Establish a niche. In this move, you identify a gap or problem or deficiencyin the current literature. It will be the gap or problem or deficiency thatyour study will address.Occupy the niche. Here, you state your study’s purpose, what it will“do,” what it will contribute. This is in direct response to the gap etc. you identifiedinthe move of "establish a niche". In this move, you may also state your main findings.