Forward logistics and reverse logistics constitute a complete logistics system, but because of positive economic benefits created by the logistics are more obvious, making reverse logistics have long been ignored by enterprises. In recent years, the rapid development of China's retail, and become a major force driving growth in consumption, as a representative of the modern retail supermarket chains in the form of more rapid growth. However, with the increasingly competitive market, supermarket chains have entered the puerile age, so supermarket chains should be concerned about the logistics of the enterprise, while being effective reverse logistics management, so as to uncover additional profit source, to increase the efficiency of enterprises . This paper will present the implementation of reverse logistics chains of small and medium preliminary SWOT analysis, and puts forward for small and medium sized supermarket chains to implement the development strategy of the feasibility of reverse logistics.This article in the first chapter the background, purpose and meaning, the second chapter of the supermarket chains and the theory of reverse logistics, the third chapter describes the management of small and medium sized supermarket chains in the reverse logistics problems, the fourth chapter is limited in Chengdu Hongqi Chain example for small and medium sized companies to implement reverse logistics supermarket SWOT analysis, the final chapter light chain retail enterprises abroad advanced reverse logistics management practices of small and medium sized supermarket chains an improved reverse logistics and the solutions.Keywords: reverse logistics, development strategy, supermarket chains, SWOT analysis