毕业论文摘要英文会看吗

Nowadays, our domestic private enterprises have developed, and successively emerge a number of large and medium-sized private enterprise with abundant strength, and private enterprises in absorbing employment personnel, increase the fiscal revenue plays an increasingly important role. At present, however, the overall competitiveness of domestic enterprises is weak, plus a foreign-capital enterprise after China's entry into wto, China's entering domestic enterprises, especially private enterprises are faced with severe tests. How to improve the private enterprise of domestic enterprises, especially the synthesis competitive ability, the dilemma that has become a top priority. Now a general consensus of enterprises, the competition between enterprises is essentially the enterprise brand competition, promote enterprise's brand value, completes the brand strategy to improve the competitiveness of enterprises is one of the essential factors.Based on the combination of theory with case analysis method, different from the Angle of private enterprise of brand positioning and brand strategy, analyzes the problems faced by private enterprise of the form and the problems and solutions, and ultimately selected for different levels of strategy, and then give the private enterprise strategy of brand positioning and the research provides a reference.The letter divides into three parts, the first part of this enterprise and brand strategy: the second part of a concrete analysis of private enterprise and brand strategy: the third part of the above problems are summarized and realistic meaning of the comments and Suggestions.