rational marketing methods to satisfy consumers and the needs of the development of social and ecological environment, and to realize the sustainable development. Green marketing advocated green civilization. Green marketing to take to prevent pollution prevention and control technologies, technical or use pollution-free clean and in the enterprise internal build a safe working environment, which is beneficial to the physical and mental health of the workers in the enterprise, the external through green marketing, setting up the enterprise image, "green" to promote product sales and enterprise development. Foreign enterprises that the practice of green marketing, conform to the needs of the people, protect the earth green ecological resources and enhance the enterprise's environmental protection consciousness to the sustainable development of the economy, a new path. Our enterprise to the increasingly fierce competition in the international market, we must establish adminisration green culture, adjust their behavior, economic benefit and social benefit and ecological integrated organically, and from the product, price, promotion and management channel, every aspect of green marketing mix strategy. Based on the concept of green marketing, the current situation of green marketing and the implementation of the strategy of sustainable development are briefly expounded. And put forward relevant Suggestions that the product of the company with natural environment and marketing activities and social environment, and coordinate the development of sustainable development of enterprise is the fundamental way.
绿色营销是Green marketing,绿色产品是Green products,可持续发展是Sustainable development, 企业是enterprise。
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Summary of the new wave of curriculum reform, under the impetus of high school mathematics teaching reform has achieved remarkable results. 但不可否认,现阶段我国绝大多数中学数学教师仍然采用传统的授受教学模式,绝大多数中学生也仍是采用被动接受、死记硬背为基本特点的数学学习方式。 Undeniably, the vast majority of middle school mathematics teachers at this stage still give and accept the traditional teaching model, most students are still passive acceptance, the basic characteristics of rote learning of mathematics. 合作学习作为一种新的教学理念,在数学教学中并未得到普遍的运用。 Cooperative learning as a new teaching philosophy, in mathematics teaching has not been widespread use.
本文针对传统中学数学教学中存在的一些弊端,本着对合作学习要进行分组教学与实验的原则,在前人研究的基础上,以贵阳市第23中学初二(3)班为实验班,对城乡结合部这种类型与层次的中学数学教学合作学习的策略进行了初步研究和实践。 In this paper, the traditional middle school mathematics teaching in some of the disadvantages of cooperative learning in a group to carry out the principles of teaching and experiments, on the basis of previous research, 23 secondary schools in Guiyang City, the first two days (3) classes as the experimental class, This type of urban fringe and the level of secondary school mathematics teaching strategy of cooperative learning in a preliminary study and practice.
本文在中外合作学习理论的指导下,从学生数学情感价值观、和学生的学业成绩以及学生的学习能力出发,找出合作学习与数学学科相结合的切入点,探讨了适合城乡结合部初级中学实际的合作学习模式。 Sino-foreign cooperative learning theory in this paper under the guidance of students in mathematics from the emotional values, and academic performance of students and the learning ability of students proceed to identify cooperative learning and the combination of mathematics starting point to explore the urban-rural junior middle schools for the actual cooperative learning mode.
在充分了解城乡结合部初级中学学生特殊的地域环境和心理特征基础上,努力把合作学习的理论运用到数学教学的实际中,在实践中实现生生互动教学为主,形成了一套以小组为单位的合作学习方式,提高学生的合作意识和合作技能,达到新课程改革的知识与能力、促进学生全方面的发展。 A thorough understanding of urban-rural junior high school students to the special geographical environment and psychological characteristics, based on efforts to apply the theory of cooperative learning in mathematics teaching practice, to achieve in practice, teaching Interactions between the main group to form a set of units of cooperative learning, improve their sense of cooperation and collaboration skills, the new curriculum reform to achieve the knowledge and ability to promote the development of all aspects of the students. 论文还从数学合作学习中总结出城乡结合部初级中学数学教学多种合作学习方式和合作技巧、培养学生合作意识的和交际能力、提高学生学业成绩,培养学生自控能力和集体荣誉敢;以期通过贵阳市第23中学的实验成果,以点带面,使具有数学学科特色的合作学习能在城乡结合其它初级中学得以推广,让新课程的理念在教学中获得到实践。 Cooperative learning of mathematics paper also summarizes the urban fringe in the junior high school mathematics teaching a variety of cooperative learning and collaboration skills, to develop students awareness of cooperation and communication skills, improve their academic performance, students self-control and collective honor dare; to the adoption of 23 secondary schools in Guiyang experimental results point to an area that has the characteristics of cooperative learning in mathematics can be combined with other junior high school in urban and rural areas to promote the new curriculum ideas to get to practice in teaching.
关键词:合作学习;中学数学教学;城乡结合部;实践与研究 Key words: cooperative learning; secondary mathematics teaching; the urban fringe; Practice & Research