我这里有一篇,还可以去 Consumer Psychology and influencing factorsAbstract: commercial insurance, as a special commodity, with the corresponding consumer demand and consumer psychology. Grasp the insurance consumer psychology, consumer psychology to explore the commercial insurance factors, and effectively carry out the insurance marketing is of great the development of economy, the insurance industry as an important tertiary industry services industry, in social life plays an increasingly important role. Commercial insurance as a kind of special commodity, have their own consumers and the corresponding consumer demand. Grasp the insurance consumer psychology, actively carry out the marketing activities of insurance is in place before the new and old insurance company a formidable task. This paper consumption of commercial insurance and its impact on psychological factors, with a view to effectively carry out insurance to provide certain information and , insurance and the insurance consumerIn the insurance theory community, scholars from different angles under the definition of insurance, more generally applicable definition: "Similar insurance is a dangerous combination of the many units or individuals to a reasonable share of the calculation in the form of the realization of the members of the minority economic losses caused by dangerous accident compensation act "Commercial insurance business to insurance as the target has been made here of insurance forms, it has the function of economic loss compensation or to provide economic security, thereby shift the risk of loss to meet people's needs. Independent insurance is a pure form of the protection of goods, of the body of which is the insurance policy. Insurance consumers can be a natural person may also be legal, insurance companies and customers is the relationship between commodity trading, insurance consumption on the premise that the price paid (premium). For insurance consumer must have a certain capacity to insurance policyholders delivery consumption that is the purchase of insurance premiums, the insurance company accepted the services provided; the subject occurred in the insurance agreement accident, the insurance company received compensation of economic losses, or when agreed by the time of the incident, receive insurance from the whole process . Based on the characteristics of self-insurance, insurance is different from the consumption of other consumer behavior characteristics:1. Existence of the insurance risk is the establishment of conditions. Therefore, the insurance consumer on the premise that consumers have a potentially dangerous;2. Insurance consumer to be the most common behavior. Insurance is based on majority rule, the risk of loss rate uncertainty, probability theory and other mathematical tools for economic loss of some or all of compensation for the average assessed, the insurance consumer is the process of the majority of mutual aid process, it must have a majority of participants;3. Insurance is the result of consumer uncertainty. After compensation insurance is economic losses, insurance contracts built on the results of performance under the contract conditions, events may occur or may not occur foundation. Therefore, consumers in the insurance consumer decision-making that is the purchase of insurance policies, can not specifically aware of their consumption;4. Insurance with personal consumption of. The guaranteed by the insurance contract is suffering losses to the insured herself, and personal禀性, behavior, and so will greatly affect the insurance subject to the possibility of occurrence and severity of losses. Therefore, insurance policyholders under different conditions and the situation of the insured object decision on whether to accept or conditionally accepted its insuredSecond, the insurance consumer Psychological AnalysisConsumer behavior is the direct cause of psychological motivation, it is an inherent human Active forces can drive, prompted consumers to achieve their goals for consumption activities. Insurance policy holders to participate in activities are also subject to the disposal of certain psychological.(1) for the psychological safetyInsurance motive is to promote direct insurance activities of the insurance consumer an internal dynamic. It is a kind of insurance needs, this need is an objective requirement in the insurance reflected in the minds of consumers, its performance for the insurance intentions, aspirations, and so the generation, on the insurance consumer play an active role in psychologist Maslow believe that the United States, with five human needs. First physiological needs; Second, security needs; third is social interaction needs; fourth is the need to be respected; Fifth, it is self-actualization needs. Generally, a level to meet the needs of the relative, another to a higher level. Insurance needs based on the physiological needs, security needs is a kind of extension. In particular, people on the insurance needs of this special commodity, is derived from people's security, stability and order needs.(B) savings psychologicalWith the development of the insurance industry, more and more investment-oriented insurance products have been promoting, such as education of the children of married to the current insurance, endowment insurance, and others have invested savings features. Some people in the economic conditions permitting, would consider such insurance. These types of security on the one hand has the role of maintaining and increasing the savings on the other hand there are the role. This psychological consumption for the insurance and will have a positive role in promoting. (C) sheep mentalitySheep mentality in the insurance consumption is widespread, the social trends, consumer class, social groups, and other factors, generate certain sectors of their career, the psychological line groups. Some people listen to people around that insurance is a good thing that people insured on the insurance with blindness, and they often did not know the meaning and significance of the insurance, which resulted from the sheep mentality of the insurance consumer is often not the end of 1997, insurance has almost "out-of-stocks" popular scenes. "抢购风", a large number of the herd phenomenon, echoed its views blind, continued to pay premiums in the second year when it found that their own economic strength can not bear such high premiums, year after year, continued reference to continue its inadequacies, a lot of people were forced to surrender surrender brought losses to both sides addition, some surrender also losses due to cost disputes or complaints with insurance , the sheep mentality despite the insurance consumer in a certain period of time will play a catalytic role, but that role is not to promote lasting.(D) psychological selfish profitsThe psychological driven by selfish and take advantage of the insurance consumer behavior often buy insurance companies in an unfavorable position. As noted above, the consumption of personal insurance, because insurance subject danger and the possibility of a dangerous extent, to a large extent by the insurance consumer behavior of their own. The insurance process, between policyholders and insurance companies significant information take advantage of the insurance consumer psychology is very clearly the functions of insurance companies, operating methods and the relevant provisions, they put the insurance as a profit-making ladder. In their unscrupulous insurance, or over-insured or the insured concealed conditions, is expected to deliberate must pass on the risk insurance companies. For example, private forbidden collective dangerous insured, and so on. Even some people will deliberately create insurance for accidents to cheat insurance companies "compensation", such as artificially create the false impression of theft, obtaining property insurance compensation insurance companies. Although such a mentality to some of the insurance consumer behavior, but that consumer behavior is not conducive to the development of the insurance industry, with the relevant laws and regulations of the commercial insurance business, as well as the standardization of sound, which would tend to reduce the psychological.(5) luck, luck-based mentalityIn front of the mentioned insurance depend on the results of consumer provisions in the period, in line with the conditions stipulated in the contract whether or not the incident occurred. The insurance consumer uncertainty led to a consumer's luck, luck-based people considered dangerous possible, with luck they psychological, expect to pay less premiums are a rich compensation. However, if after a period of time, no insurance accident occurred, we believe that the insured unnecessary, disaster prevention are unfounded, and this time they would disappear prevention of mental, psychological and luck has prevailed, leading to surrender, the category of persons insured motive instability, which can not be lasting psychological insurance to promote consumption, consumption has hindered the insurance role.(6) reliance on psychologicalImpact also rely on the insurance consumer psychology. Such psychological part by the impact of the past planned economy, they think the accident occurred, the individual can rely on flats, units can rely on the state's financial or Home Relief. At the same time, the traditional Chinese friends to rely on each other, parents rely on their children, their children also to a large extent on the psychological parents to rely on the people's psychological. In such a psychological impact, people are not part of the way to take insurance risk preparedness, but rely on relatives, friends or units, the state. This mentality led some people to the indifferent attitude of the insurance consumer.(7) Comparison of Psychological SelectionAs with other consumer behavior, consumers in the insurance consumer choice when compared with the psychological. They will be acquired in accordance with market information on various insurance products and the possible alternatives (such as investment-oriented insurance and savings to a certain extent between the irreplaceable role), through analysis of its price and quality, thus they choose to said that the greatest , the impact of psychological factors Insurance Consumer AnalysisDifferent insurance consumers have different insurance consumer mentality of the insurance consumer sentiment affected by many factors. Among these factors also have different degrees of interaction.(A) personal psychological factors from a psychological point of view, each person has a different psychological structure, the most important of which is that the human personality tendencies. Including the needs, motivations, interests, ideals, beliefs, world outlook, outlook on life and values, and so on. Personality tendency to lead everyone has a different risk attitudes. Risk attitude is the psychological impact on insurance consumers inherent main reason. Nobel economics winners Arrow risk to people's attitude divided into three, a "good risk"; second is the "risk averse"; third "risk-neutral." Risk different attitude to face the future with the objective of the danger, different people have different risk preparedness needs, will have different insurance motive, which have different insurance consumer behavior.(B) insurance product quality and priceConsumer behavior, people inevitably will seek "cheap" and therefore, insurance commodity prices and the quality of their impact on the insurance consumer psychology as one of the of goods reflected in the quality of the service quality insurance companies, claims, personnel quality, professional ethics and business environment, and other factors. The insurance companies which service is particularly important. Apart from the disaster can be certain compensation, in the hope that consumers also insured program design, technical advice and other aspects of disaster prevention and satisfactory services. But as society, the changing economic environment, insurance services also need to pay attention to market research and promptly capture information, and constantly develop design meet the requirements of the prices that insurance premiums. Commercial insurance consumer is built on a certain currency on the basis of ability to pay, therefore, the self-insurance commodity prices on the insurance consumer impact is very obvious. Generally speaking, the relationship between the two was the opposite direction changes. Individuals or units when buying insurance is more rational, they observe the principle is the largest marginal effect. That is to say, they will according to their income and the limited access to market information, the need to choose the most, the most valuable insurance policy.(3) Social factors1. Traditional cultural influencesTraditional culture is formed in the historical development of the customs, values and codes of conduct, way of life, ethical and so on. Living in the social environment of each person's thoughts and actions are deeply affected by the traditional culture, the insurance consumer sentiment also by the traditional of all, the hardworking and thrifty thinking of the impact, many people outside of the daily necessities consumption is often careful planning, and usually more concerned about immediate savings, without considering the long-term , the traditional concept of family ethics, many people raising children, parents see is the maintenance of internal family obligations, not to accept these responsibilities will be transferred to the outside world, to seek protection from outside the insurance act. Again, the prevailing demand is the same psychological impact caused by the traditional culture, people strive to maintain consistency with the outside world, but also the so-called "seeking common ground while."Finally, feudal superstition is to a large extent influence the thinking of the insurance consumer mentality of the people on the one hand consider the dangerous taboo, there left to chance; face danger on the other hand, some people prefer to resort to "God" or, as will all "act of God."2. Social groups affectedPeople living in a certain social groups, usually in a group of people have a certain similar objective conditions, such as age, gender, occupation, ability to pay, and cultural standards. Each person's insurance will be a consumer mentality where groups of their own, but also by other groups. Social groups exchanges and communication within the group to keep faith, values and norms of a group, which formed a consistency between the groups. Generally, groups of individuals based on the trust and the fear of Outlier often want to maintain consistency between the face of the insurance consumer, individual and have their own judgment, but in its decision-making, respect for individual and group caused a certain amount of psychological pressure, thereby affecting the individual's psychological and behavior.(D) economic factors1. Economic developmentEconomic development on the insurance consumer has an important psychological impact because economic development enhanced the people's economic development only meets the needs of the people after the first level, and then causes people higher level needs. People in the lower income, the first consideration is to satisfy the physical needs, solve the problem of food and clothing; continuously improve the income level, the first level of basic needs were met, people began to give more consideration to security issues. Revenue rose results will be to increase its expenditures, including expenditures for the purchase of some consumer durables, such as automobiles and housing, people will have more and more physical property. Therefore, the property of the need to consider the issue more and more. At the same time, individuals are beginning to realize the health of the body will bring lasting income for themselves and their families in turn bring happiness, and therefore more attention to physical safety. Therefore, the promotion of economic development in the people's insurance consumer . Social security degreeSocial security policy is formulated by the State for individual citizens to provide some form of subsidy to make up for them due to retirement, unemployment, disability and other causes of loss of income, and they are sick to provide medical services during a policy, including social the insurance, social relief and social welfare aspects. Because social security and commercial insurance have some substitution effect, therefore, the degree of social security of the developed commercial insurance direct impact on consumer psychology. Usually, the higher the degree of social security, the wider coverage of consumers rely on luck psychological and mental is stronger, not conducive to the insurance . Interest rate changesBank interest rates on the insurance psychological impact manifested mainly in the investment-oriented insurance consumption. Bank savings and investment-oriented insurance products have a certain substitution effect, investment-oriented insurance consumers in insurance and savings comparisons between weigh. Interest rates and investment-oriented insurance negative correlation between consumer sum up, the insurance consumer has a unique, based on this, the consumer has a wide range of insurance psychological elements, and the insurance consumer are several psychological factors. Consumer sentiment on the development of the insurance industry has an important impact. Fierce competition in the market economic situation, in order to expand the insurance market and improve the insurance consumer, insurance companies undoubtedly should, as far as possible to grasp the insurance consumer mentality and take the initiative guided by external factors conducive to the development of the insurance industry Insurance Consumer Psychology formation.
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关于心理健康教育论文参考文献
参考文献是在学术研究过程中,对某一著作或论文的整体的参考或借鉴。征引过的文献在注释中已注明,不再出现于文后参考文献中。按照字面的意思,参考文献是文章或著作等写作过程中参考过的文献。下面是我整理的关于心理健康教育论文参考文献,欢迎大家阅览。
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1、[期刊论文]表达性艺术治疗对大学生心理健康教育的影响作用分析
期刊:新丝路:上旬 | 2021 年第 007 期
摘要:当前心理问题已经成为困扰大学生学习和生活的重要因素,所以积极推动大学生心理健康教育具有重要的意义。大量的实际案例证明,表达性艺术治疗对于提升大学生心理健康教育工作的质量和效率起到了重要的促进作用。本文首先阐述表达性艺术治疗的含义,其次分析大学生心理健康教育的必要性,最后提出表达性艺术治疗在大学生心理健康教育工作中应用的优势和主要举措。
关键词:表达性艺术治疗;大学生心理健康教育;实际意义;主要举措
2、[期刊论文]冲突教育视野下的大学生心理健康教育途径研究
期刊:林区教学 | 2021 年第 002 期
摘要:冲突是大学生人际交往过程中必然出现的'现象,但其负面作用并非无解。将冲突作为教育素材,可有效挖掘学生真正的意愿,明晰学生心理压力的来源,进而为心理健康教育人员提供精准、有效的心理辅导参考依据。以冲突教育为视野,对冲突的教育价值进行深层次的解构。基于心理学视角对大学生冲突行为进行归因分析。基于冲突的教育价值和冲突行为的产生原因,确认基于冲突教育的心理健康教育途径:开设心理咨询渠道,探究冲突的原因和学生心理健康状况;通过定向心理建设,肯定学生对事物的辩证思维,弱化冲突中针对"人"的不良影响;开展团体情绪训练,提升学生情绪把控能力和心理调节能力,降低冲突的产生频率。
关键词:冲突教育;教育资源;大学生心理健康;心理健康教育
3、[期刊论文]独立院校大学生心理健康教育工作的现状及对策探索——以湖北工程学院新技术学院为例
期刊:湖北函授大学学报 | 2021 年第 007 期
摘要:本文通过对独立院校现行心理健康教育工作的思考,了解独立院校大学生心理健康教育现状,为我国独立高校心理健康教育改革提供实例样本,促进大学生心理健康素质全面发展。
关键词:独立学院;心理健康教育;现状;对策
4、[期刊论文]网络时代大学生心理健康教育策略研究
期刊:教书育人(高教论坛) | 2021 年第 004 期
摘要:随着时代的不断发展,当代大学生面临着学业、就业、生活等多方面的压力,这使得大学生心理健康问题突出,为数不少的大学生出现了心理亚健康状况,抑郁、自杀、极端行为等情况突出。在这种情况下,如何利用好网络这一重要平台,不断创新心理健康教育模式,成的了大学生心理健康教育关注的热点。本文首先对当今大学生心理健康情况进行了简单的探讨,随后分析了网络时代大学生心理健康面临的一些挑战,最后围绕所谈到的挑战,提出了网络时代大学生心理健康教育模式创新的具体策略。希望本文所提出的观点给各个高校在网络时代做好大学生心理健康教育工作带来有益借鉴,继而全面提升大学生心理健康教育水平,确保大学生心理健康。
关键词:网络时代;大学生;心理健康;教育模式;创新
5、[期刊论文]新冠肺炎疫情背景下加强大学生心理健康教育的路径探索
期刊:科教文汇 | 2021 年第 002 期
摘要:新冠肺炎疫情属于应激性危机事件,造成了全社会的停工停产、国民恐慌,人们社交受限,情绪消极。对居家学习生活的大学生的心理健康也产生了严重的负面影响。该文基于团体心理辅导技术,借助新媒体平台,设计了生命教育、情绪调适和社会支持三个教学主题,探索疫情背景下加强大学生心理健康教育的路径。学生反馈参与度高、体验丰富,对生命的理解更加深刻,通过团体作用和朋辈效应,学生学会了调用自身的社会支持系统,自身不良情绪得到有效改善和疏解,收获颇多。
关键词:疫情;大学生;团体心理辅导;生命教育;情绪调适;社会支持
6、[学位论文]高校翻转课堂教学设计与效果评价研究——以《大学生心理健康教育》课程为例
著录项
学科:教育技术学
授予学位:硕士
年度:2020
7、[学位论文]新建本科院校大学生心理健康教育管理研究——以山东D学院为例
著录项
学科:公共管理
授予学位:硕士
年度:2020
8、[学位论文]大学生心理健康教育课程的实效性调查研究——基于积极心理学视角
著录项
学科:教育学
授予学位:硕士
年度:2019
中图分类:教育心理学;教育学
关键词:大学生;心理健康教育课程;实效性;调查研究
9、[学位论文]大学生心理健康教育的保障体系研究——以淮海工学院为例
著录项
学科:公共管理硕士
授予学位:硕士
年度:2019
中图分类:体育理论;高等教育
关键词:大学生心理健康教育;保障;体系研究
10、[学位论文]表达性艺术治疗在我国大学生心理健康教育中的应用研究
著录项
学科:音乐与舞蹈学
授予学位:硕士
年度:2019
关键词:大学生,心理健康教育,表达性艺术治疗
1、[期刊论文]基于心理契约的高校心理健康教育微信订阅号的发展路径探究
期刊:《黑龙江教育:综合版》 | 2021 年第 001 期
摘要:高校心理健康教育微信订阅号面临关注度低,读者忠诚度低等问题,本文从心理契约的建立—稳固—忠诚的角度切入,从读者和订阅号主体两个维度进行分析,研究此类订阅号的进入机制和发展路径,构建关注度高、忠诚度高的高校心理健康教育微信订阅号。
关键词:心理契约;高校;心理健康;微信订阅号
2、[期刊论文]浅谈学校心理健康教育
期刊:《学周刊》 | 2021 年第 001 期
摘要:新世纪是一个充满竞争和挑战的时代,需要身心健康的人才,而中小学生存在着许多心理健康问题,对他们进行心理健康教育有利于他们智力活动的开展和道德品质的完善,还能有效地预防他们的违法犯罪。学校要通过开设心理健康教育辅导课,开展心理咨询活动等措施对学生进行心理健康教育。
关键词:心理健康;因素;重要意义;措施
3、[期刊论文]班主任心理健康教育素质提升及其培养
期刊:《学周刊》 | 2021 年第 003 期
摘要:一直以来,学校和家长都特别重视小学生知识的传递和思想道德品质的教育,却忽视了对学生心理健康的教育。特别是小学高年级学生,面对小升初学习压力过大,容易产生心理健康问题,这就需要班主任细心观察,一旦发现学生有任何的情绪波动,要及时给予正确的引导和心理健康教育,帮助学生解决问题。
关键词:班主任;小学高年级;心理健康教育;培养
4、[期刊论文]谈心理健康教育在农村小学班主任工作中的渗透
期刊:《文学少年》 | 2021 年第 002 期
摘要:新课程的教学理念下,国家教育机关对于农村小学的教育培养已经提上议事日程的内容之中,而当前农村小学心理健 康教育工作特色化的要求就是要求从各个领域与各个层次加强学生的心理健康水平,本文通过营造良好的课堂氛围,优化课前教 学设计、增加学生的涉猎,丰富学生的知识面、制定新的心理健康的教学模式,事倍功半、充分利用学生身上的优势资源以及特点, 提升小学生心理健康水平。
关键词:班主任心理健康;农村小学;小学教学;合理运用;策略
5、[期刊论文]新形势下中小学心理健康教育模式探究
期刊:《文学少年》 | 2021 年第 001 期
摘要:在进行心理健康教育的过程中能够有效提升同学们的心理素质,并且教育的模式是多元化的。良好的心理素质能够帮 助同学们更好的面对生活和学习中的压力,心理健康教育的实施能够促进素质教育与立德树人基本目标的实现。但是,因为在当 前社会、家庭以及学校中依然存有各种各样的问题,所以,对有关孩子们心理健康发展的问题进行深刻分析、研究已经变成当前 必须关注的问题。
关键词:新形势下;中小学;心理健康;教育模式
6、[学位论文]初中心理健康教育“入学适应”主题开发研究——以与Q老师协同探索为例
著录项
学科:教育学
授予学位:硕士
年度:2021
正文语种:中文语种
7、[学位论文]心理健康观的重构及对心理健康教育工作的启示
著录项
学科:应用心理
授予学位:硕士
年度:2020
正文语种:中文语种
8、[学位论文]心理健康教育课程对提升大学生情绪调节能力的影响研究
著录项
学科:马克思主义理论
授予学位:硕士
年度:2020
正文语种:中文语种
9、[学位论文]遂宁市安居区中小学心理健康教育现状、问题及应对策略的研究
著录项
学科:心理健康教育
授予学位:硕士
年度:2020
正文语种:中文语种
10、[学位论文]心理健康教育课程对初中一年级学生心理弹性影响的研究
著录项
学科:心理健康教育
授予学位:硕士
年度:2020
正文语种:中文语种
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