With the modern scientific and technological progress, economic development, advertising culture more and more by the region's popular culture and people's way of life, consumer psychology and other factors. Bobo culture is divided into social classes to describe the form and characteristics of Bobo culture embodied in the current new wave of lifestyle and family values. Bobos in emerging sectors of the society will soon become a mainstream consumer groups. Life as a concept has a unique consumer groups, and their attitude towards life, values have slowly infiltrated into their consumption patterns and consumer behavior, the consumption of this unique concept has gradually become a popular culture affects our lives. Bobo cultural charm of its unique culture of local advertising in particular, demands a change in the way advertising and advertising strategy of innovation performance has had a major impact. In this paper, Bobo Bobos culture and to study the object, through the analysis of the social strata of the social status, lifestyle, spending habits and so on to the ball to reveal the spread of culture in the process of advertising the specific application. Key words: Bobo culture; Bobos; consumer behavior; the way advertising appeals; ad performance strategy