The beer profession is China competes at present the exceptionally intense profession. In view of is in two beer groups an enterprise Chongqing beer group, in faces the national beer profession to establish a separatist regime from the place regional characteristic monopoly to the nationwide oligopoly development situation, as well as the first beer group enterprise capital and the market comprehensive expansion, in oneself from the local regional market overlord, in the process which develops to the nationwide brand overlord, how environment which faces to oneself, carries on the comprehensive analysis, resists the first beer group enterprise's violent offensive in view of own main body market and the national market formulation appropriate marketing strategy, appears especially important. the present paper in the synthesis marketing theory's foundation, first advanced the market marketing correlation theories. Then to the beer profession survey, the market characteristic, the competition pattern has carried on the detailed analysis. Next, through has carried on the elaboration to Benxi beer profession's competition pattern analysis as well as the dragon mountain spring beer's marketing present situation and the question. Then the multianalysis dragon mountain spring beer's present situation and faced the question, simultaneously under the theory instruction, unified the Mt. Longshan spring beer the question present situation, for in corresponding solution. In paper final, proposed the corresponding corrective measure to the next stage's marketing strategy implementation. In the paper writing process, has utilized the massive theoretical analysis and the data analysis and so on, proposed to the dragon mountain spring beer marketing strategy and the implementation oneself opinion, believed has certain reference value to the dragon mountain spring beer and the related enterprise.