ENGLISH Abstract brand is the intangible enterprises, as well as enterprises won market of C For the property management industry is an emerging, it is not perfect, it's social status is not high, As the property management profit minimal, and many property management enterprises have overlooked the creation of the In fact, the property management market has gradually taken shape, the increasingly fierce competition in the market today, creating brand-name enterprises, PM Quarter outstanding building, which has now become our PM enterprise management objectives and direction of Allow people to maintain brand loyalty and full trust, a good brand to convey the value of the business, culture and Construction of the "property management and the ISO 9001 certification seminars" sounded to encourage and promote the property management business through ISO9001 international quality system enhance visibility, the implementation of brand management strategy Now, enterprises have entered a "brand competition," the era, in the next few years, the property management company, to create the brand efforts, Brand development strategy to upgrade the overall corporate brand image and Keywords : Brand Brand property management market specialized Innovation中文品牌是企业的无形资产,也是企业赢得市场的利刃。因物业管理是一新兴产业, 目前还不够完善,它的社会地位也不高,加上物业管理的赢利微乎其微,因而很多物业管理企业都忽略了品牌的创立。事实上,在物业管理市场逐步形成、市场竞争日趋激烈的今天,创名牌企业，建优秀PM小区，现已成为我国PM企业的管理目标和奋斗方向。品牌能让人们保持忠诚和充分信赖,好的品牌能够传达出企业的价值、文化和个性。建设部举办的"物业管理与ISO9001认证 研讨会",吹响了鼓励和推动物业管理企业通过IS09001国际质量体系认证,提高企业知名度,实施物业管理品牌战略的号角。现在,企业已经进入了"品牌竞争"的时代,未来几年,物业管理企业要在品牌塑造上下功夫,制定品牌策略，全面提升企业的品牌形象和知名度。
Z.L.小姐
