With China's accession to the WTO and the depth development of economic globalization, China and other countries of the world increasingly frequent economic exchanges, the international business activities has become even more active and able to enter into business negotiations as commercial orders or contracts the key to its status also Business activities have become increasingly prominent. However, due to geographical, political, religious differences, each country there are cultural differences between, so in the international business activities of different cultures to mutual understanding, mutual respect, mutual communication, the only way to the smooth conduct of negotiations, from which both sides to achieve satisfactory results. This article from the perspective of differences between Chinese and Western cultures begin to explore the characteristics of international business negotiations and cultural differences on the impact of international business negotiations, for example on the basis of demonstrated understanding of cultural differences in international business negotiations importance.