2 Customer Loyalty Marketing Cultivate customer loyalty. The root causes of customer loyalty is the product of their own producers, the relationship between service providers feel good. Real sense of loyalty from customers, through the two-way communication by transmitting the value and mutual relations. Loyalty Marketing is a sales strategy that will give the two sides through the long-term value-added communication, found that the most important to maintain and win customers from the incremental revenue. Loyalty marketing, one of the most famous Bain strategy consulting company that customer. Customer loyalty successful marketing project's success is because of these enterprises is the focus of the business activities of the establishment of customer loyalty, and no funds will be diverted to the database at the time of intense competition in the short-term counter to, or used other forms of promotional means. They know that customer loyalty is through the unremitting value of products or enterprises are usually 80% of the revenue comes from 20% of the customers, this part of the customer in the database in the most cost-effective. Technology alone is not sufficient to fully exploit the benefits of this part of customers, technology is only the means of implementation, but the loyalty marketing programs to be technical support. To establish a database, loyalty marketing is the core of the project related database, which records a series of different aspects of marketing the project composed of a subset of the Treasury, these databases can be cross with each other to access information. The structure of the database to facilitate access, analysis and use of all aspects of customers, including preferences, demographic information, as well as information such as personal lifestyle. Successful enterprises to take advantage of the database so that more targeted publicity, publicity from the folder the message in the conventional insert to product upgrades, as well as a series of products "cross-marketing" campaign. Marketers must determine the characteristics of the target market, as well as what should be to convey information. To specific marketing projects to promote the style, size and production of quality promotional products must adapt to the target market. "employees of the customer" marketing Customer marketing staff is a method of family services for customers to feel that you are at home, he is a member of health care products you sell him not to make money but for the sake of his health. "The effectiveness of health care products health product is not in itself but the service", in the homogenization of products today, this is more practical significance. When the marketing is not looked but a family of marketing services, for customers, especially the elderly, and perhaps their children do not you to him, and this is the best move of the "efficacy." If customers take the opportunity to help you make propaganda, to help introduce you to his social circle of people to buy your health care products, must be effective, the long run, will create a virtuous circle. In this way, the customer into the company's employees had