Along with the people living standard's enhancement, the Chinese consumer's consumption level gradually is also promoting, China's meats profession entered a fast development stage. Facing competition so intense meat market, for can enhance the company in the Shenyang area market share, opens the new region market for the group, thus obtains the more profit spots, thousand happy crane groups enter the Shenyang market officially in 2008. Added Olympic Games' convention more thousand happy crane group to provide the more propaganda spaces, but besides had the local meats group in Northeast, the domestic some meats group was also staring at this potential giant market. Therefore engaged in some investigation and study and marketing plan in the marketing development's earlier period appears unusual has the necessity. the present paper take thousand happy crane meats as the object of study, unifies the principle and so on market marketing study utilization, has analyzed the target market marketing present situation and exists the question, and proposed the market introduction plan. The present paper altogether includes six parts, the first part mainly introduced thousand happy crane surveys and the strategic plan; The second part carries on the analysis from macroscopic and the microscopic two aspects to thousand happy crane's marketing environment; The third part with competed two aspects from the consumer to obtain to carry on the Shenyang area market investigation and study and the analysis, proposed the SWOT analysis during determination main consumer's; The fourth part elaborated thousand happy crane group Shenyang area marketing strategy. Front the fifth part of basis does the investigation and study and the analysis propose the target-oriented implementation plan; The sixth part has made the effect analysis to the entire plan's situation. key word: Thousand happy cranes; Meats; The marketing plans