Enterprise manages up current our country real estate in the field of enterprise cultural advancement even though the already get certain achievement , more enterprise high-rise director throws energy into corporate But still being having a few problem and miss Being disjointed with practice , not having combined with oneself condition including ascertaining difficulty, and so Our country real estate industry eighties begins to develop, until having enterprise to begin to develop self's corporate culture just now in Real estate corporate culture develops time shortly , relevance system is not mature , does not form corporate culture The cause that the therefore above-mentioned problem and mistake there exist in area is in every real estate enterprise process building in sharpening corporate culture mainly, and has not been tied in wedlock real estate enterprise self characteristic, however the corporate culture having drawn other industries build method or be only the experience having copied middle successful enterprise enterprise of the same Therefore, the main body of a book self's characteristic sets off from real estate enterprise , suggest that structuring our country real estate corporate culture approach, corporate culture provides some place of being able to draw lessons and study to our country real estate enterprise The main body of a book the primo introduces real estate industry characteristic, corporate culture theory connotation and structural analysis, corporate culture and core competition relation, reaches corporate culture having what is active meaning to enterprise lifting core competition; Consult and then successful enterprise of our country case , reach experience and the enlightenment out of , bring forward the approach building our country real estate corporate culture Corporate culture , enterprise core competition theory , marketplace compete for theory and Principles of Management and method waits for it's relevance theory that the main body of a book has been synthesized, method adopt a norm to study appearance combines with case study, from the angle improving enterprise core competition comes to investigation and discussion the approach structuring our country real estate corporate