毕业论文星巴克营销外文文献

热爱星巴克是从2000年在美国华府留学学习MBA说起。：真实苦修行一样的。洋插队在华盛顿DC。从我住的地方到最近的地铁站，就有3公里那么遥远。于是，经常在去超市和上学的路上，去那里的星巴克小座。有的时候，一杯最新鲜的美味咖啡，座上一整天，在咖啡店里看书。我不是没喝过咖啡的人。我的吃咖啡历史是从遥远的1984年的中考前开始的。：当时，父亲大人，刚从美国做访问学者会国。在友谊商店买了好多的雀巢和麦氏的咖啡。；单位的我的艺术导师汤叔，还有借给我煮咖啡的咖啡壶，自己磨碎了在友谊商店买的巴西咖啡豆，自己磨和烧咖啡喝。这是，中考大战最后50天，每天1-2小时睡眠，酣战月余，‘头悬梁’；锥刺股，考来的最好成绩的一方面。但是，星巴克的咖啡，不得了在乎：新鲜之至。也许是华府用的水好的愿意吧。真的美味啊。鲜。！从无弱口之感。某天，看排队的人少的时候，有特别请教店家：为什么和我自己喝了多年的咖啡不一样的味道？同样是哥伦比亚和巴西的咖啡。？！店家答曰：我们的水好；而且，是不许关水龙头的。！梦醒里。：想起自己煮咖啡；喝咖啡的杯子的水垢。；煮茶的水垢。！啊。！美味星巴克。再回华府，一定还去吃星巴克的咖啡。！国歌

In today has reached such a white-hot competitive market, Starbucks Coffee Company is how to achieve such great success? Whether, in its hidden behind the corresponding marketing system and related strategies? The author in the investigation after a large number of cases and books, and analyzed, summarized the main conclusion of this study are as follows:A Starbucks to use its unique variety of integrated marketing, constitutes Starbucks a competitive advantage, as its rapid expansion in the global map of the key factors.Second, Starbucks skillfully its unique fusion of emotional marketing strategy means 5P marketing principles, and applied to operations.Third, Starbucks case is jointly operated enterprises and foreign companies in the process, the foreign service standards system and an organic fusion of Chinese culture and the huge success with a typical case. This is not only a guiding role for the service sector, for the management of many enterprises is beneficial to both.Key words: Starbucks localization elements of marketing strategy marketing modeAdded:This is my summary of the papers, their own bad translation. Which English translation of seeking expert help, I am here, first, thank you.Do not want to use translation software automatic translation, so that turned out not be used. Best to manual to help translate, if turned good, I can add points.我是外语系的学生 以后有问题可以找我 希望能帮到你 呵呵

[1].侯吉建《如何开一家成功的咖啡店》[M][2].祝文欣《咖啡店5日通》[M][3].霍华德·毕哈的《星巴克·一切与品牌无关》[M][4].米歇利的《星巴克体验》[M][5].王森的《就想开一家小小的咖啡馆》[M][6].郭光玲的《咖啡师手册》[M][7].丑小鸭咖啡的《咖啡究极讲座》[M]

SummarySuch a market that has already arrived a white-knuckle competition in now, does Starbucks coffee company why obtain thus huge success?In its back whether conceals the marketing system and related strategy for corresponding?The writer also takes into after investigating a great deal of case and book analytical, induce this research mainly and get a conclusion as follows:A, Starbucks synthesizes to make use of its various special marketing methodses and constitutes a kind of competitive advantage of Starbucks and became it is in the world fast fierce one of the factors for expanding the key to landscape.Two, Starbucks skillfully blend its special sensitive faculty marketing strategy at the 5 P of the marketing means principle, and make use of management.Three, the case of Starbucks is Chinese business enterprise and overseas-funded enterprises in the process of conducting together and obtain the service standard system of the foreign country and cultural organic fusion of China together and also huge successful typical model case.This not only has an instruction function just to service profession and all has benefit to the managements of a lot of business enterprises.