发布时间：
一般来说，广告预算是根据以下几个因素来决策的：1.产品因素大多数产品在市场上都要经过引入期、成长期、成熟期和衰退期四个阶段，处于不同阶段的同一产品，其广告预算有很大的差别。企业要在市场上推出一种新产品，广告预算无疑要大一些，以使产品被大众所接受。当产品进入成熟期，广告预算的费用则应稳定在一定的水平上，以保持产品的畅销状态。而一旦产品进入衰退期，广告费用将大幅消减。因此，产品因素往往影响着广告预算。2.销售量与利润率因素企业为了增加销售量，往往会采取增加广告投入的方式。一般情况下，广告费增加了，企业的销售量和利润也相应有所增加和提高。反之，如果增加了广告投入，销售量和利润却上不去，那么肯定要挫伤企业的积极性而减少广告投入，削减广告预算。因此，广告产品的销售量与利润因素也是影响广告预算的一个方面。3.竟争对手因素广告是企业进行市场竞争的一个手段，广告预算也因而受到竞争对手的影响。竞争对手之间进行市场竞争，往往以广告宣传的形式表现出来。在一定程度上，广告的竞争就演变为广告预算的竞争。即使竞争对手增加微弱的广告预算，企业为与其抗衡，也会迅速作出反应。4.企业实力因素广告预算的高低受企业财力状况、技术水平、生产能力和人员素质的影响。企业的规模大、实力强、产量高、资金雄厚，当然可以把广告预算制定得规模宏大。反之，如果企业的资金、产品规模都比较小，则在编制广告预算时，应量力而行，不可盲目求大。5.消费者因素消费者是市场的主体，也是广告宣传的受众，消费者的行为不仅影响市场的走向，也影响广告预算的制定。当消费者对某种商品反应较为冷淡时，企业应该加大广告的宣传力度，刺激消费，使消费者逐渐认识商品；当广告商品已被消费者认同，在消费者心目中有较高的地位时，企业可以适当地控制或减少广告预算规模。6.媒体因素不同的传播媒体有不同的广告受众、不同的广告效果和不同的媒体价格。一般来说，电视广告的费用最高，其次是报纸、广播和杂志，因特网上的广告费用相对较低。而电视和广播节目因其稚盖范围的大小、收视率的高低、报纸杂志的发行量的大小，以及这些媒体的权威性、最佳播出时间和最佳版面等不同，其广告的价格费用也有明显的差别。因此，在制定广告预算时，必然要考虑媒体因素的影响。影响广告预算的因素还有许多，诸如广告的制作水平、企业的声誉和形象、企业领导者的决策水平以及社会经济发展水平等，它们对广告预算的影响程度不一，在此不再列出。
《科技传播》杂志为您收集整理内容摘要：科学合理的媒介策略所谓科学合理的媒介策略就是要有合理的媒介预算，有效媒介购买组合，加上科学的排期，从而成了一个完善的媒介投放方案。科学合理的媒介策略所谓科学合理的媒介策略就是要有合理的媒介预算，有效媒介购买组合，加上科学的排期，从而成了一个完善的媒介投放方案。企业在制定广告投放方案时首先要确定广告预算，所谓“巧妇难为无米之炊”，广告公司只有根据企业主的广告预算才能做出科学合理的投放方案。不同的行业、企业发展的不同阶段，对广告投入的需求是不同的。所有的企业都希望花最少的钱或不花钱能做出好广告，但这天上掉陷饼的事在今天广告成为媒体（尤其是电视和平面媒体）的支柱的年代，显然已是不可能的事情。那么怎样才能使我们的预算科学而又合理呢？首先我们来看两截然相反的例子，同样是两个标王的故事。1996年底，各地企业云集梅地亚，97央视标王之争正式开牌，秦池以3．212118亿夺冠，当有记者问，“秦池的这个数字是怎么计算出来的？”姬长孔回答：“这是我的手机号码。”成了一个让人哑然的黑色幽默，因为秦池96当年实现销售额只有9。.5亿元，3。2亿的巨额广告费用与9。5亿的广告支出显然是不成比例的，即使以超常规的发展速度来看也是不合理的，结果秦池在夺得97标王的当年就自尝了苦果，秦池大量勾兑白酒出售被媒体披露，企业形象被暗黑，销售额迅速下降，到1997年底，销售收入比上年减少了3亿元，秦池被迫中途转卖广告时段；而同样在前不久央视招标会上以3。1亿夺得04年标王的蒙牛乳业显然就比秦池聪明得多，03年全年实现的销售额50多亿元，04年的营销目标是100亿元，央视投标额亿元只占其销售总额的，此预算不会给企业带来太多的压力。再加之中国乳业的发展形式一片大好，蒙牛在04年会大有作为。在制定广告预算时要充分考虑行业发展状况、企业销售状况、产品生命周期、市场点有率和竞争状况等因素，结合企业对前景的分析预测，避免出现有两种错误倾向：一种是预算不足，认为广告没有很大必要，关键是技术和服务。这一做法显然已经过时，酒香也怕巷子深啊；另一种是盲目攀比，想盖过竞争对手，于是乎“标王”和“后标王”之中争得你死我活，我们要根据企业自身的实际制定出合理的广告预算。在有了广告预算之后就是要选择合适的媒体，进行科学合理的投放。在经历的多年的广告发展期之后，广告媒体呈现多元化发展的趋势，形形色色的媒体层出不穷，电视、电台、报纸、网络、杂志、户外灯箱、车身、DM……等从生活的各个层面包围着人们的生活。同时媒体的数量也在呈几何增长，一个地方电视台由一个频道扩充为十几个频道，一份报刊由月刊改为周刊、版面由8版变为16版、24版、36版……而充斥在每个角落里的都是广告。媒体在有效细分受众群的同时也分散了消费者注意力，从而降低了受众对广告的接触力，影响了广告的投放效果。再加之伴随科技和文明的发展，广大受众的生活、娱乐方式也日益丰富起来，人们不再局限在有限的空间读书、看报、收看电视节目、品味音乐，人们可以走近大海，投入大自然去运动、旅游，广告对人们的吸引力也越来越弱，人们的消费也变得更加理性，不再迷信广告，而是追求个性和释放自我。因而对媒体选择成了广告效果好坏的至关因素。如何选择有效的媒体，可从以下三个层次来做：第一、媒体类型的选择与分配：电视/报纸/电台/杂志/户外/电影/互联网等均要有所考虑，不同的媒体带来不同效果（如下图）：在以一种媒体为主的情况下，以其他媒体尽可能去配合，从目标对象的不同的决策时期（消费购买决策过程： Attention（注意）→Interest（引起兴趣）→Desire（激发欲望）→Action（购买决定））传达多层信息，从而使广告达到最佳效果。第二、各类型中不同媒体的选择：要考虑不同覆盖范围（如全国性、区域性）；不同的受众（老人、年轻人、学生）、；不同分类（财经、IT、综合等）。要根据企业的目标象选择适当的媒体，以使我们的广告信息准确、最大覆盖面的传递给我们的目标消费者。第三、栏目、版面、频道的选择：要分析我们目标受众的生活习惯和特征，了解他们会经常阅读（或收看\听）那一类的栏目\版面\频道,进行科学合理的组合。选择好适当的媒介之后，媒体的排期就变得非常重要，选择合适的发布时机、适当的发布量对广告效果的影响至关重要。常见的广告排期方法有持续式排期（即广告在整个活动期间持续发布，没有什么变动）、起伏式排期（即有广告期和无广告期交替出现）、脉冲式排期（即持续性排期和起伏式排期的结合体），无论采用哪种排期方法都是要配合之营销推广告工作进行，还要有效的配合公关、促销等活动。高质量有创意的广告作品除了有效的媒介选择外，广告作品的质量和创意水平的高底可以说是影响广告效果的根本因素。目前广告作品创作方面普遍存在的问题是：一是广告创意平平，鲜有大手笔。打开电视、翻开报纸，每天充斥在耳边眼前的广告全是美女和重复再重复的平淡无味的广告语，早些年的有“羊羊羊，恒源祥”，近两年“今年过节不收礼，收礼只收脑白金。”如同燥音让人耳朵都听出老茧。二是广告重表现而轻内涵，要么一味追炫使酷使使消费者不知所云。什么“广告做得好，不如新飞冰箱好”简直狗屁，广告怎么拿来和冰箱比。三是跟风严重，缺乏创新。洗发水广告清一色黑发美女、西装广告新一色靓仔；广告词更是不加细想今天你一个“航天员专用牛奶”，明天我一个“航天员专用XX”；在使用名人做代言方面各家更是使用浑身解数，你百事可乐郭富城、王菲、陈慧琳，可口可乐请谢霆峰、张柏芝，你康佳牵手张曼玉，我TCL就联姻金喜善，总之在广告代言中是中外同台、港台共舞，皇帝、太后、格格齐登场，搞得整个广告就像明星剧场。搞得最后消费者没记住广告说什么，倒看清了明星长什么样。那什么样的广告作品才是好的广告作品呢？应该有充实的广告内容，有效的广告信息，以艺术化的表现手段，清晰、明确、直接的告诉消费者，其他花里胡俏的东西都应该省去，否则是会是乱烧钱。健全的广告管理制度除以上因素以个外企业还要建立健全的广告管理制度，包括可行性论证制度、年度预算制度、投放控制制度、事后评估制度、采购制度等均要建立和完善起来。只有做到企业的广告投放有章可循，才能保证广告投放的有效性。同时企业媒介从业人员素质的高低、广告代理商的好坏都直接影响着广告投放的效果。企业只有加强管理，提高自身素质才能从根本上保证广告投放的效果。
销售业绩，拓客数量
产品情况、利润率、销售情况、市场覆盖大小、市场竞争状况、经济发展状况和各部门的任务等
近五年作为通讯作者，共发表了研究论文200余篇，其中被SCI收录180余篇，主要发表在国际著名的Adv. Funct. Mater.、Chem: .、Chem. Commun.、J. Mater. Chem.、 J. Phys. Chem. B、J. Phys. Chem. C、J. Comput. Chem.、Inorg. Chem.、Appl. Catal. B、Nanotechnology、J. Phys.: Condensed Matter等学术期刊上，影响因子在以上的论文有50余篇，其中影响因子在以上8篇。成果被SCI收录期刊正面引用1400余次。出版专著两部，美国科学出版社邀请为纳米科学技术大百科全书撰写了完整的一章。申请发明专利14项。已发表和已录用的主要论文清单如下（以下均为SCI期刊收录论文，*代表通讯联系人）·Pan Qing-Jiang,Guo Yuan-Ru,Li Li,Fu Hong-Gang*,and Zhang Hong-Xing “Structures,Spectroscopic Properties and Redox Potentials of Quaterpyridyl Ru（Ⅱ） Photosensitizer and its Derivatives for Solar Energy Cell: A Density Functional Study” Physical Chemistry Chemical Physics 2011,DOI:.·Gao Xiao-Qin,Pan Qing-Jiang,Li Li,Guo Yuan-Ru,Zhang Hong-Xing,Fu Hong-Gang* “Structures and Spectroscopic Properties of Ruthenium Phenanthroline Solar-Cell Sensitizers: A Computational Study” Chemical Physics Letters,2011,506,146-151.·Zhou W,Sun FF,Pan K,Tian GH,Fu HG*. Well-ordered large-pore mesoporous anatase TiO2 with remarkably high thermal stability and improved crystallinity: Preparation,characterization and photocatalytic performance. Advanced Functional Materials,2011,21,1922-1930..·Jiang Baojiang,Tian CG,Fu Honggang*,et al. In-Situ Growth of TiO2 in Interlayers of Expanded Graphite for the Fabrication of TiO2-Graphene with Enhanced Photocatalytic Activity. Chemistry-A European Journal,2011,Accepted,.· Li Sun,Chungui Tian,Lei Wang,Jinlong Zou,Guang Mu,Honggang Fu*,Magnetically Separable Porous Graphitic Carbon with Large Surface Area as Excellent Adsorbents for Metal Ions and Dye. Journal of Materials Chemistry,2011,2011,21,7232-7239.· Zhao H,Yang J,Wang L,Tian CG,Jiang BJ,Fu HG*. Fabrication of palladium nanoparticles/graphene nanosheets hybrid via sacrifice of copper template and its application in catalytic oxidation of formic acid. Chemical Communications,2011,47,2014-2016.· Yang J,Tian CG,Wang L,Fu HG*. An effective strategy to small-sized and high-dispersed palladium nano particles supported on graphene with excellent performance for formic acid oxidation. Journal of Materials Chemistry,2011,21,3384-3390.· Tian GH,Chen YJ,Zhou W,Ren ZY,Tian CG,Fu HG*. Facile solvothermal synthesis of hierarchical flower-like Bi2MoO6 hollow spheres as high performance visible-light driven photocatalysts. Journal of Materials Chemistry,2011,21,887 – 892.· Hu ZF,Shen PK*,Fu HG*,et al. Oxygen Reduction Electrocatalysis Enhanced by Nanosized Cubic Vanadium Carbide. Electrochemistry Communications,2011,Accepted,ELECOM 3881.· Tian Guohui,Chen Yajie,Zhou Wei,Pan Kai,Huang Xu-ri and Fu Honggang *,3D hierarchical flower-like TiO2 nanostructure: morphology control and its photocatalytic property. CrstEngComm,2011,13,2994.· Dong Youzhen,Pan Kai,Zhou Wei,Pan Qingjiang,Xie Tengfeng,Wang Dejun,Fu Honggang*,Dye-sensitized solar cells based on TiO2-B nanobelt/TiO2 nanoparticle sandwich-type photoelectrodes with controllable nanobelt length. Dalton Transactions,2011,40,3808–3814.· Cai ZC,Tian CG,Wang L,Zhou W,Wang BL,Fu HG*. One-pot synthesis of silver particle aggregation as highly active SERS substrate. Journal of Raman Spectroscopy,2011,1,5-11.· Tian CG,Li W,Fu HG*,et al. Glucose-mediated solution-solid route for easy synthesis of Ag/ZnO particles with superior photocatalytic activity and photostability，Journal of Alloys and Compounds，2011,509,6935-6941.· Tian CG,Li W,Fu HG*,et al. Controllable Fabrication of Various ZnO Micro/nanostructures from a Wire-like Zn-EG-AC Precursor via a Facile Solution-based Route，Materials Research Bulletin，2011，MRB5116.· Zhao H,Fu HG,Tian CG,et shape-controlled synthesis of palladium nanostructures on copper for promising Surface-enhanced Raman scattering,MATERIALS LETTERS,2010,64,2255-2257· Zhao H,Fu HG,Tian CG,et al. Fabrication of silver nanoparticles/single-walled carbon nanotubes composite for surface-enhanced Raman scattering,JOURNAL OF COLLOID AND INTERFACE SCIENCE,2010,351,343-347.· Jiang BJ,Tian CG,Fu HG*,et al. Facile Fabrication of High Quality Graphene from Expandable Graphite: Simultaneous Exfoliation and Reduction. Chemical Communication. 2010,46,4920 - 4922.· Feng SS,Ren ZY,Fu HG*,et al. Synthesis and application of hollow magnetic graphitic carbon microspheres with/without TiO2 nanoparticle layer on the surface. Chemical Communication. 2010,46,6276-6278.· Liu Y,Ren ZY,Fu HG*,et al. Synthesis and applications of graphite carbon sphere with uniformly distributed magnetic Fe3O4 nanoparticles (MGCSs) and MGCS@Ag,MGCS@TiO2. Journal of Material Chemistry 2010,20，4802- 4808.· Wang L,Tian CG,Fu HG*,et al. Mass production of graphene via an in situ self-generating template route and its promoted activity as electrocatalytic support for methanol electroxidization. Journal of Physical Chemistry C 2010,114 （19），8727–8733.· Qu Y,Zhou W,Fu HG*,et al. Hierarchical anatase TiO2 porous nanopillars with high crystallinity and controlled length: An effective candidate for dye-sensitized solar-cells. Physical Chemistry Chemical Physics 2010,12,9205 - 9212.· Wang BL,Tian CG,Fu HG,et al. Chitosan: a green carbon source for the synthesis of graphitic nanocarbon,tungsten carbide and graphitic nanocarbon/tungsten carbide composites. Nanotechnology 21 （2010） 025606 （9pp).· Li YJ,LV RJ,Fu HG*,et al. Fabrication and evaluation of chiral monolithic column modified by β-cyclodextrin derivatives. Talanta 80 （2010） 1378–1382· Zhou W,Pan K,Fu HG*,et al. Photodegradation of organic contamination in wastewaters by bondingTiO2/single-walled carbon nanotube composites with enhanced photocatalytic activity. Chemosphere 81 （2010） 555–561.· Guohui Tian,Chen Yajie,Pan Kai,Fu Honggang*，Efficient visible light-induced degradation of phenol on N-doped anatase TiO2 with large surface area and high crystallinity. Applied Surface Science 2010,256,3740-3745.· Tian CG,Li W,Fu HG*,et al. One-pot Synthesis of the Ag Nanoparticles modified ZnO Microspheres in Ethylene Glycol Medium and Their Enhanced Photocatalytic Performance. Journal of Solid State Chemistry,2010,183,2720-2725.· Zhou W,Pan K,Fu HG*,et al. The sandwich structure electrodes based on wire-likeTiO2–β-cyclodextrin–SWCNT composite for dye-sensitized solar cells. Journal of Photochemistry and Photobiology A: Chemistry 2009,207,306–310.· Tian XQ,Wan LJ,Fu HG*,et al. Facile synthesis of mesoporous ZnAl2O4 thin films through the evaporation-induced self-assembly method. Journal of Alloys and Compounds 2009,488,320–324.· Wang RH,Tian CG,Fu HG*,et al. In situ simultaneous synthesis of WC/graphitic carbon nanocomposite as a highly efficient catalyst support for DMFCw. Chemical Communication 2009,3104-3106.· Pan QJ,Fu HG*,Zhang HX*,et al. Theoretical Studies on Metal−Metal Interaction,Excited States,and Spectroscopic Properties of Binuclear Au−Au,Au−Rh,and Rh−Rh Complexes with Diphosphine Ligands: Buildup of Complexity from Monomers to Dimers. Inorganic Chemistry,2009,48,2844–2854.· Zhou W,Pan K,Fu HG*,et al. Solar-induced Self-assembly of TiO2-β-cyclodextrin-MWCNT Composite Wires. Physical Chemistry Chemical Physics 2009,11,1713-1718.· Kang CH,Jing LQ*,Fu HG*,et al. Mesoporous SiO2-Modified Nanocrystalline TiO2 with High Anatase Thermal Stability and Large Surface Area as Efficient Photocatalyst. Journal of Physical Chemistry C 2009,113,1006–1013.· Wang BL,Tian CG,Fu HG*,et al. A simple and large-scale strategy for the preparation of Ag nanoparticles supported on resin-derived carbon and their antibacterial properties. Nanotechnology 2009,20,025603（7pp）· Tian GH,Fu HG*,Jing LQ,et al. Synthesis and photocatalytic activity of stable nanocrystalline TiO2 with high crystallinity and large surface area. Journal of Hazardous Materials 2009,161,1122-1130.· Zhang GX,Yu HT*,Fu HG,et al. First-principles calculations of the stability and electronic properties of the PbTiO3 （110） polar surface. Journal of Computational Chemistry 2009,30,1785-1798.· Tian GH,Pan K,Fu HG*,et al. Enhanced photocatalytic activity of S-doped TiO2-ZrO2 nanoparticles under visible-light irradiation. Journal of Hazardous Materials 2009,166,939-944.· Pan K,Dong YZ,Fu HG*,et al. TiO2-B narrow nanobelt/TiO2 nanoparticle composite photoelectrode for dye-sensitized solar cells. Electrochimica Acta 2009,54,7350-7356.· Kan K,Fu HG,Shi KY*,et al. Amidation of single-walled carbon nanotubes by a hydrothermal process for the electrooxidation of nitric oxide. Nanotechnology 2009,20,185502 （7pp).· Wang L,Tian CG,Fu HG*,et al. Controllable Synthesis of Graphitic Carbon Nanostructures from Ion-Exchange Resin-Iron Complex via Solid-State Pyrolysis Process. Chemical Communication 2008,5411-5413.· Zhou W,Fu HG*,Pan K,et al. Mesoporous TiO2/α-Fe2O3: Bifunctional Composites for Effective Elimination of Arsenite Contamination through Simultaneous Photocatalytic Oxidation and Adsorption. Journal of Physical Chemistry C 2008,112,19584-19589.· Liu KS,Fu HG*,Xie Y,et al. Assembly of β-Cyclodextrins Acting as Molecular Bricks onto the Multiwall Carbon of Physical Chemistry C 2008,112,951-957.· Tian GH,Fu HG*,Jing LQ,et al. Preparation and Characterization of Stable Biphase TiO2 Photocatalyst with High Crystallinity,Large Surface Area and Enhanced Photoactivity. Journal of Physical Chemistry C 2008,112,3083-3089.· Zhou W,Liu KS,Fu HG*,et al. Multi-modal mesoporous TiO2–ZrO2 composites with high photocatalytic activity and hydrophilicity. Nanotechnology 2008,19,035610（7pp).· Pan QJ,Zhou X,Fu HG*,et al，“Isovalent Gold(I),-（Ⅱ），and -（Ⅲ） and Mixed-Valent Gold(I)/Gold（Ⅲ） Phosphorus Ylide Complexes. Combined ab Initio and Density Functional Study of Electronic Structures and Spectroscopic Properties” Organometallics 2008,27,2474–2482.· Wan LJ,Fu HG*,Shi KY,et al. Facile synthesis of ordered nanocrystalline alumina thin films with tunable mesopore structures. Microporous and Mesoporous Materials 2008,115（3），301-307.· Pan QJ，Zhou X,Fu HG*,et al. A theoretical probe on the ground- and excited-state properties of heterobinuclear Au–Pt complex with phosphine ligands. Comparison with analogous homobinuclear Au–Au and Pt–Pt complexes. Chemical Physics Letters 2008,453,7-12.· Jing LQ*,Li SD,Fu HG*,et al. Investigation on the electron transfer between anatase and rutile in nano-sized TiO2 by means of surface photovoltage technique and its effects on the photocatalytic activity. Solar Energy Materials & Solar Cells 2008,92,1030– 1036.· Wan LJ,Fu HG*,Shi KY,et al. Facile synthesis of iron oxide with wormlike morphology and their application in water treatment. Journal of Solid State Chemistry 2008,181（4），735-740.· Chi YJ,Fu HG*,Qi LH,et al. Preparation and photoelectric performance of ITO/TiO2/CdS composite thin films. Journal of Photochemistry and Photobiology A: Chemistry 2008，195（2-3），357-363.· Xie Y,Yu HT,Fu HG*,et al. Lattice dynamics investigation on different transition behaviors of cubic BaTiO3 and SrTiO3 by first-principles calculatoins. J. Phys.: Condens. Matter,2008,20,215215 （8pp)· Wan LJ,Fu HG*,Shi KY,et al. Simple synthesis of mesoporous alumina thin Letters 2008,62（10-11），1525-1527.· Song S,Jing LQ*,Fu HG*,et al. Superhydrophilic anatase TiO2 film with the micro- and nanometer-scale hierarchical surface structure. Materials Letters 2008,62,3503–3505.· Zhu YJ,Yuan FL*,Fu HG,et al. Direct NO decomposition over La2-xBaxNiO4 catalysts containing BaCO3 phase. Appl. Catal B-Environ 2008,82,255-263.· Li MX,Zhang HX*,Fu HG,et al. Theoretical Studies of Electronic Structuresand Spectroscopic Properties of Ru Complexes. Inorg. Chem 2008 47（7），2312-2324.· Xie Y,Yu HT,Fu HG*,A First-Principles Investigation of Stability and Structural Properties of the BaTiO3 （110） Polar Surface. Journal of Physical Chemistry C,2007,111,6343-6349.· Kan W,Yu HT,Fu HG*,et al. Theoretical investigation on the protonation reactions and products of the stable [N,C,C,S] isomers,Journal of Computational Chemistry,2007,28,2472-2482.· Zhao YL,Yu HT*,Fu HG,et al. Combined DFT,QCISD(T),and G2 mechanism investigation for the reactions of carbon monophosphide CP with unsaturated hydrocarbons allene CH2CCH2 and methylacetylene CH3CCH,Journal of Computational Chemistry,2007,28,1221-1233.· Pan QJ,Zhang HX*,Fu HG,et al. Electronic Structures and Spectroscopic Properties of Mono- and Binuclear d8 Complexes: a Theoretical Exploration on Promising Phosphorescent Materials. Journal of Physical Chemistry A,2007,111（2）; 287-294.· Pan QJ,Zhou X,Fu HG*,et al. Theoretical studies on spectroscopic properties of binuclear palladium（Ⅱ） halide with phosphine ligands Journal of Photochemistry and Photobiology A: Chemistry,2007,188（2-3），287-292.· Xie Y,Fu HG*,Yu HT,et al. A first-principles investigation into the ferroelectric and antiferrodistortive instabilities of cubic SrTiO3,Journal of Physics: Condensed Matter,2007,19,506213（9pp)· Pan QJ,Zhou X,Fu HG*,et alStructures and electronic spectra of [Pt2(P2O5H2）4X2]4– (X = Cl,Br and I): a comparative study of ab initio and density functional theory Inorganic Chemistry Communications 2007,10,183–186.· Li SD,Jing LQ,Fu HG*,et al. Photoinduced charge property of nanosized perovskite-type LaFeO3 and its relationships with photocatalytic activity under visible irradiation. Materials Research Bulletin 2007,42,203-212.· Yang PP,Fu HG,Lin J*,et al. MCM-41 functionalized with YVO4: Eu3+: a novel drug delivery system. Nanotechnology 2007,18,235703（6pp).· Yang PP,Fu HG,Lin J*,et al. Luminescence functionalization of SBA-15 by YVO4: Eu3+ as a novel drug delivery system. Inorg. Chem. 2007,46,3202-3211.· Jing LQ,Fu HG*,Wang BQ,et al. Effects of Sn dopant on the photoinduced charge property and photocatalytic activity of TiO2 nanoparticles. Applied Catalysis B,2006,62,282-291.· Jing LQ,Xin BF,Fu HG*,et al. Effects of Surface Oxygen Vacancies on Photophysical and Photochemical Processes of Zn-Doped TiO2 Nanoparticles and Their Relationships. Journal of Physical Chemistry B2006,110,17860-17865.· Pan QJ,Fu HG*,Yu HT,et al. A Theoretical Insight Into Electronic Structures and Spectroscopic Properties of [Pt2(pop)4]4–，[Pt2(pcp)4]4– and Related Derivatives (pop = P2O5H22– and pcp = P2O4CH42–） Inorganic Chemistry，2006,45（21），8729–8735.· Liu KS,Zhou W,Fu HG*,et al. Influence of calcination temperatures on the photocatalytic activity and photo-induced hydrophilicity of wormhole-like mesoporous TiO2. Nanotechnology 2006,17,1363-1369.· Liu KS,Fu HG*,Shi KY,et al. Hydrophilicity and formation mechanism of large-pore mesoporous TiO2 thin films with tunable pore diameters. Nanotechnology 2006,17,3641-3648.· Pan QJ,Zhang HX*,Fu HG,et al “Theoretical Studies on Metal–Metal Interaction and Intrinsic 1,3[σ*(d）σ（s/p)] Excited States of Binuclear d10 Complexes with Bridging Phosphine Ligands” European Journal of Inorganic Chemistry 2006 （5），1050-1059.· Jing LQ,Wang DJ,Fu HG*,et al. Effects of noble metal modification on surface oxygen composition,charge separation and photocatalytic activity of ZnO nanoparticles. Journal of Molecular Catalysis A 2006,244,193-200.· Pan QJ,Fu HG*,Yu HT,et al Substituent effect on the structure and luminescence of binuclear Au(I) complexes: An ab initio study. Chemical Physics Letters 2006,426（4-6），257-262.· Jing LQ,Qu YC,Fu HG*,et al. Review of photoluminescence performance of nano-sized semiconductor materials and its relationships with photocatalytic activity. Solar Energy Materials & Solar Cell 2006,90,1773-1787.· Pan QJ,Fu HG*,Yu HT,et al Spectroscopic Properties of Mono- and Binuclear Platinum（Ⅱ） Alkynyl Complexes with Phosphine Ligands: A Theoretical StudyInorganica Chimica Acta 2006,359（10），3306–3314.· Wang BQ,Jing LQ,Fu HG*,et al. Enhancement of the photocatalytic activity of TiO2 nanoparticles by surface-capping DBS groups. Applied Surface Science 2006,252,2817-2825.· Liu KS,Zhang ML,Fu HG*,et al. Uniform TiO2 thin films with anatase nanocrystallites synthesized through evaporation-induced assembly. Journal of Non-Crystalline Solids 2006,352,2284–2287.· Liu KS,Fu HG*,Shi KY,et al. Preparation of large-pore mesoporous nanocrystalline TiO2 thin films with tailored pore diameters. Journal of Physical Chemistry B 2005,109 （40），18719-18722.· Shi KY,Chi YJ,Fu HG*,et al. Controlled growth of mesostructured crystalline iron oxide nanowires and Fe-filled carbon nanotube arrays templated by mesoporous silica SBA-16 film. Journal of Physical Chemistry B2005,109 （7），2546-2551.· Xin BF,Jing LQ,Fu HG*,et al. Effects of simultaneously doped and deposited Ag on the photocatalytic activity and surface states of TiO2. Journal of Physical Chemistry B2005,109,2805-2809.· Liu KS,Zhang ML,Fu HG*,et al. Preparation,characterization,and photo-induced hydrophilicity of nanocrystalline anatase thin films synthesized through evaporation-induced assembly. Nanotechnology 2005,16,3006-3011.· Xin BF,Ren ZY,Fu HG*,et al. Photocatalytic activity and interfacial carrier transfer of Ag–TiO2 nanoparticle films. Applied Surface Science 2005,252,2050–2055.· Liu KS,Zhang ML,Fu HG*,et al. Large pore mesoporous nanocrystalline titania thin films synthesized through evaporation-induced self-assembly. Materials Letters 2005,59,3308 -3310.
chemmatter的认可度高。因为AdvancedOpticalMaterials的任何一个子刊，基本上就代表了此方向上的最高水平。认可度还是高的。2013年出版文章113篇，引用77次，即时影响因子现在逐渐在以发高比例review来提升其影响因子，并且在acs期刊中一直扮演着jacs回收站的角色，是一个方向比较杂的期刊。
Advance in physics属于物理顶级杂志
分别是CA-A，Cancer，Journal，ForClinicians。神刊CA-A，Cancer，Journal，ForClinicians首次突破500分，IF高达。紧随其后的是NEJM，离100仅一步一遥，以位列第二。
Evidence-based Complementary and Alternative Medicine（eCAM）影响因子从前年的一跃到去年的，一下子坐上了补充与替代医学领域的顶尖杂志的位置，不料今年一下子又走下神坛，影响因子大幅回落到。对于这个结果的出现早有苗头，自从去年的影响因子公布以来，做为开放获取杂志，该杂志的稿件处理费从1350美金立即涨至1500美金，发表文章数由542激增为866篇，其中以special issue数量增加最为明显，但引用次数没有大的变化，所以今年IF大幅降低理所当然。一份好的学术期刊，在保证审稿公正性的同时更需要懂得取舍，不能扩张太快，否则必然会有此结果的出现。值得指出的是，国内第一份结合医学期刊Chinese Journal of Integrative Medicine（CJIM，《中国结合医学杂志》，陈可冀院士主编）今年的影响因子首次破1，达到，十分不易，而创刊百年的Chinese Medical Journal –Peking（CMJ，《中华医学杂志》英文版）的影响因子才，记得几年前我向CMJ投稿，汇寄100元审稿费后将近4个月才有初审结果回来，专家审稿结果让人大跌眼镜，打去编辑部询问，责编说该文要大改，再审周期也很长，建议作者自己撤稿。气愤之余遂撤稿改投Chin Sci Bull（《科学通报》英文版，IF=）,一月后审稿完毕告知小修后录用
2022年的影响因子。据官方数据显示，身为四大神刊之首的lifemedicine杂志，2022年的影响因子。和去年相比，今年又降了分。lifemedicine杂志水平一般，因为是开源期刊，所以收费比较贵，而且发文量比较大，导致在业内的评价水平很低。lifemedicine杂志是1936年卢斯创办于纽约。原为周刊，1978年9月改月刊。时代出版公司出版。内容以专题照片、特写为主，题材广泛。
收录起始年 2014 本刊收录在： MEDLINE(2011年) 本刊收录在Web of Science： SCIE(2009版) 本刊收录在Web of Science： SCIE(2012版) 本刊收录在Web of Science： SCIE(2013版) 点击: 查看SCI影响因子(2009) 提示: Impact Factor:; 5-Year Impact Factor: 点击: 查看SCI影响因子(2010) 提示: Impact Factor: ; Rank: 713 点击： 查看SCI影响因子(2014) 提示: Impact Factor: , Rank: 463 点击： 查看SCI影响因子(2014) 提示: Impact Factor
没有the plant journal 的杂志，只有plant journal 的杂志，是SCI2区的影响因子
plant cell即《植物细胞》，是美国植物生物学家学会出版的生命科学领域学术刊物，影响因子10左右，在SCI植物类非评论性杂志中排名第一
2020植物科学领域SCI期刊影响因子！2020年6月29日，2019年SCI期刊影响因子新鲜出炉，很多从事科研的人员和在读博士生都会关注一下自己所在领域的期刊影响因子变化情况，大家更关注的是看看自己去年发表文章的期刊影响因子是否发生了变化。虽然“不唯影响因子”是当前的主流做法，但是随着新的影响因子的出炉，网上对影响因子讨论又热了起来。
在PLANTSCIENCE领域，国产植物学SCI期刊影响因子表现抢眼。和2019年公布的数据相比，植物学领域收录的SCI期刊总数为234个，比去年的228个增加了6个。在234中期刊中，影响因子在10以上有5个，和去年持平，分别是Annual Review of Plant Biology，Trends in Plant Science，Nature Plants, Annual Review of Phytopathology和Molecular Plant，其影响因子分别为，，，和；在5-10之间的有11个期刊（去年为8个），这包括最为知名的植物学杂志Plant Cell, Plant Physiology，Plant Journal和Plant Biotechnology Journal等；4-5之间的有11个期刊，3-4之间的有22个期刊，其他期刊影响因子的均在3以下。植物学领域影响因子在3以上所占比例约为21%。
Nature Plants凭借其Nature子刊的光环和大家的持续关注，其影响因子和去年相比又基本持平，影响因子为，稳居非综述类期刊第1位；中国主办的Molecular Plant的影响因子继续上升，影响因子由去年的达到。老牌植物学领域的Plant Cell的影响因子由去年提升到，Plant Physiology和Plant Journal的影响因子也比去年有明显提升，分别从提升到、提升到。而植物学领域中“新贵”期刊New Phytologist和Plant Biotechnology Journal则继续表现抢眼，影响因子均达到了8以上，其中New Phytologist影响因子由上升到，Plant Biotechnology Journal的影响因子由上升到。这里需要提到的是有南京农业大学主办的Horticulture Research的影响因子继续攀升，达到。