The paper firstly explains and analyzes the related concepts of the cruise tourism,tourism resources and general development situations of Hainan Province,the necessity of developing cruise tourism in Hainan,then based on the SWOT analysis of current development situations of cruise tourism in Hainan,and finally makes a series of solutions based on above analyzed results。The purposes of the paper are to provide a reliable reference for the relevant departments,to provide power to the development of Hainan's tourism industry in the transformation,to provide some references to help Hainan out of the current development bottleneck of cruise tourism。