This paper introduces the customer relationship management system related theory and development, and CRM fields involved, through the analysis of enterprise customer relationship management system in customers, sales of the two fields, and use that to determine secco embellish company customer relationship management system implementation plan, understand the system function in the company and service process, let the CRM, embellish company get application, improve enterprise profit, the promotion enterprise core competitive Then according to the customer relationship management system, the application of embellish company, analysis of the application problems during the process of customer relationship management, and gives deal with management In the final analysis customer relationship management system, the realization of the company and embellish of future development