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我觉得现在这两个媒介都渐渐的越来越少了，几乎都是缺点，就是不方便阅读
传统的“四大广告媒体”为电视、电台、报纸、杂志。在广告行业把电视媒体和电台媒体称为电波媒体；把报纸和杂志媒体称为平面媒体，以此区分。 一、报纸的优点：1传播范围广，读者众多且相对稳定。2报纸的发行地区和发行对象明确，选择性较强。3编排灵活，时效性强。4报纸由于具有特殊的新闻性和权威行，使广告在无形之中也增加了可信度。5报纸具有保存价值，其内容无阅读时间的限制。6广告费用相对低。缺点：1读者需要一定的阅读能力，受到文化水平的限制。2受材质与技术的影响，报纸的印刷品质不如专业杂志、直邮广告、招贴海报等媒体的效果。3时效性较短。4注意度不高。 二、杂志的优点：1阅读率高，保存期长。2针对性强，读书阶层和对象明确。3杂志的编辑精细，印刷精美，表现力强。缺点：1时效性差。2杂志专业性强，读者层面较狭窄。 三、电台广播的优点：1传播速度快，范围广，时效性强。2听众明确，广告语言通俗化，对象易于掌握。3制作成本与播出费用低廉。4随身收听的现象较为普遍，少受时空限制。缺点：1信息保持性差。 四、电视的优点：1表现力丰富，感染力强。2传播面广，渗透力强。3娱乐性强，被注意率高。缺点：1信息保持性差，不可重复。2费用昂贵。3不利于深入理解广告信息。4电视广告的实际收视率较难统计。
杂志也是广告较早的大众传播媒体，也有不同的种类和特性。（1）杂志媒体的分类，主要包括：a按其内容可分为综合性杂志、专业性杂志和生活杂志。b按其出版周期则可分为周刊、半月刊、月刊、双月刊、季刊等。c按其发行范围又可分为国际性杂志、全国性杂志、地区性杂志等。 （2）杂志媒体的优势。在杂志上做广告有很多好好处，这些优势主要在于：a杂志具有比报纸优越得多的可保存性，因而有效时间长，且没有阅读时间限制。杂志的传阅率和重复阅读率也比报纸高，广告宣传效果持久。 b生命周期长。杂志是所有媒体中生命周期最长的。有些杂志作为权威资料可能被长期保存，肯能永远不会作废。所有，广告的持续效应较好。 c读者集中，选择性强。杂志不管是专业性的还是一般消遣性的，都有较集中的读者对象，这样就有利于根据每种杂志的特定读者群，进行适合他们心理的广告设计。 d版式灵活多样。人们阅读杂志时倾向于较慢的速度。所以，可以详细地阅读杂志内容。杂志可以有很多页面、插页和专栏等形式，使版面更富于创造性和多样性。 e视觉效果良好。杂志通常是高质量的印刷，可以印出精美的黑白或彩色的图片，不仅逼真地表现产品形象，而且可以给读者带来视觉上美的享受，进而产生心理上的认同。 f具有促销作用。广告主可以通过多种促销手段，如发放优惠劵、提供样品或通过杂志发行资料卡等来达到促销的作用。 （3）杂志广告的缺点。杂志广告也有其局限性。在实际运用中，杂志广告的效果受各种因素的影响：a缺乏时效性。杂志的时效性不强，因其出版周期长，难以刊载具有较强时间性要求的广告。 b灵活性差。由于杂志广告的时效性差决定了其缺乏灵活性，广告必须在版日之前提交，而且其广告位置的提供也很有限。 c印刷成本高。杂志印刷复杂，更改和撤换都极不方便，成本费高。 d效果有限。专业性杂志因其专业性强，读者有一定的限制，广告登载选择面小。
报纸优点：最久远、普及性最广和影响力最大的媒体。传播速度较快，信息传递及时；信息量大，说明性强；易保存，可重复；权威性高；缺点：广告注意度不高；表现形式单一，或文字或图片。杂志优点：读者阶层和对象明确，针对性强；印刷精美，阅读率高；版面安排灵活，色彩丰富；缺点：时效性差，发行周期较长。电视优点：有较强的冲击力和感染力；瞬间传达，被动接受；有较高的注意率；缺点：费用昂贵。
杂志广告 magazine advertising刊登在杂志上的广告。杂志可分为专业性杂志（professional magazine）、行业性杂志（trade magazine）、消费者杂志（consumer magazine）等。由于各类杂志读者比较明确，是各类专业商品广告的良好媒介。刊登在封二、封三、封四和中间双面的杂志广告一般用彩色印刷，纸质也较好，因此表现力较强，是报纸广告难以比拟的。杂志广告还可以用较多的篇幅来传递关于商品的详尽信息，既利于消费者理解和记忆，也有更高的保存价值。 杂志广告的缺点是：影响范围较窄。因杂志出版周期长，经济信息不易及时传递。 杂志和报纸相同，它也是一种传播媒体，它的形式是以印刷符号传递信息的连续性出版物。1.保存周期长杂志是除了书以外，比其他印刷品更具持久性的一种媒体。杂志的长篇文章多，读者不仅阅读仔细，并且往往分多次阅读。这样，杂志广告与读者的接触也就多了起来。保存周期长，有利于广告长时间地发挥作用，这是杂志的优势所在。2.有明确的读者对象杂志有其特定的读者范围。杂志种类繁多，从出版时间上看，有周刊、旬刊、半月刊、双月刊、季刊；从内容上看，有政治、军事、娱乐、文化、经济、生活、教育等。专业性杂志针对不同的读者对象，安排相应的阅读内容，因而就能受到不同的读者对象的欢迎。比如《少年文艺》活泼多趣，适宜儿童阅读；《十月》内容严谨，作品质量高，适宜成人阅读。杂志的读者虽然广泛，但也是相对固定的。从广告传播上来说，这种特点有利于明确传播对象，广告可以有的放矢。3.印刷精致报纸的纸质比较粗糙，杂志的纸质相对来说，要细腻得多。杂志的封面、封底常彩色印刷，图文并茂。杂志有较确定的栏目，所刊登的内容比较稳定，还有一定的连续性，这些都能吸引读者阅读，对于广告读者来说，效果尤为显著。广告作品往往放在封底或封里，印制精致，一块版面常常只集中刊登一种内容的广告，比较醒目、突出，有利于吸引读者仔细阅读欣赏。
一、广播广播是很早就出现的一种传播媒体，以前曾占着主导地位，现在虽然受电视严重冲击，但在传播领域中，仍保持着一定的地位。广播广告一般分为硬性广告和软性讲座两种（1）、硬性广告一般为10秒、30秒、60秒三种，主要是产品的品牌广告，利用高重复率不断的提醒消费者，一般用于产品机理不复杂或机理已被消费者接受后的品牌提示，也有时用来预告活动和软性讲座时间。（2）、软性讲座是以专家做台、热线咨询形式，时间长度上有10分钟、15分钟、20分钟、30分钟等不等，一般依需要而定。一般来说，每个电台的每个栏目都拥有不同层面的收听人群，而且收听人群相对是固定的。要想使热线咨询节目做得既好听又能达到良好的宣传效果，首先要选择好的播出时间和目标听众人群。一般来说，要避开电视收看的高峰时间，早上6点至7：30是老人晨练的时间，许多老人喜欢拿着收音机到公园锻炼身体，这个时间我们可以制作10--20分钟的专题讲座，中午时间可以开通15－30分钟左右的热线，针对在家休息或中午午饭时的机关工作人员，下午5：30－6：30是下班后在家人数最多的时间段，此段时间又是电视的空档，可选择热线咨询，效果会比较好，此时收听的人群，各层次的都有，经济台、音乐台和文艺台群体中年轻居多，应该心中有数。广播以听觉为主，需要不断刺激收听人群的耳朵。要把该传递XX的核心信息（透骨三分，化瘀除湿），风湿科普知识，准确地传递给该电台或该版块的特定人群，并使其不乏味，不厌烦，所以要不断求新、求变，除所宣传的产品知识、信息外，可以在节目的形式、手段上大做文章。例如：在热线直播中，开辟以“听众来信”、“有奖问答”、“参与有赠品等”，也可举办针对特定节目的“贺岁专版”、“温馨传递”等，活跃节日的气氛。在做热线咨询节目时，应注意四个问题：第一，要防止竞争对手的骚扰咨询。这就要求事先和主持人及导播协调好，要有高度的分辨能力。例如：当竞争对手提出某个骚扰问题时，在考虑如何应付的同时，可先示意导播切断电话，这时主持人就会配合讲对方线路不好，电话断了，在这段时间内咨询人员应该尽快想好对策，解答刚才的问题，消除骚扰电话给听众造成的疑问。第二，有专家参与的节目，要事先将准备好的内容及该谈的问题交给专家做准备，以便在回答时切入主题。如果专家思维敏捷，语言流畅并且对所讲的XX有较深的理解，即可以安排参加热线，回答听众的咨询。但根据以往热线的经验，专家往往语言表达能力迟缓，而且回答问题不能马上切入主题，拖拖拉拉，一个问题往往要占用3－5分钟，不太适合做热线。这样的专家可安排10分钟左右讲一下产品的机理和功效，增加产品的可信度，热线由商家自己的人员接听，因为直播的现场效果是关键。第三，做节目时精神要饱满，声音要清澈透亮，不能给人以疲惫困顿之感，嗓音更不能嘶哑干裂。第四，在做节目时如果自己把握不住节目的节奏，可交给主持人来掌握。以主持人为主，自己为辅，因为主持人是专业出身，懂得如何把效果做得更好。二、电视电视是一种兼有视、听觉的现代化广告媒体，它综合运用文字图像、色彩、声音和活动等丰富多彩的艺术表现手法，而且还配上实物表演的生动画面，使人产生身临其境的艺术效果。1、电视广告的分类（1）、普通电视广告片。（2）、标板。标板时间较短，一般为5秒，甚至更短，通常只有一两个体现企业形象的画面和一句广告语，但由于该类广告对提高企业的知名度和提升企业形象有很大帮助，因此为很多企业看好。（3）、栏目冠名广告或角标广告。将电视台的某些栏目以企业的名称或产品的品牌命名，部分省市电视台经常出现的“XX剧场”、“本节目由XX特约播出”等形式，目前又出现角标广告形式，即将药品名放在荧屏的一角上，有时2—3个角标广告一起播放。（4）、直销广告这是一种一般长度在2分钟以上的广告片，内容大多是对产品功能的介绍和演示。同其他电视广告最大的不同之处是，这种广告一般会出现产品的价格，并一律会提供一个销售热线供人们电话订购。（5）、贴片广告这种广告在内容上同普通电视广告片或标板没有什么区别，不同之处在于它的播放时间。所谓贴片，就是固定在某一部电视连续剧中插播。（6）、字幕广告。部分地方电视台，尤其是市县电视台在播放节目时会在屏幕下方打字幕，播放产品信息，这种形式虽然较易引起人们的反感，属于被禁之列，但不可否认，该类广告有一定的效果，尤其是在播放促销信息时。但要注意，部分地方电视台和有线电视台在转播其他电视台节目时经常有违规现象，把别人的广告删去，插上自己的广告，所以在做区域性广告时，选择哪个台，一定要先了解这种情况有多严重，否则广告就白做了。2、电视专题及其特点。我们所讲的电视专题，是指根据预先确定的主题和诉求，运用声像技术，通过电视传播手段，以新闻报道、新闻评论、科普介绍、产品故事等多种表现形式，向电视观众宣传企业或产品、传递各类诉求信息的一种电视宣传体裁。电视专题作为一种“软广告”形式，已被越来越多的企业运用，并在营销宣传中发挥巨大的作用，之所以如此，主要在于电视专题区别于其他广告宣传形式的独特优越性。（1）、时间长。专题片的长度一般都在2分钟以上，允许达到15分钟或者更长，由于专题片所涉及传递的诉求点较多，时间长度若太短，则不能很好地达到宣传的目的和效果，这是5秒、15秒、30秒广告所无法比拟的。（2）、信息量大。由于专题片的时间长度较长，镜头数量较多、解说，画外音等也相应增多，因而可以包含比较丰富的诉求信息。（3）、表现形式丰富。专题新闻、新闻评论、综合性专题新闻、科普专题、故事性专题、回顾专题、艺术性专题等等。（4）、真实性强，真实性是电视专题必须具备的基本特性，离开了真实性，也不成其为专题，同时宣传也就失去了意义。（5）、宣传的易接受性：由于时间长能包容大量的信息，利于讲事实、摆道理、充分叙述、议论、抒情，以事实服人，以情动人，易使观众信服，在信服的基础上接受诉求，而不仅仅是接受信息。（6）、花费少，可操作性强，在各种电视宣传手段中，就制作而言，电视专题是花费最少的，一部5分钟的专题片，最多花费几千块钱，但一部五分钟的电视文艺作品，制作费少则几万，多则上十万，而一部五秒钟的品牌广告，其制作费协辄几万、几十万，因此，相对于品牌广告、文艺作品而言，电视专题的花费是比较少的，同时，由于专题片一般不需要搭景，布光，也不强求过高的艺术性，因而易于操作。3、电视宣传需要坚持的原则。A、市场发展有阶段性，电视宣传内容和表现形式必须根据市场变化而变化。在开拓期主要宣传一种观念、介绍产品和企业，到竞争期，面对竞争对手时，就必须开发产品的内涵，尽可能让竞争对手无法模仿，同时，在宣传表现形式上，也要不断创新、突破，研究战术，让竞争对手无法企及，在维持期内，稳定消费层至关重要，为此必须强调企业形象，强调服务，让群众信赖，从而深入民众生活。B、要注意季节性常见病疗效诉求，一年四季,不同时节，多发病不同，这是市场客观存在。C、竞争对手和外部环境。竞争对手的战术问题和营销环境问题是我们搞营销宣传必须考虑的问题，要调查研究竞争对手的战略、战术，从而调整宣传策略，以满足市场需要。D、特殊人群消费诉求和节日送礼诉求。市场营销是不断深入、细化的，要将营销视野不断扩大，才能使产品有更大的市场，为此，特殊人群诉求。节日送礼诉求就成为XX舒通贴营销中不可轻视的销量增长点。E、电视观众的文化层次和经济收入问题。农村人和城市人的文化层次和对电视宣传的接受心理从总体上来说是不一样的，在城市播放的专题片，就要相对地增强其新闻性、艺术性，也就是说提高品位。三、 报纸报媒是一种大众传播媒体，即我们通常所说的报纸。报媒的种类很多，主要有日报、晚报、广电报以及各类专业性报媒等。下面就介绍一下常用的几种主要报媒及其特点：1、广电报（1）、发行面广，深入千家万户。广电报最大的特点就是发行面广，深入到几乎每个家庭当中，其信息传播面是发行数的4－5倍，甚至更多。（2）、阅读群体的大众化。（3）、留存时间较长。电报是周报，其留存时间是一般日报或晚报的七倍，这一特点要求我们在利用其进行宣传时必须考虑时间这一因素，考虑在一段时间内如何做到与季节、节日诉求相结合。（4）、版面多。版面易分散注意力，这就给我们提出了一个如何合理使用版面的课题，选择哪一个版面更有利于我们宣传，特定的内容是集中于一个版面，还是合理地分开，这都需要我们根据每版内容的特点以及我们所宣传的内容来考虑，不可一概而论，需要我们依据各地市场的实际情况创造性地开展工作。2、日报（1）、权威性强，可信度高。（2）、阅读群体知识层次较高，且主要集中于行政机关，企事业单位。（3）、内容以新闻报道为主，生活栏目不够丰富。（4）、生命周期短，消费者在阅读完之后，一般就随手扔掉，不再注意。3、晚报的特点（1）、生活气息浓。生活化内容较多，与百姓生活贴得更近，更为老百姓所关注。（2）、栏目丰富。晚报的栏目相对于其他类型的报媒而言，要丰富的多，因而读者阅读时的选择性也就更大。（3）、阅读群体较广。
报纸,杂志,广播，电视四大广告传媒的优劣势对比报纸：优势 1.普及率.涵盖率.到达率高2.保存性强3.读者可以自己控制暴露,亦即广告讯息可以重复暴露4.广告素材制作费低,而且可以实时制作,换言之具时宜性,广告内容可以随时反应时事或相关事件6.由于可以反复阅读,因此适合复杂的或需要读者思索的题材刊登劣势 1.存活率低,通常报纸只有一天(早报)或半天(晚报)的寿命2.广告费用高3.不是线性暴露,读者可以跳跃阅读,因此对广告可视而不见4.印刷质量不及杂志,动感效果不及电视,亦没有如广播的听觉效果杂志：优势 1.读者区隔明确2.保存性强3.广告素材制作费用低4.读者可以自行控制暴露5.印刷精美,广告表现富弹性,可以以附册.附送赠品等方式呈现6.存活率高,周刊有一周生命,月刊有一个月的寿命,而且由于有保存性,寿命还可以更长劣势 1.只有视觉.缺乏动感2.广告费用较高3.受众面窄4.通常杂志的发行量都不是很大,因此相对的广告效果也有限广播：优势 1.广告费用与电视与报纸相比，较低2.广告素材制作费较低3.只凭听觉，有丰富的想象空间4.受众明确：不同电台.不同节目,听众区域明显劣势 1.只有听觉接触,听众讯息可能产生误判2.效率低：受众低注意力,通常接触广播时常伴有其他行为,如做家事、工作、开车等3.保存性弱，除非录制,否则播出即消失电视:优势：1.普及率、涵盖率、到达率高2.声画效果明显.适合动感的广告演出3.阅听人观赏时注意力高4.媒体威望高5.虽然价昂,但分摊至每一阅听人之收视成本未必比其它媒体高,换言之,其CPM(每千人收视成本)较低6.为线性暴露,节目-广告-节目-广告…顺序播出,要看节目也必须收看广告,广告效果较可期待劣势 1.电视广告片制作成本高,而且费时,亦即有时宜性的商品或活动要进行电视广告时,必须及早规划2.播出即消失,除非录制,讯息不能保存3.受受众限制大：遥控器让观众可以随时转台,成了电视广告杀手
优势：有固定的读者群，制作精美，耐保存。劣势：覆盖面小，价格偏高。
答：(1)报纸。优点：标题短小精练；广告大小可灵活选择；发行集中于某一特定的地域；各种栏目分类编排，便于积极的求职者查找。缺点：容易被未来可能的求职者所忽视；集中的招募广告容易导致招募竞争的出现；发行对象无特定性，企业不得不为大量无用的读者付费；广告的印刷质量一般也较差。适用范围：当将招募限定于某一地区时；当可能的求职者大量集中于某一地区时；当有大量的求职者在翻看报纸，并希望被雇用时。(2)杂志。优点：专业杂志会到达特定的职业群体手中；广告大小富有灵活性；广告的印刷质量较高；时限较长，求职者可能会将杂志保存起来再次翻看。缺点：发行的地域太广，在将招募限定在某一特定区域时通常不能使用；广告的预约期较长。适用范围：当招募的工作承担者较为专业时；当时间和地区限制不是最重要的时候；当与正在进行的其他招募计划有关联时。
网上输入：五大传播媒介的特点优点及缺点，查看。
我觉得现在这两个媒介都渐渐的越来越少了，几乎都是缺点，就是不方便阅读
优势：有固定的读者群，制作精美，耐保存。劣势：覆盖面小，价格偏高。
答：(1)报纸。优点：标题短小精练；广告大小可灵活选择；发行集中于某一特定的地域；各种栏目分类编排，便于积极的求职者查找。缺点：容易被未来可能的求职者所忽视；集中的招募广告容易导致招募竞争的出现；发行对象无特定性，企业不得不为大量无用的读者付费；广告的印刷质量一般也较差。适用范围：当将招募限定于某一地区时；当可能的求职者大量集中于某一地区时；当有大量的求职者在翻看报纸，并希望被雇用时。(2)杂志。优点：专业杂志会到达特定的职业群体手中；广告大小富有灵活性；广告的印刷质量较高；时限较长，求职者可能会将杂志保存起来再次翻看。缺点：发行的地域太广，在将招募限定在某一特定区域时通常不能使用；广告的预约期较长。适用范围：当招募的工作承担者较为专业时；当时间和地区限制不是最重要的时候；当与正在进行的其他招募计划有关联时。
报纸优点：最久远、普及性最广和影响力最大的媒体。传播速度较快，信息传递及时；信息量大，说明性强；易保存，可重复；权威性高；缺点：广告注意度不高；表现形式单一，或文字或图片。杂志优点：读者阶层和对象明确，针对性强；印刷精美，阅读率高；版面安排灵活，色彩丰富；缺点：时效性差，发行周期较长。电视优点：有较强的冲击力和感染力；瞬间传达，被动接受；有较高的注意率；缺点：费用昂贵。
一、广播广播是很早就出现的一种传播媒体，以前曾占着主导地位，现在虽然受电视严重冲击，但在传播领域中，仍保持着一定的地位。广播广告一般分为硬性广告和软性讲座两种（1）、硬性广告一般为10秒、30秒、60秒三种，主要是产品的品牌广告，利用高重复率不断的提醒消费者，一般用于产品机理不复杂或机理已被消费者接受后的品牌提示，也有时用来预告活动和软性讲座时间。（2）、软性讲座是以专家做台、热线咨询形式，时间长度上有10分钟、15分钟、20分钟、30分钟等不等，一般依需要而定。一般来说，每个电台的每个栏目都拥有不同层面的收听人群，而且收听人群相对是固定的。要想使热线咨询节目做得既好听又能达到良好的宣传效果，首先要选择好的播出时间和目标听众人群。一般来说，要避开电视收看的高峰时间，早上6点至7：30是老人晨练的时间，许多老人喜欢拿着收音机到公园锻炼身体，这个时间我们可以制作10--20分钟的专题讲座，中午时间可以开通15－30分钟左右的热线，针对在家休息或中午午饭时的机关工作人员，下午5：30－6：30是下班后在家人数最多的时间段，此段时间又是电视的空档，可选择热线咨询，效果会比较好，此时收听的人群，各层次的都有，经济台、音乐台和文艺台群体中年轻居多，应该心中有数。广播以听觉为主，需要不断刺激收听人群的耳朵。要把该传递XX的核心信息（透骨三分，化瘀除湿），风湿科普知识，准确地传递给该电台或该版块的特定人群，并使其不乏味，不厌烦，所以要不断求新、求变，除所宣传的产品知识、信息外，可以在节目的形式、手段上大做文章。例如：在热线直播中，开辟以“听众来信”、“有奖问答”、“参与有赠品等”，也可举办针对特定节目的“贺岁专版”、“温馨传递”等，活跃节日的气氛。在做热线咨询节目时，应注意四个问题：第一，要防止竞争对手的骚扰咨询。这就要求事先和主持人及导播协调好，要有高度的分辨能力。例如：当竞争对手提出某个骚扰问题时，在考虑如何应付的同时，可先示意导播切断电话，这时主持人就会配合讲对方线路不好，电话断了，在这段时间内咨询人员应该尽快想好对策，解答刚才的问题，消除骚扰电话给听众造成的疑问。第二，有专家参与的节目，要事先将准备好的内容及该谈的问题交给专家做准备，以便在回答时切入主题。如果专家思维敏捷，语言流畅并且对所讲的XX有较深的理解，即可以安排参加热线，回答听众的咨询。但根据以往热线的经验，专家往往语言表达能力迟缓，而且回答问题不能马上切入主题，拖拖拉拉，一个问题往往要占用3－5分钟，不太适合做热线。这样的专家可安排10分钟左右讲一下产品的机理和功效，增加产品的可信度，热线由商家自己的人员接听，因为直播的现场效果是关键。第三，做节目时精神要饱满，声音要清澈透亮，不能给人以疲惫困顿之感，嗓音更不能嘶哑干裂。第四，在做节目时如果自己把握不住节目的节奏，可交给主持人来掌握。以主持人为主，自己为辅，因为主持人是专业出身，懂得如何把效果做得更好。二、电视电视是一种兼有视、听觉的现代化广告媒体，它综合运用文字图像、色彩、声音和活动等丰富多彩的艺术表现手法，而且还配上实物表演的生动画面，使人产生身临其境的艺术效果。1、电视广告的分类（1）、普通电视广告片。（2）、标板。标板时间较短，一般为5秒，甚至更短，通常只有一两个体现企业形象的画面和一句广告语，但由于该类广告对提高企业的知名度和提升企业形象有很大帮助，因此为很多企业看好。（3）、栏目冠名广告或角标广告。将电视台的某些栏目以企业的名称或产品的品牌命名，部分省市电视台经常出现的“XX剧场”、“本节目由XX特约播出”等形式，目前又出现角标广告形式，即将药品名放在荧屏的一角上，有时2—3个角标广告一起播放。（4）、直销广告这是一种一般长度在2分钟以上的广告片，内容大多是对产品功能的介绍和演示。同其他电视广告最大的不同之处是，这种广告一般会出现产品的价格，并一律会提供一个销售热线供人们电话订购。（5）、贴片广告这种广告在内容上同普通电视广告片或标板没有什么区别，不同之处在于它的播放时间。所谓贴片，就是固定在某一部电视连续剧中插播。（6）、字幕广告。部分地方电视台，尤其是市县电视台在播放节目时会在屏幕下方打字幕，播放产品信息，这种形式虽然较易引起人们的反感，属于被禁之列，但不可否认，该类广告有一定的效果，尤其是在播放促销信息时。但要注意，部分地方电视台和有线电视台在转播其他电视台节目时经常有违规现象，把别人的广告删去，插上自己的广告，所以在做区域性广告时，选择哪个台，一定要先了解这种情况有多严重，否则广告就白做了。2、电视专题及其特点。我们所讲的电视专题，是指根据预先确定的主题和诉求，运用声像技术，通过电视传播手段，以新闻报道、新闻评论、科普介绍、产品故事等多种表现形式，向电视观众宣传企业或产品、传递各类诉求信息的一种电视宣传体裁。电视专题作为一种“软广告”形式，已被越来越多的企业运用，并在营销宣传中发挥巨大的作用，之所以如此，主要在于电视专题区别于其他广告宣传形式的独特优越性。（1）、时间长。专题片的长度一般都在2分钟以上，允许达到15分钟或者更长，由于专题片所涉及传递的诉求点较多，时间长度若太短，则不能很好地达到宣传的目的和效果，这是5秒、15秒、30秒广告所无法比拟的。（2）、信息量大。由于专题片的时间长度较长，镜头数量较多、解说，画外音等也相应增多，因而可以包含比较丰富的诉求信息。（3）、表现形式丰富。专题新闻、新闻评论、综合性专题新闻、科普专题、故事性专题、回顾专题、艺术性专题等等。（4）、真实性强，真实性是电视专题必须具备的基本特性，离开了真实性，也不成其为专题，同时宣传也就失去了意义。（5）、宣传的易接受性：由于时间长能包容大量的信息，利于讲事实、摆道理、充分叙述、议论、抒情，以事实服人，以情动人，易使观众信服，在信服的基础上接受诉求，而不仅仅是接受信息。（6）、花费少，可操作性强，在各种电视宣传手段中，就制作而言，电视专题是花费最少的，一部5分钟的专题片，最多花费几千块钱，但一部五分钟的电视文艺作品，制作费少则几万，多则上十万，而一部五秒钟的品牌广告，其制作费协辄几万、几十万，因此，相对于品牌广告、文艺作品而言，电视专题的花费是比较少的，同时，由于专题片一般不需要搭景，布光，也不强求过高的艺术性，因而易于操作。3、电视宣传需要坚持的原则。A、市场发展有阶段性，电视宣传内容和表现形式必须根据市场变化而变化。在开拓期主要宣传一种观念、介绍产品和企业，到竞争期，面对竞争对手时，就必须开发产品的内涵，尽可能让竞争对手无法模仿，同时，在宣传表现形式上，也要不断创新、突破，研究战术，让竞争对手无法企及，在维持期内，稳定消费层至关重要，为此必须强调企业形象，强调服务，让群众信赖，从而深入民众生活。B、要注意季节性常见病疗效诉求，一年四季,不同时节，多发病不同，这是市场客观存在。C、竞争对手和外部环境。竞争对手的战术问题和营销环境问题是我们搞营销宣传必须考虑的问题，要调查研究竞争对手的战略、战术，从而调整宣传策略，以满足市场需要。D、特殊人群消费诉求和节日送礼诉求。市场营销是不断深入、细化的，要将营销视野不断扩大，才能使产品有更大的市场，为此，特殊人群诉求。节日送礼诉求就成为XX舒通贴营销中不可轻视的销量增长点。E、电视观众的文化层次和经济收入问题。农村人和城市人的文化层次和对电视宣传的接受心理从总体上来说是不一样的，在城市播放的专题片，就要相对地增强其新闻性、艺术性，也就是说提高品位。三、 报纸报媒是一种大众传播媒体，即我们通常所说的报纸。报媒的种类很多，主要有日报、晚报、广电报以及各类专业性报媒等。下面就介绍一下常用的几种主要报媒及其特点：1、广电报（1）、发行面广，深入千家万户。广电报最大的特点就是发行面广，深入到几乎每个家庭当中，其信息传播面是发行数的4－5倍，甚至更多。（2）、阅读群体的大众化。（3）、留存时间较长。电报是周报，其留存时间是一般日报或晚报的七倍，这一特点要求我们在利用其进行宣传时必须考虑时间这一因素，考虑在一段时间内如何做到与季节、节日诉求相结合。（4）、版面多。版面易分散注意力，这就给我们提出了一个如何合理使用版面的课题，选择哪一个版面更有利于我们宣传，特定的内容是集中于一个版面，还是合理地分开，这都需要我们根据每版内容的特点以及我们所宣传的内容来考虑，不可一概而论，需要我们依据各地市场的实际情况创造性地开展工作。2、日报（1）、权威性强，可信度高。（2）、阅读群体知识层次较高，且主要集中于行政机关，企事业单位。（3）、内容以新闻报道为主，生活栏目不够丰富。（4）、生命周期短，消费者在阅读完之后，一般就随手扔掉，不再注意。3、晚报的特点（1）、生活气息浓。生活化内容较多，与百姓生活贴得更近，更为老百姓所关注。（2）、栏目丰富。晚报的栏目相对于其他类型的报媒而言，要丰富的多，因而读者阅读时的选择性也就更大。（3）、阅读群体较广。
在日复一日的学习、工作或生活中，说到作文，大家肯定都不陌生吧，作文是从内部言语向外部言语的过渡，即从经过压缩的简要的、自己能明白的语言，向开展的、具有规范语法结构的、能为他人所理解的外部语言形式的转化。你写作文时总是无从下笔？下面是我为大家收集的英语话题作文7篇，欢迎大家分享。
内容包括：
1. 简要介绍造成现在学生学习压力大的原因。
2. 你认为来自于English Online调查结果的放松方式是否有效，为什么?
3.谈谈你个人自我放松的有效做法(至少三点)。
Dear fellows,
Not only adults but also we students often feel stressed because we have too much homework to do, and we are very busy studying every day, we don’t have our own time to do what we are interested in. We are very tired and sleepy all day, so we should learn to deal with it. What should we do to relax?
From the result of the survey, I think doing sports with classmates is a good way to relax. Because it’s good for our health and it can make us relaxed.
I also have three ways to relax ourselues. First, we can listen to music. Second, we can go to the movies with our parents on weekends. Don’t study at home all the weekend. Third, when we feel tired, we can think about something interesting.
I hope my suggestions can help !
Memory, childhood is like the stars in the sky, countless. However, everyone has a childhood, and childhood story was like the sea the diversiform shells, glittering in the water company, exudes be riotous with colour brilliance, count the number of never-ending childhood like spring a riot of colours, so I delude one to folly; childhood like summer everywhere Cang green, make me energetic; childhood like autumn fruitful, let me harvest happiness and smile; childhood like winter Snow gleams white., let me feel the purity of heart.
We all had a pure and beautiful childhood, sculpting our beautiful life, the interpretation of our innocent and lively. In childhood we, is how of happiness, innocence and goodness, and ignore all the sadness and melancholy side occurs, do not set foot on the vicissitudes of the ocean, healthy and happy growth only in the parents under the wings, just play in the play. But time is always so rushed and short-lived, once beautiful childhood now vanish like soap bubbles, now we can do is to pursue the beautiful fragment of childhood, but can't again.
When I was very young, I was very naive, also always want to study adults do, often whimsical, try to think of some wrong ideas, can not, one day after supper, I went with my mother to a bowl of wine, start my experiment, I foretaste taste wine, find it difficult to drink bitter. So I came to the kitchen, saw my mother cooking seasoning, think: my mother usually cooking, only put these ingredients, food is very delicious. If I put them also put some in, wine became a good drink it.
Say to work, first I put the salt and sugar together inside, then put the vinegar, oil, chicken together put in, then I picked up the chopsticks to stir it, stir well, I think I should taste to it, just put the bowl to his lips. Then I heard mother called me, I had to end with this bowl of things came to the mother, mother saw my hand with a bowl of things asked me what it is? So I am very proud with my mother about what had happened.
Mom listened to all of a sudden loud laugh, I confused, I do not know why is mother to laugh. I asked my mother how, mother said: "silly boy, originally is the taste of wine, you add these things can you drink? Maybe you can use chopsticks to make a bit of taste, what is the taste." I listened to my mother, to taste a little, say is what taste, but it is difficult to drink, also know why does mother smiled
Of course, after this, I also understand a truth, not what is put together, can be delicious good drink, then I will read some books about how to do the experiment, get more knowledge.
Childhood is like a seven color flowers, inside his body, is filled with all kinds of color, make life more beautiful: childhood is like a paper airplane, it flows on the good old days of childhood.
用英语介绍你的一日三餐：
Hello, everyone! I don’t like sports, but I like eating very much. I eat a lot food every day. For breakfast, I like milk, eggs and bread a lot . For lunch, I like French fries, chicken, hamburgers and apples. For dinnerr, I like fruits, vegetables and rice.
嗨，大家好！我不喜欢运动，但我很喜欢吃。我每天吃很多食物。早餐，我非常喜欢牛奶，鸡蛋和面包。午餐，我喜欢薯条，鸡肉，汉堡包和苹果。对于晚餐，我喜欢水果，蔬菜和米饭。
以My Day为题写一篇英语短文：
I get up early at six every day. After doing some morning exercises, I read English for twenty minutes. At seven I have breakfast. After breakfast I take my schoolbag and go to school. Our class begins at eight, and we have four classes in the morning. After lunch at 12 o’clock, I take a short rest in the classroom. We have three more classes in the afternoon. After school at five , I go back home. I often help my mother do some housework. Sometimes I watch TV. After dinner, I begin to do my homework. Then I take a shower. I go to bed at nine thirty.
我每天早上六点起床。做了早操后，我读英语20分钟。七点吃早餐。早饭后，我带上我的书包去上学。我们的课在八点开始，早上我们上4节课。12点吃完午饭后，我在教室里稍微休息一下。下午，我们还有3节课。5点放学后，我回家。我经常帮我的妈妈做一些家务。有时候我看电视。晚饭后，我开始做我的作业。然后我淋浴。我九点半上床睡觉。
小学的时候，我们便开始接触英语了，可当时只是作为一门学科并不列入 考试的范围内，所以当时我也就没有太在意，每到上英语课的时候，我不是在写作业就是在和同学窃窃私语。可是到了初中，就打不可同了。
刚开始的时候老师只是讲一些简单的英语对话句子和认识26个字母，这并没有难倒我，我很快就明白了，可是随着随着时间的推移，我没学习的难度在逐步增加，我开始觉得有些吃力了，仿佛跟不上同学们的学习进度，脱离了队伍。李老师常对我们说英语学习很简单，只要我们找到合适自己的方法，上可认真听课就足够了。听起来看似很简单，非也非也，我按照老师说的那样去做的，上课认真听课，认真做笔记，做到课前预习课后复习，但结果没有多大的.进展，依旧是在原地踏步，但我仍灰心，不断更改自己的学习方法，寻找属于自己的，适合自己的。可是一学期两学期仍是如此，每次考试总是在110至125分之内，我的意志力被摧残，被逐渐腐蚀。有时我想放弃，可最后仍是在努力着，希望会出现奇迹。
如今我已是初三的学生了，正处于初中学习的最后冲刺阶段，我要求自己的英语成绩可以保持在130分左右，但事实上我连上130分都没有几次。我有时在想我们为什么要学习英语呢？学习英语到底有何用处呢？我经常为此事儿不解。在偶然的一天我和妈妈正在看新闻，据新闻报道英语8级以上刚毕业的大学生就业率很高，此刻我才第一次意识到英语的重要性。又恢复了以前的激情信心倍增。虽说成绩只是一点点的进步，但是总比停滞不前要好吧，要乐观的面对我们的生活。
我不再为英语而惆怅，唯有学好英语才有可能有所作为，才可以振兴家族。现在开始为时不晚。
例1：报纸和网站是当今两大主要媒体。请根据下表内容，以 Newspapers and Websites 为题，用英语写一篇短文，简要介绍这两种媒体的优缺点。
报 纸
1. 传统媒体，天天更新，信息可靠2. 携带方便，随时随地可以阅读3.仅有文字和图片
网 站
1. 新兴媒体，信息更新速度快2.依赖于电脑及互联网3. 包含文字、图片、音频和视频
注意：
1. 短文必须包括表中所有内容，可以适当发挥;2. 词数：100-1203. 参考词汇：更新update;音频audio;视频video
Newspapers and Websites
Newspapers and websites are two major new media in the world today, both of which can provide us with lots of news and information. But they’re different in some ways.
Newspapers enjoy a longer history and often come out daily with more reliable news and information. They can be carried and read almost anywhere you like. So many people like reading them. But they can only contain texts and photos.
On the other hand, websites are quite new and popular, especially among young people. Websites have not only texts with pictures but also audios and videos, which makes stories more interesting. What’s more, they are updated from time to time. So the latest news is always seen on websites instead of in newspapers. But it is not quite convenient for people without a computer connected with the Internet to get information from websites.
例2：目前，一些诸如GG, MM, Xia Mi 等网络语言在青少年中极为盛行，并且出现在家庭作业报告，甚至全国入学考试的作文中。请你以 Should Internet Slang Be Prohibited (禁止)?为题，根据下表内容用英语写一篇短文，并谈谈你自己的看法。
一些同学认为网络语言生动、时尚 网络语言充满幽默与智慧 使网上聊天更快捷
另一些同学认为网络语言缺乏思想性没有被大部分人理解、接受过多使用使人不解，甚至误解?
你的看法
注意：
1. 短文开头已经给出，不计入总词数;2. 词数：100左右3. 参考词汇：生动的vivid;智慧intelligence
Should Internet Slang Be Prohibited?
At present, Internet Slang, such as GG, MM, Xia Mi， has become popular among the teenagers.
原文来源： 高考英语作文:高考英语话题作文范文 有关“网络”
There are different opinions on Internet Slang. Some students think Internet Slang is vivid, fashionable and full of humor and intelligence. Besides, it makes chatting on the Internet quicker.
However, some other students think Internet Slang lacks depth of thought and is too simple. Also, it is hard to understand and not accepted by most people. The words sometimes might make people confused, even resulting in misunderstanding.
Every coin has two sides. In my opinion, living in the Information Age, if we don’t know the Internet Slang, we seem to fall behind the times. It will be OK as long as these terms are used correctly in proper situations.
例3：假如你是李华，最近你对本班的60名同学(男女各半)进行了上网目的的调查，结果见下表。请你用英语给某报社写一篇报道，反映你调查的内容，以引起公众的关注。
注意：
1.报道应包括图表中的所有内容;2. 叙述中要适当增加个人观点，对学生上网情况进行评论，并提出建议;3.词数：100左右;4. 参考词汇：做调查make a survey
Dear editor,
I have recently made a survey among 30 boys and 30 girls in our class about their purpose(s) of getting on the Internet. The girls’ favorite is chatting, but few boys like it. What boys like to do most is playing games and the girls also like them. Both boys and girls like to read news or send e-mails on the Internet. Maybe they think it’s the most convenient way to get information or keep in touch with friends. As for studying, the numbers of boys and girls are equal, but altogether only several of them will use the Internet as a tool to study.
There is a story that an old woman always feels unhappy, because when the sun comes out, she worries about her daughter's business, because the girl sells umbrella. But when it rains, she stills feels unhappy for she worries about her another daugther's business. People tell her to change his point of view, when the it is fine, she can feel happy about her second daughter's business and when it rains, she can be happy about her first daughter's business. In that way, she will be a positive woman every day. We can't change the fact, but we can treat things in another way, so that we can be positive all the time.
With the development of technology, bicycle sharing comes into people's lives. It becomes more and more popular and much news reported it. At the same time, we should see that there are some problemscaused by bicycle sharing.
On one side, bicycle sharing makes it very convenient of people traveling. You can find a bicycle anywhere at any time when you want to go out for a cycling, and the price of one trip is very low. It can save time for people. On the other side, its management is not perfect. Even kids can open the lock and ride the bicycle, there is no doubt that such behavior is very dangerous. What's more, many people deliberately break it, like throw it to the river or destroy the code above it.
In my opinion, we should take a developing view about bicycle sharing. It is obviously helpful to human beings as a high-tech product. The government should introduce relevant provisions to regulate this market to avoid its disadvantages.
在现实生活或工作学习中，许多人都写过作文吧，借助作文人们可以实现文化交流的目的。怎么写作文才能避免踩雷呢？以下是我为大家整理的英语话题作文9篇，欢迎阅读与收藏。
What should we thank?
The thankful great universe provides the environment of existence for us and give us sunlight, air, water and everything in keeping with us existence of space, bring storm to let us accept to toughen for us, bring to us mysterious let us look for. The thankful parents give us the life, make us feel the merriment of the human life, feel the genuine feeling of the human life, feel the comity of the human life, feel happiness of the human life, also feel hardships and pain and sufferings of the human life! The thankful teacher works with diligence and without fatigue everyday of teach, give us knowledge ability, and put on the wing which flies toward the ideal for us. The thankful classmate and friend grow up with us and let us no longer stand alone in the itinerary of life. The thankful our country provides us with free books, dormitory and food. Whenever it is, we should keep a thankful heart towards everything existed. Only thus, can we become a useful man.
【参考译文】
我们应该感恩什么?
感恩宇宙为我们提供生存的环境，给我们阳光、空气、水和一切与我们保持空间的存在，给我们带来风暴让我们接受坚韧，带给我们神秘让我们寻找。感谢父母给了我们生命，让我们感受到了人类生命的欢乐，感受到人间的真情，感受到了人类生命的礼让，感受到人类生活的幸福，也感到艰辛和人间的痛苦!感恩老师每天勤奋而不疲倦地教授，给我们知识的能力，给我们披上飞向理想的翅膀。感谢同学和朋友与我们一起成长，让我们不再孤独的生活旅程。感谢我们的国家为我们提供免费的书籍，宿舍和食物。无论何时，我们都应该对所有存在的事物心怀感恩的心。只有这样，我们才能成为有用的人。
Water is the source of life, life, human health without water. Few people can not eat, but you can't days without water. And now, global 20 million people are in severe water shortages!!!!!!!!!! Water crisis, has to humans was a wake-up call!
China's water resocurces, but most of all, is the sea water of the sea is salty, is not directly drinkable, Plus most all freshwater distribution in cold north and south poles and permanent snow mountain, this place is freshwater resources. And uneven distribution, east of north, south west of less than, the local water.
When I was a child I want to tap water, water has been flowing nonstop not? Mom and dad always told me what was recently and drought.
水是生命的源泉，生命的健康离不开水。很少有人不能吃，但不能没有水的日子。现在，全球20xx万人严重缺水!!!!!!!!!水危机，已经给人类敲响了警钟!
中国的水资源，但最重要的，是海的海水是咸的，是不能直接饮用，加上大部分淡水都分布在寒冷的南、北两极和终年积雪的高山上，这个地方是淡水资源。且分布不均，东向北，西南偏少，局部水。
小时候我想自来水，水一直流不停?爸爸妈妈总是告诉我最近发生了什么干旱。
My View on College Students Cohabitation
Nowadays, premarital cohabitation is common and popular and this phenomenon has extended to the campus. More and more college student lovers choose to live together off campus. This phenomenon has aroused great public concern and there are much discussion on its advantages and disadvantages。
Admittedly, college students cohabitation has its advantages. One of them is that the lovers can know each other better by living together. They can decide whether their romantic relationship should go on. Secondly, cohabitation matures college students and improves their sense of responsibility. However, there are also many problems resulting from the cohabitation on campus. A good example to illustrate this point is that some girls might be hurt by their irresponsible boyfriends. Besides, living together will involve many trivial things, which of course will influence their study。
Our school has school rules, and our class also has class rules. We can't have breakfast in the classroom. Our teacher says we will make our books become dirty if we eat in classroom. Then it becomes the class rules in my class. If anyone breaks this rule, he will be punished. So no one in my class dare to have breakfast in the classroom.
【参考译文】
我们学校有校规，我们班也有班级规定。我们不能在教室吃早饭。老师说如果我们在教室里吃饭，我们会弄脏书本的。然后，它成为类规则在我的类。如果有人违反了这项规定，他将受到惩罚。所以我们班没人敢在教室里吃早饭。
例：假设你叫李华，你的外国朋友John想了解中国的`春节，请根据以下提纲，给他写一封短信：
1、春节在中国人中的地位
2、春节前，人们……
3、春节期间，人们……参考词汇：对联couplet 爆竹firecracker
Dear John,
How time flies! Four moths have passed since we saw each other last time. I cannot helpbut miss you. You asked me about Chinese Spring Festival. Now I would like to tell yousomething about Spring Festival is a Chinese traditional festival. It is the most important and enjoyable one. A few days before the festival, houses are cleaned and red couplets are put up on the doors of every household. They are said to frighten away the ghosts. On that day, people are dressed up. Firecrackers ring out in the air, which adds to the atmosphere of the festival. People after a year’s hard work begin to relax and visit one another. Presents and dinners are given to celebrate the happy reunion of friends and relatives. Families get together. They have jiaozi and enjoy the New Year TV show. Customs may vary from place to place, but the same happy atmosphere is to be found everywhere in the country.
Now, I hope you have some idea of Chinese Spring Festival.
Best wishes,
Yours,
Li Hua
用英语介绍你的一日三餐：
Hello, everyone! I don’t like sports, but I like eating very much. I eat a lot food every day. For breakfast, I like milk, eggs and bread a lot . For lunch, I like French fries, chicken, hamburgers and apples. For dinnerr, I like fruits, vegetables and rice.
嗨，大家好！我不喜欢运动，但我很喜欢吃。我每天吃很多食物。早餐，我非常喜欢牛奶，鸡蛋和面包。午餐，我喜欢薯条，鸡肉，汉堡包和苹果。对于晚餐，我喜欢水果，蔬菜和米饭。
以My Day为题写一篇英语短文：
I get up early at six every day. After doing some morning exercises, I read English for twenty minutes. At seven I have breakfast. After breakfast I take my schoolbag and go to school. Our class begins at eight, and we have four classes in the morning. After lunch at 12 o’clock, I take a short rest in the classroom. We have three more classes in the afternoon. After school at five , I go back home. I often help my mother do some housework. Sometimes I watch TV. After dinner, I begin to do my homework. Then I take a shower. I go to bed at nine thirty.
我每天早上六点起床。做了早操后，我读英语20分钟。七点吃早餐。早饭后，我带上我的书包去上学。我们的课在八点开始，早上我们上4节课。12点吃完午饭后，我在教室里稍微休息一下。下午，我们还有3节课。5点放学后，我回家。我经常帮我的妈妈做一些家务。有时候我看电视。晚饭后，我开始做我的作业。然后我淋浴。我九点半上床睡觉。
例1：报纸和网站是当今两大主要媒体。请根据下表内容，以 Newspapers and Websites 为题，用英语写一篇短文，简要介绍这两种媒体的优缺点。
报 纸
1. 传统媒体，天天更新，信息可靠2. 携带方便，随时随地可以阅读3.仅有文字和图片
网 站
1. 新兴媒体，信息更新速度快2.依赖于电脑及互联网3. 包含文字、图片、音频和视频
注意：
1. 短文必须包括表中所有内容，可以适当发挥;2. 词数：100-1203. 参考词汇：更新update;音频audio;视频video
Newspapers and Websites
Newspapers and websites are two major new media in the world today, both of which can provide us with lots of news and information. But they’re different in some ways.
Newspapers enjoy a longer history and often come out daily with more reliable news and information. They can be carried and read almost anywhere you like. So many people like reading them. But they can only contain texts and photos.
On the other hand, websites are quite new and popular, especially among young people. Websites have not only texts with pictures but also audios and videos, which makes stories more interesting. What’s more, they are updated from time to time. So the latest news is always seen on websites instead of in newspapers. But it is not quite convenient for people without a computer connected with the Internet to get information from websites.
例2：目前，一些诸如GG, MM, Xia Mi 等网络语言在青少年中极为盛行，并且出现在家庭作业报告，甚至全国入学考试的作文中。请你以 Should Internet Slang Be Prohibited (禁止)?为题，根据下表内容用英语写一篇短文，并谈谈你自己的看法。
一些同学认为网络语言生动、时尚 网络语言充满幽默与智慧 使网上聊天更快捷
另一些同学认为网络语言缺乏思想性没有被大部分人理解、接受过多使用使人不解，甚至误解?
你的看法
注意：
1. 短文开头已经给出，不计入总词数;2. 词数：100左右3. 参考词汇：生动的vivid;智慧intelligence
Should Internet Slang Be Prohibited?
At present, Internet Slang, such as GG, MM, Xia Mi， has become popular among the teenagers.
原文来源： 高考英语作文:高考英语话题作文范文 有关“网络”
There are different opinions on Internet Slang. Some students think Internet Slang is vivid, fashionable and full of humor and intelligence. Besides, it makes chatting on the Internet quicker.
However, some other students think Internet Slang lacks depth of thought and is too simple. Also, it is hard to understand and not accepted by most people. The words sometimes might make people confused, even resulting in misunderstanding.
Every coin has two sides. In my opinion, living in the Information Age, if we don’t know the Internet Slang, we seem to fall behind the times. It will be OK as long as these terms are used correctly in proper situations.
例3：假如你是李华，最近你对本班的60名同学(男女各半)进行了上网目的的调查，结果见下表。请你用英语给某报社写一篇报道，反映你调查的内容，以引起公众的关注。
注意：
1.报道应包括图表中的所有内容;2. 叙述中要适当增加个人观点，对学生上网情况进行评论，并提出建议;3.词数：100左右;4. 参考词汇：做调查make a survey
Dear editor,
I have recently made a survey among 30 boys and 30 girls in our class about their purpose(s) of getting on the Internet. The girls’ favorite is chatting, but few boys like it. What boys like to do most is playing games and the girls also like them. Both boys and girls like to read news or send e-mails on the Internet. Maybe they think it’s the most convenient way to get information or keep in touch with friends. As for studying, the numbers of boys and girls are equal, but altogether only several of them will use the Internet as a tool to study.
Should you help the old when he/she falls down on the street?
In current days , with the development of society and economic ,series of social problems are appeared. In order to analyze this phenomenon three universities in Beijing jointly distribute an opinion poll about “Should you help the old when he/she falls down on the street?”.
From the result of this survey, we know that percent of the people are surveyed think that whether they help the old or not will according to the circumstance. The people who will help the old are the most ,they accounted for percent of them. And also have percent hold the view that the old shouldn’t be help.
Why don’t they help the old falls down on the street? percent of them are lack of medical knowledge. And percent of them think that it’s not related to them. But the major, percent of them are afraid of getting themselves into trouble.
Through this result, we can see clearly that crisis of confidence between people. Sincere and confidence are replaced by dishonest and hypocritical. Cautious and alert are deeply rooted.
In my opinion, we all should help each other. Respect and take good care of the old is the traditional Chinese virtues. When we meet the case, we’d better call health care workers for help. Because we lack of medical knowledge may cause more harm to the old. I hope there is less harm and more worm in our life.
【参考译文】
当他/她跌倒在街上时，你应该帮助老人吗?
当前，随着社会经济的发展，出现了一系列社会问题。为了分析这一现象，北京三所大学联合发布了一项民意调查，“当老人摔倒在街上时，你应该帮助老人吗?”。
从本次调查的结果，我们知道，百分之的人被调查认为，他们是否帮助老人或不将根据情况。帮助老人的人最多，他们占百分之。也有百分之个认为老人不应该帮助。
他们为什么不帮助老人在街上跌倒呢?其中百分之是缺乏医学知识。百分之的人认为这与他们无关。但少校，其中百分之人害怕惹上麻烦。
通过这个结果，我们可以清楚地看到人们之间的信任危机。真诚和自信被虚伪和虚伪所取代。谨慎和警惕根深蒂固。
在我看来，我们都应该互相帮助。尊重和爱护老人是中华民族的传统美德。当我们遇到这种情况时，我们最好打电话给卫生保健人员寻求帮助。因为我们缺乏医学知识可能会对老年人造成更多伤害。我希望生活中少一些伤害和更多的虫子。
I guess the reason this question take this long time to argue is that some guys really want a long holiday, but some guys will prefer going back home in the traditional festival to have meal with their family. So, which one do I prefer?
我想这个问题的原因是很长时间的争论是，有些人真的想要一个长假，但有些人会喜欢在传统节日回家吃饭与他们的家人。那么，我更喜欢哪一个？
In fact, although a long holiday sounds attractive, the day for rest is actually the same, I would like the second idea, which is still going on at this moment, because China is a country with a longest history in the world, when we are having holiday with our family in the festival, it's actually a respectful to our history, which is a respectful to our country. I guessed that would be really important to a cultural country like this.
事实上，虽然长的假期听起来很有吸引力，但这一天的休息时间实际上是一样的，我想这一刻，因为中国是一个有着历史最悠久的国家，当我们与我们的家庭在节日里，它实际上是尊重我们的历史，这是尊重我们的国家。我想这对一个文化国家是非常重要的。
大众传媒的作用 The Function of Mass Media
As the development
the Inter, today we live in the high-tech world, we can have access
to all kinds of high-tech products, such as TV, puter and so on. The
Inter makes the world *** aller, we can know the instant news quickly.
years ago, we only have TV and radio to get the news, but now, we
have puter and cellphone. We call such product the mass media. The
mass media brings people a lot of fun, we can know the news from all
over the world, we are not just depending on the traditional media. Now
the government takes some action to clear the departments, the citizens
can supervisor the official. If people find the officials take the
advantage of the government’s resource, they can use the media to expose
such behavior. Mass media is weled by the audience, people not only
know more about the world, but also can supervisor the government.
As our society and economy develop quickly, it is important to cooperate with others because one man on his own isn't enough, so we must bine with others' power. Only by cooperation will the job be finished in a perfect way. There are many advantages in cooperation. First of all, it can save your valuable time and energy. Secondly, there are many opportunities to learn from each other. It is lucky enough if you cooperate with the person you like. You will feel enjoyable, and you would not mind sharing happiness and hardship with your partners. On the contrary, unfortunately, if the person with whom you cooperate is offensive, you should try your best to tolerate his or her shorting. Believe it or not, everyone possesses advantages; you will be able to dig out his or her , you should believe in your partner because your faith will give him more confidence. And you must treat your partner honestly.
题目...
The increasing popularity of the news media makes it now of really powerful force and easy to be harnessed to cause negative influence. This is because many news media panies tend to broadcast sensational news in order to attract audience's attention and therefore get a high viewing ratings. This can easily lead to the false report which can distort the public's values and at the same time destroy an innocent person's life, for instance, a report on a crime without actual investigation.
这时，小毛驴看见一个驮着几十袋面粉，脚下踩着四个轮子的大家伙飞驰而过。
小毛驴不想被超过，就使足全身力气追啊追啊，累得满头大汗、气喘吁吁，可还是没追上。
等他来到市场的时候，大家伙已经卸完面粉准备回家了。
小毛驴无精打采地来到摊主身边，问：“那个家伙是谁呀？跑得那么快！”摊主说：“那个家伙是卡车。
”
The effect of media in our life There are many types of media such as: television, news paper, magazine, radio, inter, cinema, phones and many more. Media is important and also have positive effect on people's life. Because it shows people the world's news, and it have advantage to educate the children also, the media has an important educational and joyment media have positive effect to show the people all news on the world. Now a day's, the world became like *** all village because of media effect. The media spread knowledge, information and news for the states, regions and cities too. For example: We can know every thing about the war on any place or the risks around us also, the media tell us on the television or the radio about the weather if it is bad or good so we will take our precautions or even we might change our plans if the weather won't permit . Also, it tells us about natural disaster for example: hurricanes, tornados, storms, tsunami such as the tsunami that happened on the south east of Asia. So we saw the events as if we are there. Also inter or phones can be used for munication with our family any time and we can hear their voice and see their images for example, skype, hotmail and yahoo messenger programs. The media have an interest in many aspects: education, fun, medical, documentary, and sport. The education programs help people who want to learn something by TV or inter for example: some people learn English language online on the inter. The documentary program which I always like to watch such as programs about animals, jangle, sea life or old nation…etc. Finally, media has many benefits for kids especially children learn many things from TV that they can't see it on the nature such as some animals forms and sound as cow, cat, horse ..ect. Also intellectual and skill develop- mental programs that teach kids painting ,drawing, and inventing things such as program in tree house channel called Mr. Maker that teach children how to make there toys. Media is important for children who want to learn second language; that will help them to get English quickly for example my son always watches the kids channel that helped him to learn English swiftly.
The experts warn we're at the dawn of a post-antibiotic era. Immediate global action is needed, they say, if dire consequences are to be avoided within just a few years. This would involve cutting down on the unnecessary prescription of antibiotics and providing incentives to pharmaceutical panies to develop new drugs. Research would be needed into how antibiotics in farming affect the growth of drug-resistant strains of bacteria. The experts warn that without effective antibiotics, treatments ranging from minor surgery to current cancer chemotherapy regimes could bee impossible and that deaths from infections in developed countries might return to levels last seen in the early 20th century. They also say healthcare costs would probably spiral, as we'd be forced to resort to newer, more expensive drugs and stay in hospital for longer when recovering from illness.
The Media and Famous People In almost every form of media,including television,newspapers and magazines,a great deal of attention is paid to the personal lives of seems that the public cannot get enough of this kind of believe that the media have a responsibility to present a balanced view of the world,as well as respect the lives of public believe that the media pay too much attention to the personal lives of famous people. For people who are fascinated with the lives of public figures there are some forms of media devoted exclusively to this can satisfy their curiosity by buying fan magazines and watching TV shows devoted to entertainment general media should present all types of information because people have different practice of dwelling on the private lives of celebrities can lead people to pay more attention to these matters than they otherwise most importantly,the media should respect the privacy of every individual,including public may have chosen to be in the public eye,but that does not give the public the right to know everything about stories about celebrities are untrue; they are only gossip reported to increase sales of magazines and other are unfair to the famous and mislead the public. For all of these reasons,I believe that the media should pay more attention to matters other than the private lives of public this way,they can appeal to a wider audience and encourage people to develop other my opinion,the media currently pay too much attention to the private lives of public figures. 参考译文： 媒体与名人 几乎每一种媒体，包括电视、报纸和杂志，都把许多焦点放在名人的私生活上.一般大众似乎对这种新闻一直很感兴趣.然而，我认为媒体有责任以公正无偏袒的观点报导时事，以及尊重公众人物的生活.因此，我认为媒体的确过度关注名人的私生活. 因为有些人对于公众人物的私生活十分着迷，所以有些媒体就专做这个主题.通过购买针对歌迷或影迷所发行的杂志和观看电视节目的娱乐新闻，就能满足这些歌迷和影迷的好奇心.一般媒体应该提供所有类型的资讯，因为人们的兴趣各不相同.此外，老是强调名人的私生活，会使人们比平常更注意这些事情.或许最重要的是，媒体应该尊重个人的隐私，包括公众人物的隐私.他们可能选择公开露面或上传播媒体，但那并不表示大众有权知道他们的一切.此外，许多关于名人的报导并不真实；那些报导只不过是被用来增加杂志销售量以及其他媒体业绩的八卦传闻.那些不实的报导不仅对名人不公平，也会误导大众. 基于这些理由，我认为媒体应该多注意公众人物私生活以外的事情.如此一来，媒体就能吸引更广大的受众群，并且鼓励人们培养其他的兴趣.依我之见，目前的媒体的确过度关注公众人物及他们的私生活.
我试试吧~An introduction to English Weekly Now I want to introduce a sort of newspaper to is English 1983 it was its first time to be punished by Shanxi Normal is the newspaper that is for more than one kind of pepple such as the students in high school and middle school,the teachers and the reading is the newspaper that more and more people is the newpaper that can be published the most of all the number English Weekly published is near 16000000 !There are some sections on it, such as domestic news, sports and entertainment, answers for difficulties and various interesting is designed by simple language with illustrations, it can help us enlarge our vocabulary and improve our English level
争议 最近一些年发生在新闻界的一个值得关注的现象就是传统媒体的人才在向新媒体流动，要知道传统媒体的很多人至今为止仍然是看不起新媒体的，因为看上去新媒体和旧媒体比较，它依然不像是媒体，或者说不是我们传统意义上的媒体。
但是，问题也许正在于此，新媒体为什么非要像媒体？你也可以把它叫做新媒介，媒介和媒体的概念似乎正在被打破。
在很长一段时间里，传统媒体的许多人一直秉持着一种媒体思维，以媒体自居，以做媒体人为骄傲，在他们眼里，新媒体终归不是媒体，不是正规军，是散兵游勇。
那么，在这种情况下，我们可以来看看传统媒体对人才的需求产生了什么样的变化，换句话说，它们今天更需要什么样的人才？
. Vice President Mike Pence swore in Betsy DeVos as . secretary of education on Tuesday after casting the tie-breaking Senate vote to confirm President Donald Trump's controversial nominee. It was the first time in American history that a vice president had been needed to get a Cabi pick approved.美国副总统彭斯主持了教育部长贝齐？德沃斯的宣誓就职仪式。
美国国会参议院星期二在彭斯投下打破平衡的一票后，批准了川普总统这位极具争议的教育部长人选。
这是美国历史上第一次在审批内阁人选时需要副总统投出的一票。
DeVos pledged at her swearing-in to ＂support and defend the United States against all enemies, foreign and domestic.＂ In the words of her official vow, she also pledged to ＂well and faithfully＂ discharge the duties of her office.德沃斯星期二晚上宣誓时说，她将“支持和捍卫美国对抗所有敌人，无论来自国外还是国内”。
她在官方誓词中说，她将保证“好好地、忠实地”履行她的职责。
The ceremony took place quickly and without fanfare, except for the whirring and clicking of cameras and other media equipment. After the short ceremony was over, a *** all audience of family and friends burst into polite applause.宣誓就职仪式快速完毕，没有喧闹，只有照相机的快门声和其他媒体设备的响声。
在短暂的仪式结束后，一小群旁观的家人和朋友发出礼貌的掌声。
Earlier in the day, o Republicans voted with a united Democratic caucus in opposition to DeVos. The result was a 50-50 split before Pence cast the deciding vote, as the Constitution mandates when the chamber is evenly divided.星期二早些时候，两名参议院共和党人投票站在了团结一致反对德沃斯任命的民主党人一边，导致支持和反对票数为50-50，副总统彭斯按宪法规定在参议院各执一词时投出了决定性一票。
Media in China Compared to enty years ago, media is growing fast in China. TV sales have been increasing very quickly. Modern media has changed Chinese culture by erasing traditional thinking. Nowadays, fewer people live in the traditional Chinese style building. Modern media has made China a very different by changing people's life style. In China, people are more likely to stay at home rather than going out. Because modern media changes the way people work and gather information . In the past, people got information from their neighbours or at work because most of them were not well educated which means they could hardly read or write. Communication was the only way to interact with each other, which could limit the way of gathering information. However, in a modern society, people can get their knowledge in multiple ways, such as Inter, TV & newspapers. Thus, modern media gives people a greater range of getting knowledge. On the other hand, modern media helps people get information quickly and easily. For instance, people can get information from long distance in a short time by making a phone call. In the past, people talked to their neighbours to pass information, which is a waste of time. As a result, Chinese culture has been positively affect by modern media. Inter, as a great contribution to human society development, also affect Chinese culture in a silent way. In the modern era, people prefer to municate by Inter rather than going out because it's fortable and convenient to stay at home use the chatting tools. That causes people's connection to be reduced, which means people are not close to each other anymore. In other words, modern media has changed people's relationships in China. Modern media has changed Chinese culture by erasing the traditional life style. People are more likely to stay at home rather than going out. Their personal connections have decreased dramatically. Moreover, modern media helps people get information quickly and easily. However, this trend will never stop, Chinese culture will change by modern media more and more to adapt the new world.
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