Strategic management is the conduct of drafting, implementing and evaluating cross-functional decisions that will enable an organization to achieve its long-term objectives. It is the process of specifying the organization's mission, vision and objectives, developing policies and plans, often in terms of projects and programs, which are designed to achieve these objectives, and then allocating resources to implement the policies and plans, projects and programs. A balanced scorecard is often used to evaluate the overall performance of the business and its progress towards objectives. Strategic management is a level of managerial activity under setting goals and over Tactics. Strategic management provides overall direction to the enterprise and is closely related to the field of Organization Studies. In the field of business administration it is useful to talk about "strategic alignment" between the organization and its environment or "strategic consistency". According to Arieu (2007), "there is strategic consistency when the actions of an organization are consistent with the expectations of management, and these in turn are with the market and the context." “Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment.
The characteristics of the world top 500 enterprises and its enlightenment to Chinese enterprises
A, the definition of us-funded enterprises in the world
World us-funded enterprises that adopt diversified business, implement the strategy of globalization, assets, strong, has a large and strong, the core competitiveness of enterprises has significant influence on the development of world economy and stability of the world's leading multinational companies.
Second, the world a us-funded enterprise features
1) ability to innovate
Everything in the world has a production, development and decline of life cycle.Enterprise as economic actors also undergoes a start-up period, rising period, height, decay time and ruin the life course.Enterprise is the key of the length of the life cycle after a start-up period, how to accelerate the rise period, prolong their heyday, the arrival of the postponed its decline period.Product life cycle relative to the enterprise life cycle is short, the enterprise must develop more innovative products of market value, one or several products meet after rising and heyday, when its not yet enter the decline phase, the other one or several products have reached the peak.So interlocking, bobo is connected, the enterprise will be endless.
In 2004, in "fortune" the world "of the" top 500 enterprises in the 21st, annual revenues of $80.501 billion of Siemens to reveal a "longevity" enterprise: the secret of technology innovation.After more than a century and a half of the long journey, Siemens technology innovation constantly, constantly develop innovative products, always all is given priority to with invention of technology innovation in the work first, attaches great importance to scientific research and development work, and constantly put scientific research achievements into realistic productivity as soon as possible.Can say, Siemens is the birth and development of enterprises in technological innovation.Technology innovation has become a strong core of the enterprise values, become thick accumulation of enterprise culture, is the source of continuously improve enterprise core competitiveness.
2) the implementation of the strategy of differentiation
Differentiation strategy is the product or service provided by enterprises implement differentiation, to establish enterprise something unique in the industry, is to build enterprise core competitive ability.The implementation of differentiation strategy to make the enterprise the management in the industry competition superior and obtain higher returns.
Positioning differentiation is to provide customers with unique product and industry competition is very different and super service, by customer requirement and enterprise competence of matching to determine the positioning of the enterprise, as the essence of the differentiation strategy.
Porsche as Germany's small and medium-sized automobile company, in a wide variety of automotive industry, only choose sports as main products, with high and new technology to create excellent performance and is famous for its excellent quality, framed with a "technology" to harness the wisdom, roam the motorists customers.Thus formed the unique product positioning, unique customer orientation, unique price positioning, as well as to meet the needs of customers and constant innovation of technology, unique in the world of its own, as the world's largest special automobile manufacturing company, Germany's famous sports car production enterprises, become the model of implementing differentiation strategy.
3) the brand advantage
The world famous brand, refers to the world market with outstanding performance, get customer recognition and favor, have a huge effect, with a strong competitive advantage of product brand, trademark and trade name.As the world famous brand, must have the following characteristics: first, has the high international reputation.Second, has the very high international reputation.Third, has great economic value.Fourth, have a high degree of international market share and market globalization.Fifth, brand culture and product has a high degree of international integration.
In an increasingly turbulent and changeable market economy, brand has become a winning customer loyalty and enterprise for long-term survival and growth of the key.
In 2004, in "fortune" the world ranked 70th in the "top 500" enterprises, the annual business income is 48.318 billion dollars in unilever as the world's top consumer goods manufacturers, in the process of its development, has been successful for more than international brand acquisition operation, and good at would buy local brands promoted to international brand, to become the world's most important soap, LengDongPin, ice cream and tea maker.
4) corporate culture
The connotation of enterprise culture is the core of the enterprise concept, management philosophy, management mode, system of choose and employ persons, all of a code of conduct.One of the most important is the enterprise's core values.It is the enterprise constantly in the process of growth is the result of accumulation and precipitation, induction and abstraction is a key success factor for the company, is engaged in which industry characteristics and the change of external environment and the result of self-criticism, process).Enterprises under the guidance of core values, formed a high-quality, high level and high unity team of professional staff and professional managers.Them in the work atmosphere of mutual appreciation and recognition, technology, innovation, value innovation, create brand, to create excellent benefits, joint efforts for the common value goal, make the enterprise with a strong cohesion and competitiveness, ultimately win the competition, for enterprise survival and development for long.
Nokia's success lies in it to find its own core values, and stick to their own core values in the operation, to form the nokia distinctive management thought and business philosophy, to crystallize its corporate culture.
5) the core competitiveness
Enterprise core competitive ability is the enterprise in the long time development, formed in the process of implication in the essence of enterprise, enterprise unique for enterprise to bring the value of sex, support enterprises in the past, present and future competitive advantage, and internal competition environment for a long time in the enterprise can obtain the active ability of competition.
The core of the market competition in the talent, the enterprise should place in the fierce market competition, we must establish a high-quality talent team.Although the core competition ability does not exist and the individual, but the formation of core competence in the final analysis is the knowledge, skills, learning and accumulation.The talent is the carrier of the intellectual resources, therefore, enterprise core competence to a high degree of dependence to talents.
In 2004, in "fortune" the world ranked 327th in the "top 500" enterprises, the annual revenue of $15.878 billion in l 'oreal can emerge from Paris many cosmetic industry, out of the France international, successfully sell himself to the world, let l 'oreal name around the world, it has to do with l 'oreal unique "way" of choose and employ persons is a direct relationship.L 'oreal unique talent view of "integrating poet and peasants", attracting talent "global online business strategy competition" approach, attaches great importance to the talent of innovation of science and technology, enable the image spokesperson of interpretations of the concept of fashion products, are based on the concept of "talent is the knowledge capital carrier"
Third, China's top 500 with the world top 500
With the rapid development of China's economy, Chinese companies are at an unprecedented rate the sprint world 500 strong reclined at the table.In the recently released by the fortune magazine ranked in the top 500 global latest annual, with 500 of the 18 Chinese companies.Sinopec and petrochina at sprint speed kill into the top 50, ranked 31st and 46th respectively.Ranking 46th national grid line upgrade last year, this year ranked 40th.
However, compared to the list of top 500 China and the world top 500, schoolwork and the gap still exists obviously jiaotong university.The comparison of the gap on both the pure digital, also include some other deeper gap.
待续~~~~
The Snow
What a big snow I have never seen!What a beautiful snow I have never enjoy.
When I went out for school from home,I was doomed to get a wonder.Everything seemed unlucky to me.I left the umbrella at home; I couldn’t unlock my bike and a big truck held up the traffic,which took me above 5 minutes to pass the road.At last I met Charlie and we were both late for the maths class.If it happened the day before,we would go to our seats without saying anything.But today we were forced to stand outside in the cold wind because of the head teacher’s bad mood.I didn’t want to say anything.It was useless.So I began to stand with Charlie.
After a short while,we both felt so cold that we couldn’t speak a word.The world seemed very quiet.I suddenly found there was a lot of thin ice dropping from the sky.“Ice!” I shouted to Charlie who soon became excited the same as me.We expected for the snow but nothing happened.
The ice turned white and turned to snow quietly.We were immersed in it without any word.From little to big,the snow changed out of my imagination.With the wind blowing heavily,the snow beat on my face,hair and covered all over my body.We couldn’t help shaking in the snow.We opened our mouths to taste the icy snow,stood still in the snow,and enjoyed the wonderful scene ourselves.I did believe the snow was not only a scene but a great wonder as well.It bought me much more than it had.It was too great and too beautiful that I couldn’t imagine.How fantastic it was!With the snow dropping on my body,I didn’t want to move though it was so cold.
If you lived in the north,you might think it was nothing.But the following thing was more unreal.A bird,a beautiful parrot,like an angel,flew from the sky onto Charlie’s shoulder and then flew to my shoulder.I didn’t know how to express my feelings,only enjoying it.The parrot didn’t seem to leave.How fantastic,I thought.
The snow became smaller and smaller after class.Maybe we lost something,but we got something,too.I didn’t know what it meant.I only wished to believe it would bring me good luck.
I would never forget that day.
这是我见过的最大的雪!也是我享受过的最漂亮的雪!
当我走出校园的时候,我被这景象怔住了.每件事似乎都对我很不幸运,我把伞忘在了家里.我不能骑我的车,交通很拥堵,它花了我5分钟过马路.最后我遇到了查理,我们都误了数学课.如果这发生在前一天,我们就可以不说任何话回到座位上.但是今天因为老师的坏心情而被迫站在外面的寒风里.我什么都不想说.那是无用的.所以我开始和查理一起罚站.
过了一会儿,我们都发现我们冷得不能说一句话.世界似乎很安静.我突然发现有薄冰片从空中落下.“冰!”我朝着和我一样激动的查理大叫.我们期待着雪的落下但是什么都没发生.
冰安静的慢慢变白成了雪.我们沉浸其中不说话.慢慢变大,雪大得超出了我的想像.风越刮越大,雪吹到我的脸上、头发上、覆盖了我身体的每个角落.我们在雪里不能动弹,我们张开嘴尝尝冰雪,依然站在雪里,自我陶醉在美妙的雪景里.我相信这不止是雪景,它是极为美好的.它带给了我更多.它是如此的美好以至于让我不能想象.太美好了!雪下在我身上,尽管我很冷但我不想移动.
如果你住在北方,什么也没有.但自然更真实.一只鸟,一只漂亮的鹦鹉,就像天使一样飞过天空停在查理的肩膀上,又停在我的肩膀上,我不知道如何来表达我的感受,只是陶醉其中.鹦鹉没有走的意思.这是多么美好啊!我想着.
下课后雪越来越小了.可能我们失去了什么,但我们也得到了什么.我不知道它意味着什么.我只是祝愿它能给我带来好运.我永远也不会忘记那一天.
