【 abstract 】 along with the network popularization and application of rapid development, the network advertisement has become a indispensable part of new media, including pop-up ads is one of the most common Internet advertising. Although China's online advertising development has just started, but pop-up ads as one of the main forms of advertising, with the increasing of informative website, increasing and e-commerce activities have become increasingly frequent, media, social enterprise to advertisers will find, is a very important problem. An AD appeared, how to determine the effect of advertising? Therefore, the network advertising effectiveness evaluation, or a worth exploring article comes to talk about pop-up ads to consumer psychology influence problems. This article specifically to evaluate the effect of pop-up ads comprehensive thinking, involving pop-up ads present situation, the pop-up ads effect assessment of its concept, characteristics and principles, methods to assess the effect of, combined with domestic pop-up ads evaluation situation explore pop-up ads to assess the effect of meaning, and using this pop-up advertising effectiveness evaluation method of determining pop-up ads, combined with the real value of management, economics to pop-up ads effect evaluation for : network pop-up ads consumers psychological effect
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