发布时间：
Market Research and Export Promotion Export Marketing Plan The marking plan is the basis on which all the overseas promotion is formulated. To devise the marketing plan involves reconciling the export strategies and objectives of the manufacturer into marketing marketing plan embraces many elements including market research project, promotion/advertising details, products involved and their quantity available, distribution arrangements and total volume/value of goods Where relevant, various costing information should be included, particularly the research and advertising budget. Overall; the plan must be realistic and should have a clear sense of purpose and direction Export Market Research Before making goods for a new overseas market, as in the home trade, it is necessary to discover first of all if the goods can be sold profitably in that market. To answer that question is one of the objects of market research. Export market research, in particular, is a study of a given market abroad to determine the needs of that market and the methods by which the products; can best be supplied. It may be carried out to determine: 1. If a new product likely to find a market. 2. Whether an established product is likely to meet with a good demand in a new market. sales of a product have declined, either generally or in a certain area Here, in this chapter is laid on the first point: Market research is vital to success in overseas Markets To look for a suitable market an exporter must consider, for example: and Economic Conditions Countries with different political and economic systems take different attitudes toward foreign trade policies and regulations concerning import and export，foreign exchange control，customs, duties and other tariffs will greatly affect the suitability for a new market. and Climatic Conditions The suitability of his products: heavy clothing is not worn in hot climates; mountaineering equipment would not be in demand in a flat country. 3. Social Conditions If there is a low standard．of living with poor wage levels, there nay be no market for television sets or cars or luxury products. It may be desirable, even necessary,for price lists and sales promotion literature to be translated into a local language,with local units of measurement 5 and of the survey questionnaire and in the interviewing process. Surveys may be very expensive, and they are time--consuming: Another key weakness is that respondents often cannot or will not give true answers. The interviewing in the survey may be done by the researcher in person, by telephone, or by mail. Interviews Personal interviews are more flexible than the other two types because interviews can alter the questions to fit-the situation as they see it: They are able to probe snore deeply if an answer is not satisfactory. Ordinarily, it is possible to obtain more information by personal interview .than by telephone: or mail. Also, the interview can by observation; obtain data regarding the respondents'socioeconomic status-their home ,neighborhood, and apparent standard of living. The major limitations of this method of interviewing are its relative high cost, the length of time needed to conduct the survey, and the chance of introducing ,errors during the interviewing. 2. Telephone Survey In a telephone survey, the respondent, is approached by telephone, and interview is completed at that time. Telephone surveys can usually be conducted more rapidly and at less cost than either personal or mail surveys. Tele: phone surveys are lees flexible than personal Interviews, but more flexible than mail survey. Another significant advantage is that a telephone. survey -may be timely. For instance, people may be asked whether they are watching television at the moment and; if so, the name of the program and the sponsor. One limitation of the telephone survey is that interviews must be short: Lengthy interviews cannot be conducted satisfactorily over the phone. by Mail Interviewing by mail involves mailing a questionnaire to potential respondents and having them return the completed form by mail. Mailed questionnaires ape more economical than personal interviews and are particularly useful in national surveys,Also, if the respondents remain anonymous, they are more likely to give true answers because they do not feel the need to impress the interviewer. A major problem with mail' questionnaires is the Compilation of a good mailing list, especially for a broad-scale survey. If the sample can be drawn from a limited list, such as property taxpayers in certain counties or subscribers to a magazine, the list presents no significant limitation concerns the reliability of the questionnaire returns, Particularly when the returns are-anonymous. If the respondents have characteristics that 6 differentiate them from nonrespondents, the survey results will be invalid. Further,the questionnaire must be reasonably shorted the questions very simple; there is no to explain in a puzzling question. Ideally :Yes.'' or“No" or prechoice type of :produces the best results. Here is an example: Questionnaire for Market＿Research on Smoking A. Do you smoke cigarettes? Yes/No (If No,terminate) B How. many do you smoke a day? C. What size of cigarette do you smoke ? Mini ,Standard ,Large D. Do you smoke filter tips.? Yes/No E. Do you smoke menthol cigarettes?一Yes/No Observational Method In the observational method, the data are collected by observing some action of the respondent: No interviews are involved, although an interview may be used as a follow-up to-get additional information. For instance,if customers are observed buying beer in cans instead of bottles; they may be asked; why they prefer that one form of packaging to the other. Information may be gathered by personal or mechanical observation. In one form of personal observation the researcher poses as a customer in a store. This technique is useful in getting information about the caliber of the -sales people，or in determining what brands they push. Mechanical observation is illustrated by an electric cord stretched across a high way to count the number一of cars that pass during a certain time period The observation method has several merits. It can be highly accurate．Often it removes a11 doubt about what the customer does in: a given, situation. The consumers are unaware that they are being observed; so presumably they action theft usual fashion. The observation technique reduces interviewer bias. However, the possibility of bias is not- completely eliminated as long as people are used as :observers. Another disadvantage is that the technique is limited in its application. Observation tells what happened; but it cannot tell why. It cannot delve into motives, attitudes,or opinions. Experimental Method The experimental method of gathering primary data involves the establishment of a controlled experiment that stimulates the real market situation as much as possible. The theory is that' the small-scale experiment will furnish valuable information f tar designing a large scale marketing program. 7 The experimental method may be used in several different ways. In one instance, a firm may manufacture a few units of a product and give them to employees or consumers to try out: Probably the major application of the experimental method has been in market testing. This technique consist establishing a control market, in which all factors remain constant and one or more test markets,in which one factor is varied. A firm may be trying to determine whether to change the color of its city A, the product is marketed in its traditional color. In each of cities B, C, and D, a different color is used. All other factor are kept constant. By measuring sales in the four market over a period of time;．the manufacturer, hopes to determine which color is most effective. The outstanding merit of the experimental method is it realism. It is the only one of the three methods of gathering primary data that stimulate an actual maket situation. The problem is that it is requires long periods of careful planning and administration. Analyze the Data and Prepare a Report The final steps in market research project are to analyze the data and interpret the findings. Information gathered from market research is a guide to the invention，production and sales of the products for which there is a market. Today sophisticated electronic data processing equipment enables a researcher to tabulate and analyze masses of data quickly, and inexpensively. The end product of the investigation is the researcher's conclusion and recommendations, submitted, in written form on which the company's policy and proceedings concerning export promotion are based. Export Promotion-Advertising After deciding there are good prospects, for his goods abroad through the study of the market research investigation, the maker or the exporter will, of course; take measures to promote, exporting of the goods to that market. A most important measure in this respect is to advertise; the aid to trade that deals with the problem of giving information about the goods and 0helps to put buyers and sellers in touch with one another. By means of advertisements a supplier, tells people what goods he has for sale and emphasizes their good points in the hope that people will buy them. Advertising can, be undertaken by the company's sales or publicity department; or an advertising agcy is to be．engaged as an adviser. Purpose of Advertising Inform 8 Advertising can be used to place facts before public. An advertisement for a car may include some technical details, so that part of the advertisement is informative. Another advertisement may be .entirely informative,such as the announcement of the opening of a new To Persuade although the advertisement for the car may give some facts, its over-all objective is to persuade people to buy the car. To do this various subtle methods may be used. The illustration, for instance; may give an exaggerated impression of the car's power The wording and the lay-out may be designed to appeal to the emotion rather than the mind: If you study some advertisement for practical products, you will find that they contain little or no technical information. One would not expect to find a .scientific analysis in an' advertisement for a cake of toilet soap, of course, but an examination of advertisement for. medicinal goods will show that the appeal is mainly to the : To Remind Some advertisements aim merely to keep the name of :the product before the public. A newspaper advertisement may consist of only a picture of a packet of cigarettes; a bus may carry,the name of an insurance company; a poster may display a well-known advertising phrase. They say nothing but serve a useful. purpose in constantly reminding the public of, the, name of the product Advertising Media The term "media" means the forms used 'to carry advertisement. The choice of media depends upon the product and the audience the advertisement is aimed at For example, very few people are interested in coins. A coin dealer would want to appeal to that small number of people and to no one else. He would therefore advertise in a magazine which most coin enthusiasts read. The cost of advertising in newspapers large depends upon the circulation of each a newspaper sells a million copies, it is possible (although not probable) that a million people will read an advertisement in it. Some pages in a newspaper are more expensive to advertise in than are others, because most people will read the general news pages but only some will the pages devoted to sport, fashion, the arts; etc. Different一types of people read different newspapers, so an advertiser will use those papers whose readers are likely to be possible buyers of his products. For example, an art gallery would not advertise in a "popular" news paper because few of its readers would be likely to be visitors to art galleries. 2 Magazines The same principles about which media to use also apply to magazines. There are magazines which men read, those which women read and those which both read. Within each 9 group there is specialization, so that one magazine will be read by one "social group" and not by another. 3. Radio and Television These are the most、expensive of advertising media. A broadcast at a "peak time"will be heard or seen by millions of people: If only a tiny fraction of them respond, the huge cost twill have been justified. One reason for the success of such advertising is that it is difficult to ignore. A broadcast will be heard: or seen by everyone using a radio or television set; even if only subconsciously, it will make an impression. On the other hand, when you read a newspaper or a magazine you will not even notice most of the advertisements A radio or television advertisement must make an instant appeal. There may be only 30 seconds to get the message across; so its impacts must be immediate. 4 Outdoor Advertising This includes posters, advertisements on vans and buses and in trains. The message must be simple and short, perhaps with an immediately recognizable illustration. Selection of Customers-Credit information Once the overseas' market has been found, the next step is to look for suitable customers with whom the maker or exporter expects to establish good business relationships. Undoubtedly, he wishes to deal with those customers of high credit standing, and that is one of the chief factors to consider at the tune of setting up new business information about the credit or financial standing of an overseas trader can be obtained from various sources. They are chiefly banks, trade associations professional credit information services, and consulates abroad. Upon application for or on receipt of letters asking for the credit standing of the foreign trader in question these organizations are willing to provide, without any responsibility on their part,a credit or financial report on the trader, which is usually considered as private and confidential. The report is based on the relative references, files, and records they have kept or on the result of an investigation made accordingly. In view of the financial or credit status stated or recommended in the report alongside of other factors the maker .or manufacturer may freely consider the intended customer acceptable or not.
第一段翻译如下The experiment takes carbolic acid as raw material , adopt acetophenetidin-rization, Fries weight row , the oxime have molten , Beckmann weight row combining method has got target outcome to acetophenetidin aminophenol, total recovery is under using acetone as catalysator in the best reaction temperature and the best reaction time: .第二段翻译如下Different in having discussed Fries weight row process by experiment of equal rank operation way has collected the effect leading to outcome , the effect having studied reaction condition collects rates's in Beckmann weight row to target outcome has optimized and technological conditions. The structure being in progress to main outcome by the fact that melting point determines the instrument admeasurement and the infrared spectrometer identifies an at last.文章有些长、、望认真看完、、标准人工翻译、、希望可以帮助你、、
在毕业论文写作过程中阅读翻译外文文献是一个非常重要的环节，尤其是研究生同学，一般导师都会要求阅读一定数量的英文文献，这是因为许多领域高水平的文献都是外文文献，借鉴一些外文文献翻译的经验是非常必要的。
如何写开题报告，如何写文献综述，如何阅读外文文献，可以说，阅读一定数量的外文文献是毕业论文写作的必经之路。
要求如下：
1、前言
简要说明写作的目的，有关的概念以及综述范围，说明有关主题的现状或争论焦点，所要解决的问题等。一般以 100～200 字为宜，使读者在读完前言后对有关问题获得一个初步的轮廓。
2、主体
主体部分是全文的主要部分，具体写法以能较好地表达综述的内容为准则。通常根据内容的多少，将主体部分分为几段，每段有小标题。
可按年代顺序综述。也可按不同的问题进行综述，还可按不同的观点进行比较综述，不管用那一种格式综述，都要将所搜集到的文献资料归纳、整理及分析比较，阐明有关主题的历史背景、现状和发展方向，以及对这些问题的评述。
主题部分应特别注意代表性强、具有科学性和创造性的文献引用和评述。
主体部分每一段落的开始应是综合提炼出来的观点，即论点；接着是文献所提出的实验结果或调查事实，即论据，可见主体部分是按论点和论据组织材料的。
总之，综述主体部分是以综合概括的论点开头引路，继之以诸家的资料、实验结果为论据展开层次论证。所以，综述也是一种论证文章的体裁，只是论点与论据都是前人文献所提供。
如果前人的观点分散或不甚明确，则需作者整理概括，成为开头。在论述某些观点时，作者可有倾向性，但对相反的观点也应简要如实列出。对存在的矛盾和问题应充分如实描述。
3、总结
常见的方式有：
①扼要的概括、精练主题部分的主要内容；
②介绍尚待解决的问题及对前景的展望；
③某些篇幅较小的综述，也可以省略结束语。
4、参考文献
通常凡引述的资料和主要的论点都应注明文献出处，以便使读者检索查阅。所引文献应以近 3 年内者为主；另外，未公开发表的资料不宜作为参考文献。
在我国许多期刊希望列出重要的参考文献，一般限为 20～30 条为宜；但国际上许多生物医学期刊的综述文章，其参考文献甚多，全篇所列文献常达数百条之多。参考文献的著录格式国内尚不统一，应按各刊「投稿须知」要求撰写。
扩展资料：
1、如何查询国内专利文献
可通过中国国家知识产权局(）和中国专利信息中心（）网站上的「专利检索」。
可以免费检索全部中国专利信息（有文摘）。如需获取专利全文，则需前去中国国家知识产权局查阅，也可通过 CSDL 馆际互借和原文传递系统代为办理。
2、如何查询国外专利文献
科学院用户可首先选择查询 Web of Knowledge 中Derwent Innovations Index (德温特世界专利索引)，它是检索专利的权威数据库，收录全球了 40 多个专利机构的 900 万条基本专利，1800 万项专利，该库大部分有文摘，小部分有全文。
3、其它可供利用的网上免费数据库
欧洲专利局专利数据库：
（免费 文摘）
美国专利商标局专利数据库：
（免费 文摘、全文）
WTO知识产权组织：
（免费 文摘）
IBM专利数据库资源：
（免费 文摘、部分全文）
更多请参见中国专利信息网上的（国外）专利网站：
关于毕业论文外文文献翻译怎么弄，相关内容如下：
毕业论文的外文文献翻译需要进行专业、准确的翻译，以确保学术交流的清晰和有效。
1.翻译前的准备工作
在进行外文文献翻译前，需要对研究领域及相关术语有足够的了解。同时，要明确所翻译文献的类型、目的和读者，以便掌握翻译的难易程度和技巧。此外，对于文献中的生词和复杂语句，需要提前进行查阅和理解。
2.翻译步骤和技巧
翻译外文文献需要分为逐段翻译和整体校验两个阶段。在逐段翻译时，需要特别关注语法结构、上下文和语体特点，以确保译文准确、通顺、符合学术规范，并且在整体校验中将必要的修改进行到位。
3.注意事项和常见问题
在进行外文文献翻译时，需要注意一些常见问题。例如，翻译过程中应避免机械翻译，以免出现翻译错误；同时，应注意语言的流畅性，不能只追求准确性而牺牲表达的清晰度。此外，需要注意目标读者的背景知识和文化差异，以保证翻译的准确性和易读性。
4.常用工具和资源
为了提高翻译质量和效率，可以利用一些常用的工具和资源。例如，有些在线翻译工具可以提供实时辅助翻译；各种翻译词典和术语表是进行专业翻译的必要资源；同时，还可以利用公司或大学图书馆的资源，获取更多帮助和支持。
毕业论文使我们大学毕业的最后一课，我们一定要认真的完成。
综上所述，毕业论文外文文献翻译需要进行系统的准备、技巧运用和注意事项的遵循，以保证翻译的准确和通畅，满足学术交流的需求。在此基础上，利用各种工具和资源，可以更加高效地完成翻译工作。
“毕业论文”的英文：Graduation Dissertation
Dissertation 读法 英 [,dɪsə'teɪʃ(ə)n] 美 ['dɪsɚ'teʃən]
n. 论文，专题；学术演讲
短语：
1、academic dissertation 学位论文 ; 学术论文
2、Graduation Dissertation 毕业论文
3、Doctorate dissertation 博士论文
4、Dissertation Committee 论文委员会
5、dissertation topics 毕业论文题目
词义辨析：
article, paper,dissertation, essay, prose, thesis这组词都有“文章”的意思，其区别是：
1、article 多指在报刊、杂志上发表的非文艺性的文章，包括新闻报导、学术论文等。
2、paper 正式用词，多指在学术刊物上发表或在学术会议上宣读的专题论文，也指高等学校的学期论文，或学校里的作文练习。
3、dissertation 书面语用词，指独立研究后所写的较为详细的专题文章；也可指学位论文。
4、essay 指任何一种非小说性的，篇幅不长、结构简练的文章，如论说文、报道、评论、讽刺性杂文等。
5、prose 专指散文。
6、thesis 既可指毕业论文、学位论文，又可指一般的为阐述学术观点而写的论文。
例句：
1、Exploring "Trinity Working Mode" of Integrating Graduation Field Work, Graduation Dissertation and Employment on Graduation.
毕业实习、毕业论文与学生就业三位一体工作模式探索。
2、On Problems in Writing Graduation Dissertation
关于撰写毕业论文应该注意的问题。
How will put across you graduation thesis and the (thesis) oral defense?
毕业论文thesis[英][ˈθi:sɪs][美][ˈθisɪs]n.论文，毕业论文; 论点，论题; 命题; 复数：theses易混淆单词：THESIS例句: completed his doctorate in 1999 with his thesis on the technical subject of structural design. 1999年，朱竞翔获得博士学位，博士论文写的是结构设计的技术问题。 is a beguilingly simple thesis, one particularly attractive to the western business executives who have joinedthe china gold rush. 但这是一个具有欺骗性的简单论点，对参与中国淘金浪潮的西方企业高管尤其有吸引力。 have a grand new thesis of the emerging markets. 我们现在得出了一套全新的新兴市场理论。 question now is whether the overstretch thesis was wrong or simply premature. 目前问题是，过度扩张说是错误命题还是只是言之过早。 thesis is that women still do so badly at work mainly because we are not ambitious enough. 书的主题是：女性的工作表现仍如此糟糕，主要是因为我们不够有雄心。同义词：dissertation[英][ˌdɪsəˈteɪʃn][美][ˌdɪsərˈteɪʃn]n.专题论文，学位论文; 学术演讲; essay[英][ˈeseɪ][美][ˈɛsˌe, ɛˈse]n.散文; 随笔，杂记文; 尝试，企图; 试验; vt.尝试; 试验; 经常说的：English dissertation(英语论文)Graduation thesis(毕业论文)
毕业论文用英语的翻译：毕业 论文 迅捷在线翻译：Graduation （毕业） thesis（论文）参考一下
本科毕业论文：undergraduate thesis
Transcripts, graduation internship, thesis, practical teaching
在毕业论文写作过程中阅读翻译外文文献是一个非常重要的环节，尤其是研究生同学，一般导师都会要求阅读一定数量的英文文献，这是因为许多领域高水平的文献都是外文文献，借鉴一些外文文献翻译的经验是非常必要的。
如何写开题报告，如何写文献综述，如何阅读外文文献，可以说，阅读一定数量的外文文献是毕业论文写作的必经之路。
要求如下：
1、前言
简要说明写作的目的，有关的概念以及综述范围，说明有关主题的现状或争论焦点，所要解决的问题等。一般以 100～200 字为宜，使读者在读完前言后对有关问题获得一个初步的轮廓。
2、主体
主体部分是全文的主要部分，具体写法以能较好地表达综述的内容为准则。通常根据内容的多少，将主体部分分为几段，每段有小标题。
可按年代顺序综述。也可按不同的问题进行综述，还可按不同的观点进行比较综述，不管用那一种格式综述，都要将所搜集到的文献资料归纳、整理及分析比较，阐明有关主题的历史背景、现状和发展方向，以及对这些问题的评述。
主题部分应特别注意代表性强、具有科学性和创造性的文献引用和评述。
主体部分每一段落的开始应是综合提炼出来的观点，即论点；接着是文献所提出的实验结果或调查事实，即论据，可见主体部分是按论点和论据组织材料的。
总之，综述主体部分是以综合概括的论点开头引路，继之以诸家的资料、实验结果为论据展开层次论证。所以，综述也是一种论证文章的体裁，只是论点与论据都是前人文献所提供。
如果前人的观点分散或不甚明确，则需作者整理概括，成为开头。在论述某些观点时，作者可有倾向性，但对相反的观点也应简要如实列出。对存在的矛盾和问题应充分如实描述。
3、总结
常见的方式有：
①扼要的概括、精练主题部分的主要内容；
②介绍尚待解决的问题及对前景的展望；
③某些篇幅较小的综述，也可以省略结束语。
4、参考文献
通常凡引述的资料和主要的论点都应注明文献出处，以便使读者检索查阅。所引文献应以近 3 年内者为主；另外，未公开发表的资料不宜作为参考文献。
在我国许多期刊希望列出重要的参考文献，一般限为 20～30 条为宜；但国际上许多生物医学期刊的综述文章，其参考文献甚多，全篇所列文献常达数百条之多。参考文献的著录格式国内尚不统一，应按各刊「投稿须知」要求撰写。
扩展资料：
1、如何查询国内专利文献
可通过中国国家知识产权局(）和中国专利信息中心（）网站上的「专利检索」。
可以免费检索全部中国专利信息（有文摘）。如需获取专利全文，则需前去中国国家知识产权局查阅，也可通过 CSDL 馆际互借和原文传递系统代为办理。
2、如何查询国外专利文献
科学院用户可首先选择查询 Web of Knowledge 中Derwent Innovations Index (德温特世界专利索引)，它是检索专利的权威数据库，收录全球了 40 多个专利机构的 900 万条基本专利，1800 万项专利，该库大部分有文摘，小部分有全文。
3、其它可供利用的网上免费数据库
欧洲专利局专利数据库：
（免费 文摘）
美国专利商标局专利数据库：
（免费 文摘、全文）
WTO知识产权组织：
（免费 文摘）
IBM专利数据库资源：
（免费 文摘、部分全文）
更多请参见中国专利信息网上的（国外）专利网站：
Graduation thesis
一般是2个版面一起发,1个版面不够份量
编辑部收600元一个版面,外加审稿费100
价格不等，看你发表在什么样的刊物上，500－－2000不等~
专业翻译多语言翻译上传文档专业审校排版最低 元/字专业论文简历简介证件资料合同标书留学移民公司介绍文献出版这是百度人工翻译的价格
准不准确要根据前后文语境、文章类型、译者理解能力决定，不能依赖于翻译工具，翻译工具翻译出来的不准确，人工翻译可以找一下北京译顶科技。
按评审意见编号、问题顺序一一回复。将论文中的修改处标示出来或是指出论文修改前后的个别行数，可以将审稿意见加粗，与回复内容做区别。北京译顶科技做的不错，可以联系他们一下知道更多可以加速去知道了解下。
Design from the love of life from Design inspiration comes from life. Designer is in fact the main use of such a space, to design a way of life, thus affecting the attitude of the user's life. Day-to-day life of the material are designed, with the accumulation of life and experience gradually increase the expression in the design of the more profound. The same is true of packaging design, as it gradually into the people's lives, has become part of people's lives. My design inspiration comes from graduation because the more willing to do love to try, it will be fun. Love the design would also redouble our love life, and is designed for the eyes we found that the United States to make our lives more appreciation. I graduated from design to bring the whole is more awareness of life, the design of the new understanding of the United States.
前一阵我有一篇，几个外审专家评价都很好，其中一个评价特别好，说非常有创新性而且很有意义，外审提的都是很好改的小建议。北京译顶科技价格比较合理，我就是在那边做的，没花多少钱若是还有不明白可以统一去知道了解下
翻译可以找北京译顶科技，我学长推荐我的，刚从那边翻译过两篇论文。
毕业论文的英文翻译是thesis，音标是英 [ˈθi:sɪs] 美 [ˈθisɪs] 。
n.论文，毕业论文;论点，论题;命题
1、There is no empirical evidence to support his thesis.
他的论文缺乏实验证据的支持。
2、How well does this thesis stand up to close examination?
这个命题经得起推敲吗？
3、He has finished his thesis.
他的论文完成了。
4、She's finished writing her thesis.
她那篇论文写出来了。
5、Please write an abstract of this article 〔 thesis 〕.
请写一份这本书〔这篇论文〕的摘要。
The article has a clear-cut thesis and arguments, but lacks reasoning.
文章论点、论据鲜明，但缺乏论证。