翻译论文研究的目的和意义英文

可写 Introduction 或 Background 介绍写论文的目的 或 研究的目标

题目定了么，格式给我。

不会～～～～～～～～～

2the purpose and significance of researchThe brand is not only the production operator to mark its product to distinguish it from competitors and the significant markers, and is a valuable intangible assets. The enterprise brand is beneficial to product competition in the market, improve product quality and corporate image, is conducive to the protection of the interests of consumers. Encourage enterprises to establish brand awareness, promote the brand strategy, is conducive to the implementation of enterprise dimensions to change, intensive is changed manage, in the increasingly fierce market competition in the survival, development and growth of.Brand is the producer, operator to mark its product, to distinguish it from competitors, make consumer awareness of the significant markers. Brand is a name, a term, a mark, a symbol or design, can also be the combination of several factors. In other words the brand is used to identify different enterprises, different product text, graphics or text, graphics, organic combination. Now, the brand is no longer merely a marker, but has become a broader, more abstract concepts. It is a badge or label creating intangible assetsThe brand is no longer as a name, logos or graphics to consider, but as a group of intangible assets to consider, is a more perfect more powerful ways of thinking.The first is the brand recognition is the function of commodity, for advertising and other promotional activities provides the basis for consumers to buy goods, plays a guiding role in. Secondly, there are laws to protect the rights to exclusive use of trademarks, will effectively curb illegal competitor the enterprise products market erosion. Third, reputed trademark, in favor of the new products to enter the market. In fourth, famous brand product to customers with more attractive, beneficial for improving the market share.Brand is the product quality content and the market value evaluation coefficient and the identifying emblem, is the enterprise participates in the competition of the intangible capital. Enterprises in order to win in the competition, must be carefully maintained the brand reputation. On the quality of products can not let down, afraid of breaking their own brand. The process of creating famous brands must be continuously improve product quality and establish a good corporate image process.Experience shows that the correct decision-making, brand, brand design, brand protection science capable of business success is a very positive role.3the research contents and methodsThe main research contents of this article is to carry out the importance of brand strategy, brand strategy present situation and the existing problems, and combined with the group example analysis its brand strategy 's success in the face of the crisis and the causes as well as the role after the change of brand strategy without timely adjustment of consequences. The method and logic structure is the first clear the related concepts, theoretical analysis, and then through the concrete enterprise case to summarize the corresponding theoretical basis. By combining theory with practice summed up the final conclusion.

研究意义

[词典] research meaning; research significance; study significance

[例句]

1、In the first chapter, the research meaning and methods of study of the industrialization are introduced.

论文首先是绪论，介绍了高教产业化的研究意义、主要研究方法。

2、The research significance and the advantage of novel semi-organic nonlinear optical crystals are summarized and the prospect is forecasted.

评述和展望了近年来出现的半有机非线性光学晶体的研究意义、潜在优势和发展前景。

3、This paper addresses the background of hydropower project cost study and study significance, putting forward the main contents and method of the paper study.

论文阐述了研究水利水电工程造价控制的背景与研究意义，提出了论文研究的主要内容和方法。

1.1 The purpose of the research and significance of Through the interchange bridge at home and abroad access to research, Huaihai Road and the Canal Bridge, according to the present layout, topography and road cross-situation, carry out a serious investigation, analysis, comparison, selection of appropriate interchange interchange bridge; carrying out of project feasibility demonstration, and to consider the vision of two decades the volume of traffic, after comparison, to determine the optimum type of bridge. Designed to be able to interchange bridge-type solution to the intersection of traffic jams, traffic delays and eliminating conflicts Department intersection points, thereby significantly improve the traffic speed and increase the traffic capacity, and ensure traffic safety, improve traffic environment, improve society economic benefits. Therefore, the bridge design and construction of Huaian city transport development is of great significance. 1.2 generate the development of interchange 1.2.1 Interchange of produce (1) the characteristics of cross-plane Planar cross-road are two or more roads intersect in the same plane or connections, and its characteristics are mainly embodied in the following areas: There is a danger point, the traffic complexity of public existence Noodles (2) ways to improve the cross-plane 1) From time to consider: the intersection of the various traffic flow line, from the time of separation, that is, through the police or control signal. 2) Implementation of Traffic Organization: Department set up at intersections all kinds of transport facilities or through the line, the installation of traffic signs and other traffic Drainage and Traffic Organization, so that traffic flow in the plane lines各行其道, the implementation of the separation. 3) construction of the interchange: By the construction of cross-line structure, so that intersection of the main line of traffic flow in space separated from the fundamental line of separation between the traffic flow at the same time interfere with each other through the construction of the ramp to the main line of traffic flow between the line connecting , realize the conversion between the flow of traffic. 1.2.2 Interchange of produce The emergence and development of interchange has always been associated with motor vehicle traffic and the development of cities. With urbanization, development, delivery Just sub 20:22:13 Flux of the rapid development of car ownership is the rapid growth of the original traffic capacity of roads should not have been required to meet the growing traffic. At the same time, pedestrians, non-motorized vehicles and motor vehicle for Road between the phenomenon is becoming increasingly serious, the use of signal control and the plane deal with organizational measures such as traffic has been far from a fundamental solution to urban traffic problems exist. In this context interchange first came into being in the city, and quickly become the problems of urban traffic congestion problem of a medicine which is widely used. 1.2.3 the development of interchange I With the emergence of high-grade highways, trunk roads of development, and improve the speed of vehicles, there is an urgent need to improve road capacity; At the same time, to ensure road safety is also of particular significance, all of which for the rapid development of the provision of interchange the premise. Highway Interchange in 1925, appeared in Germany. After this, interchange the fastest growing, most widely is the United States. Before and after World War II, Germany also built a substantial, high grade grade separation. In addition, as the economy and the rapid development of highway transport of substantial construction, the post-war Japan has also built a lot of functionality is better, economical and practical interchange interchange, and the diversification of forms of interchange design has provided a lot of experience, Interchange at design standards and design specifications can be made from results. Up to now, countries have built a lot of interchange, and gradually formed a style different characteristics. As China's urban road and highway construction and development, the construction of interchange ascendant. In urban and high-grade highways have been built a lot of interchange. According to incomplete statistics, China's Beijing alone, the Board go zones have been completed more than 100 Interchange, some interchange regardless of size, shape or design and construction standards, greening and beautifying the areas can be termedembodied in our country interchange of the ad hoc design and innovation.

1.2 The thesis of the purpose and significance ofThe brand is not only a significant marker, production and management in order to identify their products from those of competitors used and is a valuable intangible asset of the enterprise. Corporate brand to compete in the market, improve product quality and corporate image, to protect the interests of consumers. Encourage enterprises to establish brand awareness, promote the brand strategy, and is conducive to the implementation of large-scale, intensive management, and survival in the increasingly fierce market competition, development and growth.Brand producers, operators, in order to identify their products from those of competitors, identify consumer awareness and the use of the mark. The brand can be a name, a term, a mark, a symbol or design, it can be a combination of a number of factors. In other words, the brand is the identity of the different companies, different products, text, graphics or text, graphics, organic combination. Now, the brand is no longer just a marker, but has become a broader, more abstract concepts. It is the intangible assets created by a badge or markThe brand is no longer as a name, logo or graphics be considered, but considered as a group of intangible assets is a better more powerful way of thinking.The first brand to identify goods, advertising and promotional activities to provide a basis for consumers to purchase goods plays a leading role. Secondly, the legal protection of trademark rights, it will effectively curb the erosion of unscrupulous competitors on the enterprise market. , Goodwill, good brand, new products enter the market. Fourth, the brand-name merchandise to the customer with more attractive and conducive to increase market share.The brand is the connotation of quality of goods and the market value of the assessment factor and identification emblems, intangible capital to enterprises to participate in the competition. Enterprises in order to win in the competition is bound to carefully maintain the goodwill of the brand. Product quality can not be taken lightly, afraid to drop their own brand. Brand-name must be to continuously improve product quality and establish a good corporate image of the process.Experience has shown that the correct brand decision-making, brand design, science, effective brand protection has a very positive role in business success.1.3 content and methods of research papersThe main research content of this article is the importance of implementing the brand strategy, brand strategy situation and existing problems, combined with the Shuanghui Group instance to analyze the success of its brand strategy and brand strategy in the face of the crisis and the changing role of failure to make timely the consequences of the adjustment. The approach taken and the logical structure is the first specifically related to the concept of theory to analyze problems, and then summed up the appropriate theoretical basis for a specific business case. Integrate theory with practice summed up the final conclusion.