retention论文范文

市场营销策略 营销组合的四个因素常称作4P，即： 产品（Product) 价格 (Price) 推广 (Promotion) 通路与配销 (Place&Distribution) 这四个因素应用到营销过程中，就形成了四方面的营销策略。加上政治POLITICS和公共关系PUBLIC，是为6P。

Nowadays, no matter where you get around in a city or even in the countryside, it is pretty easy for you to find one or two signs introducing a product. This has been increasingly becoming popular in our daily lives. Whether the influence of advertising is good or bad could be examined as follows. We will start by talking about the merits of advertising. Firstly, advertising is informative, which provides the customers with a quick access to the product needed. Take me as an example. I am a new resident of Guangzhou, a metropolitan city located in the south of China. At the very beginning when moving to this city, I did not have a clue about where to purchase all of the necessities for my newly-bought flat. Thanks to the ads on TV and in newspapers, amazingly almost all of the items ranging from furniture to household appliances were settled within a week. Secondly, consumers can expect to have a best price by comparing and contrasting the prices and specifications of the commodity advertised by different suppliers. However, advertising involves some defects and I would like to list two of them herein. Initially, the popularity of advertisements has been growing along with the increased layout of design as well as showing up in the marketplace more frequently. The cost will definitely be passed on to the customers. Furthermore, the generation Y would probably lose their individuality because many of them buy the same goods advertised constantly in media during a certain period of time, which makes them appear alike. After the above analysis of the pros and cons, I tend to be in favor of the positive effects. Undoubtedly, nothing is more important than living in a society where ordinary people can enjoy the conveniences and competitive prices brought by commercials. I believe that the negative effects can be minimized through sustainable economic growth and education.

树木非常绿的季节里，读一读百万同题写作出产的优秀英文作文，是一种情怀。 百万同题英文写作范文2018：We Are What We Read 教师引用布置 要求： Some people believe that reading is a critical part of learning and growth. Finding the right book at the right time can light an emotional spark within us that motivates us to read more, understand more, and read joyfully. When that happens, the world opens. Everything becomes possible. However, others believe we learn by doing, and learn best from first-hand and concrete experiences, using our senses, exploring our environment of people, things, places and events. What is your view on this issue? Write an essay in response to this issue and give reasons to support your position. 参考译文：阅读造就你我 读书往往对一个人的成长和学习有着重要的影响。在恰当的时间，阅读一本好书可以点燃思想的火花，让我们更加博闻强识，享受阅读。不知不觉，阅读拓宽了我们的视野，激发出无限可能。然而，也有人认为，最好的学习方式是通过实践，使用我们的感官去探究周遭环境中的人、事和风景。对此，你有何看法?就这一主题写一篇作文(本科及以上学生建议300字以上，其他学生如中学生建议100字以上)，并给出合适的理由证明你的观点。 百万同题英文写作范文2018：How Will AI Affect Our Life 四川省第二届联盟杯高校英语写大赛初赛参赛题目，将共同引用北京大学特别支持出题的2018中国百万同题英文写作活动之题目How Will AI Affect Our Life? How Will AI Affect Our Life? Recently, Google’s AlphaGo defeated Lee Sedol, the Korean Go master, 4 to 1 in a five-game match. The machine’s sweeping victories have made AI(artificial intelligence)a hot topic once again. Some people welcome the progress and expect AI to benefit mankind in more fields. Some others fear that AI will eventually get out of human control. What is your view? How will AI affect our life? Write an essay in response to the question. Give reasons to support your points of view. 参考译文：人工智能将怎样影响我们的生活? 最近，谷歌公司旗下的AlphaGo(一款围棋人工智能程序)在五局比赛中，以4:1 的成绩打败了韩国围棋大师李世石。 机器的全面胜利使得人工智能再度成为一个热门话题。一些人对这种进步表示欢迎，并期望人工智能能够在更多领域造福人类;另一些人则担心人工智能最终会摆脱人类的控制。对此，你有何看法?人工智能将会怎样影响我们的生活? 请就这些问题写一篇文章，并给出合适的理由证明你的观点。字数要求;高职高专100-200词;大学及研究生200-500字词。 百万同题英文写作2018范文：阅读造就你我 We Are What We Read It is generally acknowledged that readingplays an essential role in the growth of individuals. There is no denying thatpeople take extensive reading as a priority in learning. While this doesn'tnecessarily mean learning is restricted to reading, practice is alsocontributing to one's upbringing. On the one side, the importance of readingcan never be overemphasized. Great books offer us creative ideas, optimistic perspectivetowards the life and the world, psychological health and cultivate example, Chairman Mao, who is presumably the greatest militarist of moderntimes and led Chinese people finally overturned imperialism, feudalism, bureaucracy,is a passionate reader throughout his life. Similarly, Premier Zhou, whoseinspiring stories concerning reading books are widely spread, had gain greatrespect as a diplomat with wisdom and humor, which can be partly attributed tohis accumulation of knowledge that is extracted from books. By the contrary, thosewho fail to gain access to books, wasting time on virtual worlds, is likely tolower expectation for themselves and do harm to society. As the saying goes, Promotingreading among people is pertinent to the health and creativity of a democraticsociety. On the other side, we should get a clear perspectiveof the importance of the role of action that plays in learning. It is apparentthat what we take for granted nowadays is actually concluded from thousands ofexperiments. Consequently, going outside and taking part in activities, insteadof reading inside all day long, can teach us something we cannot figure out inbooks. To illustrate, frequent exposure to natural largely shorten the physicaldistance between us and natural, which is of great beneficial to our process oflearning. Furthermore, participating in various kinds of activities, which promotecommunication and interaction, can improve interpersonal relationship. In summary, reading and doing are both theindispensable parts of learning. Since they are considered two sides of thecoin, it would seem ridiculous to separate them apart. 百万同题英文写作范文2018：AI Recently, the five-game match betweenGoogle's AlphaGo and Lee Sedol, the World Go Champion, ended in overwhelmingvictory with 4 to 1, which has provoked considerable controversies about theeffects that AI impacts in our daily life. Some people welcome the progress andanticipate AI to bring benefit to mankind in more fields while some otherpeople insist that AI will ultimately get out of control. And as far as I'mconcerned, I adhere to that AI plays a more of importance role in the future. First, it is evident that nowadays AIhas been widely applied in our daily life, which provides us with significantproductivity boost both in work and study and great convenience. For example,the extensive acceptance of robots in the manufacturing industry, serviceindustry as well as agricultural industry has greatly liberated us from worklike washing dishes, watering the flowers and assisting students in revisingcompositions and enabled us to save time for more crucial things. In addition,there is no denying that they demonstrate more excellent performance whencompared with human beings. Second, with the rapid development ofsociety and economic integration, the attractions, retentions and developmentsof talents are becoming major challenges for companies, which subsequently pushthe labor cost to be high and the advent of AI provides a favorable choice forthem, which is the employment of robots. Not only can that measure effectivelyimprove the working efficiency but also they are conducive to saving a largeamount of money for enterprises concerning the perspective of long-termdevelopment. Furthermore, they contribute to the modernization of companiestremendously. Third, it is predictable that AI islikely to intensify the fierce competition for jobs further when taking thefact into consideration that in the future, AI will displace human beings forvery heavy work with comparatively low cost. However, it is also widelyacknowledged that the extremely awful conditions will unleash people'spotential and it is feasible for them to turn pressure into motivation andchallenge into possibility. Therefore, I persevere in that when confronted withthe pressure from AI, we people possess the indomitable and unyielding will andconfidence to contend with them, which would inspire us to pay attention to theinnovative thinking and devote to be a well-developed person instead of wastingtime and attending on the repetitive work like robots. Last but not least, it is indispensablefor us to be conscious of the fact that the research and development of robotwill possibly bring some hazards in the future. However, this is not thejustification to obstruct us advancing. What's more, the application of AI isindeed beneficial to us. After all, we will not be us and accomplish thedistinguished achievements today if we think of every potential danger and thengive up before we set out to do something. 百万同题英文写作题目2018：My Life in the Future 假如某英文报社组织一次名为畅想未来的征文活动，请你根据下面的要点提示，写一篇短文，畅想未来某一天你的生活和工作情况。 要点提示： 1.起床后边刷牙边欣赏镜子角上的音乐播放器(music video)里播放的音乐 2.机器人为你准备好了早餐。吃饭时机器人为你准备好公文包和燃氢电力车(hydrogen fuel cell car)，之后程序自动驾车将你送到办公室; 3.你用数字监控系统(digital monitoring system)处理完日常工作后，听机器人为你读当天的新闻摘要。 百万同题英文写作2018范文：Are We More Connected or More Alone Today we are more connected than ever before. Our ability to connect with other people online makes us feel like a part of something bigger. Meanwhile, this ability also diminishes how we feel in real life. The more we are connected online, the less we seem to be in real life. Writer and psychologist Sherry Turkle said, We are getting used to a new way of being alone together. Do you agree with this? Write an essay on the above issue. Give reasons and specific evidence to support your point of view.

Task：The leaders or directors of organizations are often older people. But some people say that young people can also be a leader,to what extent do you think?Sample answer：It is true that many leaders and senior executives in global companies are elderly people. However, I would argue that those superb young people are also eligible to take important positions in today’s the one hand, compared to the young generation,elderly people possess more and foremost, they have better cognitive skills, such as big-picture thinking and long-term vision. This is because years of work experience and failures teach them to take every aspect into consideration before making important decisions. By contrast, due to alack of social experience, young leaders seem to make shortsighted decisions sometimes. Moreover, since the old have already overcome countless difficulties and challenges prior, they can quickly adjust their mood in turmoil and lift the morale of the whole the other hand, there are two reasons why younger directors are also competent to be leaders in important positions. In the first place, with well-educated backgrounds, young leaders are more likely to have a deep understanding of cultural difference, and they can empathize with other employees and clients much better. Today, empathy plays a key role in retention of talents. For example, it is easy to misunderstand others in a cross-cultural dialogue. When good employees resign,they might take the company’s knowledge with them, which is a brain drain for the company. Secondly, compared with the senior leaders, young directors can apply the latest technology and theory into practice, and this can counteract negative stereotype of management and greatly improve the conclusion, in my opinion, age should not be the criterion when selecting the leader of a company. Anyone who has the leadership can play his or her role in the organization.

Choosing the Right Advertising Medium for Your Small Business For a small business, every dollar is precious. Small businesses do not advertise for the sake of advertising. Instead, they want to get the most return for their investment. Learn the advantages and disadvantages of each advertising medium that you can use to provide your business the winning Lyve Alexis Pleshette If you are ready to get the word out about your business, one of the steps that you need to do is to select the right media where you will advertise and promote your a small business, every dollar is precious. Small businesses do not advertise for the sake of advertising. Instead, they want to get the most return for their investment. Your advertising campaign should translate to greater sales, more profits and healthier bottom there are a number of venues where you can promote your business, you need to ask three important questions: * Where are my target buyers? * What is the best medium to reach them? * Can I afford to launch an effective campaign using this medium?An important step to developing your sales and marketing plan is to select the right media to send out your message. There are no hard-and-fast rules as to which media is better. The right media for one business may be wrong for on an excellent small business reference book "How to Start and Operate a Successful Small Business: Winning the Entrepreneurial Game" by David E. Rye, as well as contributions from our staffers, below are the relative advantages and disadvantages of the advertising media most frequently used by small businesses:Newspapers. Newspapers are one of the traditional mediums used by businesses, both big and small alike, to advertise their * Allows you to reach a huge number of people in a given geographic area * You have the flexibility in deciding the ad size and placement within the newspaper * Your ad can be as large as necessary to communicate as much of a story as you care to tell * Exposure to your ad is not limited; readers can go back to your message again and again if so desired. * Free help in creating and producing ad copy is usually available * Quick turn-around helps your ad reflect the changing market conditions. The ad you decide to run today can be in your customers' hands in one to two * Ad space can be expensive * Your ad has to compete against the clutter of other advertisers, including the giants ads run by supermarkets and department stores as well as the ads of your competitors * Poor photo reproduction limits creativity * Newspapers are a price-oriented medium; most ads are for sales * Expect your ad to have a short shelf life, as newspapers are usually read once and then discarded. * You may be paying to send your message to a lot of people who will probably never be in the market to buy from you. * Newspapers are a highly visible medium, so your competitors can quickly react to your prices * With the increasing popularity of the Internet, newspapers face declining readership and market penetration. A growing number of readers now skip the print version of the newspaper (and hence the print ads) and instead read the online version of the . Magazines are a more focused, albeit more expensive, alternative to newspaper advertising. This medium allows you to reach highly targeted * Allows for better targeting of audience, as you can choose magazine publications that cater to your specific audience or whose editorial content specializes in topics of interest to your audience. * High reader involvement means that more attention will be paid to your advertisement * Better quality paper permits better color reproduction and full-color ads * The smaller page (generally 8 ½ by 11 inches) permits even small ads to stand outDisadvantages * Long lead times mean that you have to make plans weeks or months in advance * The slower lead time heightens the risk of your ad getting overtaken by events * There is limited flexibility in terms of ad placement and format. * Space and ad layout costs are higherYellow Pages. There are several forms of Yellow Pages that you can use to promote and advertise your business. Aside from the traditional Yellow Pages supplied by phone companies, you can also check out specialized directories targeted to specific markets (. Hispanic Yellow Pages, Blacks, etc.); interactive or consumer search databases; Audiotex or talking yellow pages; Internet directories containing national, local and regional listings; and other services classified as Yellow * Wide availability, as mostly everyone uses the Yellow Pages * Non-intrusive * Action-oriented, as the audience is actually looking for the ads * Ads are reasonably inexpensive * Responses are easily tracked and measured * FrequencyDisadvantages * Pages can look cluttered, and your ad can easily get lost in the clutter * Your ad is placed together with all your competitors * Limited creativity in the ads, given the need to follow a pre-determined format * Ads slow to reflect market changesRadioAdvantages * Radio is a universal medium enjoyed by people at one time or another during the day, at home, at work, and even in the car. * The vast array of radio program formats offers to efficiently target your advertising dollars to narrowly defined segments of consumers most likely to respond to your offer. * Gives your business personality through the creation of campaigns using sounds and voices * Free creative help is often available * Rates can generally be negotiated * During the past ten years, radio rates have seen less inflation than those for other mediaDisadvantages * Because radio listeners are spread over many stations, you may have to advertise simultaneously on several stations to reach your target audience * Listeners cannot go back to your ads to go over important points * Ads are an interruption in the entertainment. Because of this, a radio ad may require multiple exposure to break through the listener's "tune-out" factor and ensure message retention * Radio is a background medium. Most listeners are doing something else while listening, which means that your ad has to work hard to get their attentionTelevisionAdvantages * Television permits you to reach large numbers of people on a national or regional level in a short period of time * Independent stations and cable offer new opportunities to pinpoint local audiences * Television being an image-building and visual medium, it offers the ability to convey your message with sight, sound and motionDisadvantages * Message is temporary, and may require multiple exposure for the ad to rise above the clutter * Ads on network affiliates are concentrated in local news broadcasts and station breaks * Preferred ad times are often sold out far in advance * Limited length of exposure, as most ads are only thirty seconds long or less, which limits the amount of information you can communicate * Relatively expensive in terms of creative, production and airtime costsDirect Mail. Direct mail, often called direct marketing or direct response marketing, is a marketing technique in which the seller sends marketing messages directly to the buyer. Direct mail include catalogs or other product literature with ordering opportunities; sales letters; and sales letters with * Your advertising message is targeted to those most likely to buy your product or service. * Marketing message can be personalized, thus helping increase positive response. * Your message can be as long as is necessary to fully tell your story. * Effectiveness of response to the campaign can be easily measured. * You have total control over the presentation of your advertising message. * Your ad campaign is hidden from your competitors until it's too late for them to react * Active involvement - the act of opening the mail and reading it -- can be elicited from the target * Some people do not like receiving offers in their mail, and throw them immediately without even opening the mail. * Resources need to be allocated in the maintenance of lists, as the success of this kind of promotional campaign depends on the quality of your mailing list. * Long lead times are required for creative printing and mailing * Producing direct mail materials entail the expense of using various professionals - copywriter, artists, photographers, printers, etc. * Can be expensive, depending on your target market, quality of your list and size of the . Telephone sales, or telemarketing, is an effective system for introducing a company to a prospect and setting up * Provides a venue where you can easily interact with the prospect, answering any questions or concerns they may have about your product or service. * It's easy to prospect and find the right person to talk to. * It's cost-effective compared to direct sales. * Results are highly measurable. * You can get a lot of information across if your script is properly structured. * If outsourcing, set-up cost is minimal * Increased efficiency since you can reach many more prospects by phone than you can with in-person sales calls. * Great tool to improve relationship and maintain contact with existing customers, as well as to introduce new products to them * Makes it easy to expand sales territory as the phone allows you to call local, national and even global * An increasing number of people have become averse to telemarketing. * More people are using technology to screen out unwanted callers, particularly telemarketers * Government is implementing tougher measures to curb unscrupulous telemarketers * Lots of businesses use telemarketing. * If hiring an outside firm to do telemarketing, there is lesser control in the process given that the people doing the calls are not your employees * May need to hire a professional to prepare a well-crafted and effective script * It can be extremely expensive, particularly if the telemarketing is outsourced to an outside firm * It is most appropriate for high-ticket retail items or professional Advertising. This kind of advertising entails the use of imprinted, useful, or decorative products called advertising specialties, such as key chains, computer mouse, mugs, etc. These articles are distributed for free; recipients need not purchase or make a contribution to receive these * Flexibility of use * High selectivity factor as these items can be distributed only to the target market. * If done well, target audience may decide to keep the items, hence promoting long retention and constant exposure * Availability of wide range of inexpensive items that can be purchased at a low price. * They can create instant awareness. * They can generate goodwill in receiver * The items can be used to supplement other promotional efforts and media (. distributed during trade shows).Disadvantages * Targeting your market is difficult. * This can be an inappropriate medium for some businesses. * It is difficult to find items that are appropriate for certain businesses * Longer lead time in developing the message and promotional product * Possibility of saturation in some items and audiences * Wrong choice of product or poor creative may cheapen the image of advertiserSource: "How to Start and Operate a Successful Small Business: Winning the Entrepreneurial Game" by David E. Rye; and contributions from writers